We’re searching for two exceptional Planning Directors to join Traffik on a 12-month contract. Based in Melbourne, these roles sit uniquely within the nexus of traditional brand strategy and shopper strategy—a space where long-term brand building meets the immediate motivations of the shopper journey. If you thrive on merging strategic thinking with actionable insights, this role is crafted for you.
What You’ll Do:
- Blend Brand & Shopper Insights: Shape insight-led strategies that address both brand equity and shopper engagement, aligning brand storytelling with the practicalities of purchase behaviour.
- Drive Strategic Vision: Work as a strategic lead, partnering with the Managing Partner, Account Directors, and our clients to architect multi-channel solutions that resonate across the brand activation spectrum. Your work will be pivotal in defining the strategic foundation for creative that’s as motivating as it is meaningful.
- Integrate Data & Cultural Insights: Use a blend of data-driven analysis and cultural intelligence to create strategies that inspire creative teams and deliver measurable results for our clients. Here, you’ll influence not just the “what” but the “why” of brand activation.
- Champion Innovation & Inclusivity: Foster a culture of innovation within the team, sharing best practices and inspiring others to think dynamically about brand and shopper intersections.
About You:
- Hybrid Thinker: You have an innate ability to bridge brand vision with the immediacy of shopper needs, crafting strategies that spark both emotional connection and action.
- Strategic Relationship Builder: Skilled in building trust with clients, you’re a proactive thinker who can uncover and act on business opportunities that align with our agency’s vision.
- Insightful Communicator: Whether presenting to clients or collaborating with teams, you’re adept at translating complex insights into compelling narratives, making strategy both accessible and actionable.
- Growth-Oriented & Adaptable: With a relentless pursuit of growth, you bring curiosity and agility to everything you do, always seeking ways to optimize strategy and amplify results.
Why Traffik?
We are a creatively led activation agency, who through a cross-discipline BTL team move people to act. We make people act, enter, click, trial, taste, experience, consider, feel, and buy. We’re an activation agency purpose-built for intelligence, creativity, and execution. We specialise in understanding the relationship between brand building and brand activation. Yet we don’t define ourselves by the channels we deliver. Instead, we employ channel specialists who empower you to know exactly how to maximise your budget to achieve the most effective ROI. As such, our work transcends all activation channels with a strong focus on the ‘why’, ensuring we partner with your brand and media agencies to deliver outstanding creative work, that works. We are part of the Clemenger Group, Australia’s largest and most successful Marketing Communications Group. Our vision is to be ‘Leading brands first thought for everything activation’. We want to own and lead activations in Australia.
