Regional Director of Field Marketing and Communications - ASIA
Full-time
Director/C-Level
3 months ago
Provide regional marketing leadership to help hotels drive marketing capability and optimise hotel performance, through the delivery of global, region.....
Provide regional marketing leadership to help hotels drive marketing capability and optimise hotel performance, through the delivery of global, regional and local initiatives, in accordance with Minor objectives and regional priorities.
Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotels team members always find new ways to look after the business, their guests, and their colleagues. Within this, the key responsibilities for this position are to:
- Define Field Marketing and Communications value proposition and strategy with a clear roadmap for Minor ASIA
- Act as a leader of Field Marketing in ASIA, create and deliver integrated and scalable solutions across the region and divisions
- Develop, deliver and lead in-market cost efficient Field Marketing and Communications (incl. social) solution for ASIA
- Partner with other regional Field Marketing and Communications teams, commercial, revenue mgmt. and hotel OPs leaders to identify performance needs and opportunities to support markets to drive performance
- Work with commercial and hotel teams on cluster hotel initiatives to find efficiencies and scalable solutions
- Serve as the primary lead in the management of hotel-based Marketing and Communications solutions focused on driving revenue and brand loyalty from guests and members that increase our share of wallet and drive revenue performance at the hotel level
- Integrate and drive effective utilization and localization of global and regional initiatives and standards into hotels to achieve targets and ensure on-property activation
- Build hotel marketing and communications capability by developing and launching the appropriate training (i.e. crisis management), tools, best practices and processes
- Information and intelligence gathering and sharing on customers, campaign performance, market and competitors
- Support value for key owners with marketing and communications/media relationships and networks in region
- Responsible for local partner marketing development and activation. Evaluate all partnership opportunities and identify gaps/priorities.
- Regular hotel marketing updates & communication. Aware of Minor Global, ASIA and Division level campaigns, and ensures these are leveraged by hotels in region to activate key segments/regions
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