Total 64 job vacancies by AccorHotel

• Report to Cluster General Manager and is responsible for managing the hotels’ reactive, proactive, sales and marketing.
• Set and meet the objectives, sales target and budgeted revenue
• Implement the hotels’ brand strategy and applicable brand initiatives in all aspects of the sales and marketing process and focuses on building long –term, valued – based customer relationships in corporate leisure and incentive markets that enable achievement of hotels’ top line revenue objectives
• Monitor and supervise the gathering of marketing statistics, current markets trends and implement strategies according to statistical analysis.

As Director of Sales, you will be instrumental in driving revenue growth and enhancing our market presence at the Novotel Sunshine Coast Resort & Sunshine Coast Convention Centre. This pivotal role involves developing effective sales strategies and fostering strong partnerships to maximize profitability.

Key Responsibilities:

• Drive Sales Performance: Develop and implement sales strategies for both the Resort and Convention Centre to capitalize on opportunities and increase profitability.
• Budget Management: Oversee all Sales and Conference & Events budgets, ensuring financial targets are consistently met.
• Collaborate with Marketing: Partner with the Portfolio Marketing Team to execute integrated Sales, Marketing, Loyalty, and digital initiatives effectively.
• Revenue Team Partnership: Work closely with the Revenue team to create targeted action plans by segment, ensuring alignment with revenue goals.
• Team Leadership: Lead and mentor a team of sales professionals, providing regular coaching and strategic guidance.
• Performance Monitoring: Continuously assess sales performance against forecasts and budgets, adjusting strategies as necessary to optimize results.
• Relationship Building: Cultivate and maintain strong relationships with Resort Owners, regional tourism bodies, clients, and key partners.

The Assistant Director of Sales is responsible for the planning and execution of strategic sales initiatives, overseeing department financials, and maximizing revenue opportunities. This role works closely with the Finance team and Director of Sales and marketing to align departmental goals with overall hotel targets, managing all group, transient, and catering sales activities to drive business growth.

Essential Duties and Responsibilities
1. Strategic Planning & Reporting
o Prepare, implement, and compile data for the strategic sales plan, weekly, monthly reporting, annual goals, and sales budget, and produce forecasts and other required reports.
o Analyze monthly P&L and month-end reports to identify deviations from business goals and formulate corrective actions.
2. Financial Management
o Collaborate with Finance in preparing and managing the department’s budget and financial forecasts.
o Participate in management meetings to discuss progress towards business goals and develop annual business plans for the department.
3. Team Management & Leadership
o Conduct daily briefings with the sales team to communicate current key activities and objectives.
o Identify and develop high-potential team members, conduct performance reviews, manage performance issues, and maintain team motivation and professionalism.
4. Sales & Revenue Generation
o Direct all group, transient, and catering/banquet sales activities to maximize hotel revenue.
o Analyze competitive trends, customer feedback, and market changes to adapt sales strategies proactively.
5. Marketing & Public Relations
o Oversee all advertising, PR, and promotional activities in conjunction with corporate marketing.
o Actively participate in sales presentations, property tours, and customer meetings to drive business.
6. Guest Relations & Market Analysis

o Evaluate guest needs, the guest mix, and competitive trends to recommend relevant product or service adjustments.
o Engage with community and professional organizations to maintain visibility and enhance the hotel's positive image.
7. Operational Oversight
o Monitor team performance, conduct monthly departmental meetings, and ensure high standards of professionalism.
o Stay fully conversant with hotel fire, life safety, and emergency procedures.
8. General Duties
o Attend all briefings, meetings, and training sessions as assigned by management.
o Maintain personal appearance and hygiene standards, performing other reasonable duties as assigned.

This position is responsible for leading all aspects of the Sales department, developing, and driving strategic sales and marketing activity to maximise revenue potential and optimise business across all market segments to ensure budgeted expectations are met.      

• Develop sales and marketing strategy to achieve annual performance targets
• Drive sales for corporate, leisure and MICE markets
• Build and develop relationships with industry partners, clients and tourism organisations
• Engage and develop a dynamic and professional team to deliver results

•Visit clients daily to develop new accounts and/or manage repeated clients to produce catering, meeting and event business

•Coordinate professional catering, meeting and event at the hotel by liaising with companies requirement and expectation

• Coordinate Sales operations with the other departments of the organization.

• Develop and/or maintain and improve business relations with all customers of the organization.

• Ensure maintenance of customer database.

• Responsible for targeting new customers and new sales opportunities, initiate action plan to approach and secure new business for the organization.

• Assist the Director of Sales & Marketing in the development of the Strategic Sales Plan for the organization.

• Conduct negotiations to achieve the best profit and rates for the Hotel

• Attend hotel clients and local community business events to network and maintain high visibility

• Update Director of Sales & Marketing on market trends and business leads.

• Coordinate all activities to maintain and increase business volume. This includes advertising, sales promotions, personal selling, publicity, community relations, special sales projects, employee training and guest relations.

• To identify new business by generating new leads.

• Assist the Director of Sales & Marketing to prepare Annual Sales goals, develop working plans to carry out goals, compare actual achievements against goals and hence take necessary corrective action.

• To meet or exceed agreed sales targets.
• Review internal promotion material on a regular basis to ensure that they are consistent with standards set by the Management.

• Work closely with the Assistant Manager Public Relations to improve relations between the Organization and the society at large to obtain maximum media coverage of activities within the premises which are of interest locally and internationally.

• To maintain a productive and professional relationship with all clients.

• Submit monthly and weekly sales plan and market analysis (monthly) as well as daily sales/activity reports.

• Maintain close contacts within the neighboring hospitality sectors, with airlines, travel agencies, commercial houses, private clubs, professional associates, etc, to capture business.

• Develop and promote organization’s image and awareness by direct mail campaigns.

• Handle additional responsibilities as and when delegated by the Management.

• Report to Cluster General Manager and is responsible for managing the hotels’ reactive, proactive, sales and marketing.
• Set and meet the objectives, sales target and budgeted revenue
• Implement the hotels’ brand strategy and applicable brand initiatives in all aspects of the sales and marketing process and focuses on building long –term, valued – based customer relationships in corporate leisure and incentive markets that enable achievement of hotels’ top line revenue objectives
• Monitor and supervise the gathering of marketing statistics, current markets trends and implement strategies according to statistical analysis.

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales  budget, forecasts and other reports as directed/required
• Analyze monthly P&L and month-end reports, identify deviation from business plan goals
• Work with Finance and team in preparation and management of the department’s budget and financial forecasts
• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
• Conduct daily briefing with department on current key activities
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort
• Survey, review and analyze competition, customer needs and comments in order to be proactive and adapt with business intelligence
• Determine the effectiveness of existing programs and develop new strategies
• Manage/direct all advertising, public relations and promotional activities
• Actively participates in sales presentations, property tours and customer meetings
• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
• Participate in community and professional organizations to maintain high visibility and promote a positive image

Reports To: General Manager

General Purpose:

Responsible for maximizing property revenues while maintaining excellent customer service for both internal and external customers.
Efforts will include but not be limited to, hiring, training and management of sales team, analysis and reporting of sales metrics, management of advertising, outreach, and public relations efforts for all market segments in addition to direct sales activities.
Specific Responsibilities:

• Directly responsible for the achievement of hotel revenues including Rooms and Banquet & Catering Departments.
• Maintain an ongoing awareness of future room night bookings, including group & catering pace and develop/execute a hands-on game plan to increase topline opportunities.
• Develop and execute corporate negotiated transient account strategies including building and maintaining strong relationships and ensuring production of signed accounts.
• Responsible for the development and execution of integrated sales & marketing plans that support revenue objectives through direct sales, advertising, digital marketing, social media, property level publicity and promotional events.
• Analyze hotels' demand segments, sources of business, and primary competition for each, and guide property team in managing pricing and inventory to maximize revenues and profits.
• Continually analyze market trends and direct team accordingly to obtain objectives.
• Directly responsible for building & maintaining relationships with key accounts.
• Ensure the timely preparation of weekly, monthly, and quarterly reports such as Pace & Productivity Reports, Sales Strategy/Action Plan Reports, Initiative Tracking Reports, Monthly Executive Summary, etc.
• Produce annual Budget and monthly Forecast in conjunction with the Area Revenue Director, General Manager, and property Controller.
• Oversee the development of an annual Strategic Sales & Marketing Plan.
• Responsible for ensuring hotels' sales & marketing expenses are in accordance with annual business plan and hotel profitability.
• Maintain effective involvement with key community organizations and aggressively pursue all appropriate opportunities for outside client solicitation and relationship building.
• Idealize a positive, involved, and collaborative team approach within the sales team and with all hotel departments and maintain open communication with all teammates.
• Execute other duties and responsibilities as assigned by the property General Manager and/or the corporate leadership team.

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales  budget, forecasts and other reports as directed/required
• Analyze monthly P&L and month-end reports, identify deviation from business plan goals
• Work with Finance and team in preparation and management of the department’s budget and financial forecasts
• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
• Conduct daily briefing with department on current key activities
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort
• Survey, review and analyze competition, customer needs and comments in order to be proactive and adapt with business intelligence
• Determine the effectiveness of existing programs and develop new strategies
• Manage/direct all advertising, public relations and promotional activities
• Actively participates in sales presentations, property tours and customer meetings
• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
• Participate in community and professional organizations to maintain high visibility and promote a positive image

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required 

• Analyze monthly P&L and month-end reports, identify deviation from business plan goals 

• Work with Finance and team in preparation and management of the department’s budget and financial forecasts 

• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department 

• Conduct daily briefing with department on current key activities 

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel 

• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence 

• Determine the effectiveness of existing programs and develop new strategies 

• Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments 

• Actively participates in sales presentations, property tours and customer meetings 

• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary 

• Participate in community and professional organizations to maintain high visibility and promote a positive image  

• Interview, select and recruit direct reports 

• Identify and develop team members with potential 

• Conduct performance review and manages performance issues that arise within the management team 

• Constantly monitor team members performance, attitude and degree of professionalism 

• Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business 

• Conduct monthly departmental meetings 

• Be fully conversant with hotel fire & life safety/emergency procedures 

• Attend all briefings, meetings and trainings as assigned by management 

• Maintain a high standard of personal appearance and hygiene at all times 

• Be aware of the hotel fire & life safety/emergency procedures 

• Perform other reasonable duties assigned by the assigned by the Management 

• Study, analyze and interpret complex activities and/or information in order to improve strategies or develop new approaches.

Sales & Marketing Planning

• Responsible for the establishment of both annual and monthly sales objectives in coordination with the Organization’s Strategic plan.
• Develop or participate with the Management, in the development of the Strategic Sales Plan for the organization.
• Direct the Sales & Marketing department to achieve objectives established in the Organization’s Strategic Plan. 
• Responsible for providing an Annual Sales Plan and also quarterly updates, revisions and modifications to the Plan.

People Management

• Establish and maintain seamless co-ordination & co-operation with all departments of the hotel to ensure maximum cooperation, productivity, morale and guest service.
• Develop and maintain effective relationships with all the departments.

• Respond to queries by resolving issues in a timely and efficient manner.

• Ensure that the team has been trained for all safety provisions.

• Ensure that all personnel are kept well informed of department’s objectives and policies.
• Motivate and develop team to ensure smooth functioning of the department and promote teamwork.

Financial Management

• Identify optimal, cost effective use of the resources and educate the team on the same.
• Develop Annual Marketing plan and plan week-to-week sales activities with a view to maximize productivity and promotion money.
• Prepare the budget for the department & ensure to abide by it.

Operational Management

• Responsible for coordinating the specific objectives of the Sales Plan with the functional departments of the organization.
• Develop action plan related to the Annual Revenue Plan to ensure Revenue Plan objectives are achieved.
• Maintain close contacts within the community and in neighboring marketing areas, with Airlines, Travel agencies, Commercial houses, Private club, Professional associates, etc … to procure new business for the hotel.
• Ensure that internal promotion material are reviewed on a regular basis and are consistent with standards set by the Management.
• Work closely with the Assistant Manager Public Relations to improve relations between the Organization and the community; to obtain maximum media coverage of activities within the premises which are of interest locally and internationally.
• Coordinate all methods to maintain and increase business volume. This includes Advertising, Sales Promotions, Personal Selling, publicity, Community Relations, special sales projects, employee training and guest relations.

Handle additional responsibilities as and when delegated by the Management

• To strategically manage the total sales efforts within the hotel to pro-actively generate revenue.
• To develop, implement, maximize, monitor and evaluate objectives, strategies and activities of the sales function, so as to secure new accounts and develop these accounts into profitable business for the hotel, thereby achieving and exceeding forecasted revenue figures in Rooms and Food & Beverage.
• To interact and communicate effectively with Rooms, Food & Beverage and Reservations departments to ensure guests receive high levels of service
• To be entrepreneurial and to think beyond the boundaries is expected and not requested
• To provide service that is sincere, warm and enthusiastic, ensuring the guests’ satisfaction
• To take the time to get to know the guests , and to be committed to service excellence
• Develop and implement business plan and sales strategy that ensure hotel sales goals and profitability.
• Adhere to and monitor departmental operating expenses as per departmental budget and forecast.
• Preparation of the annual Sales budget taking into consideration Market mix, average room rate, yield and Occupancy levels.
• Co-ordination with Regional Sales Office
• Conduct interviews for candidates in the department in conjunction with Human Resources and prepare job descriptions
• Review and monitor departmental work schedules, oversee that departmental payroll is in line with budgets.
• Plans and manages sales efforts/activities with sister hotels under the supervision of the corporate Sales Team as required.
• Finalize rates structure and strategy through competitive data review and demand analysis.

The Director of Sales and Marketing holds a critical role in driving revenue and shaping the hotel's brand image. They develop and implement comprehensive sales and marketing strategies that align with the hotel's objectives. This entails overseeing the sales team, establishing relationships with key stakeholders, and identifying new business opportunities. Additionally, they are responsible for creating innovative marketing campaigns, utilizing various channels to promote the hotel's unique offerings, and enhancing its online presence. The Director of Sales and Marketing also collaborates with the corporate office to align with brand standards and leverage resources. Ultimately, their aim is to maximize profitability, attract affluent travellers, and ensure the hotel's success in a highly competitive market.

Channels:

• Ensure content on all applicable websites is up-to-date, thorough, optimized, and adheres to brand standards.
• Lead improvements for applicable websites, incorporating relevant technologies, languages, features, and optimization tools.
• Oversee Search Engine Optimization (SEO) activities with agencies to drive organic performance.
• Develop and manage an email marketing calendar, ensuring timely communications to the most updated and relevant databases.
• Collaborate with various departments to maximize online sales and marketing opportunities.
• Coordinate all online marketing activities, including promotions, third-party website promotions, and GDS, in conjunction with the Senior Director of Marketing.

Indirect Channels:

• Work with the Revenue Team to ensure optimal content, imagery, and marketing strategies on OTA/distribution sites through quarterly catch-ups with market managers.
• Oversee content updates on all applicable third-party digital platforms.
• Launch push tactical offers to in-house guests on applicable platforms.
• Paid Channels:
• Develop and monitor paid search/display campaigns to ensure constant enhancement.
• Analyze campaign returns and performance, recommending and activating budget or campaign changes as needed.
• Ensure campaigns feature relevant and updated content.

Social Media:

• Enhance the hotel's presence on owned social media accounts and select social media sites in line with corporate guidelines.
• Create and manage a social media calendar.
• Oversee social media paid campaigns, consistently driving performance metrics such as fan base engagement and leads.
• Coordinate with Quality & F&B Teams to manage guest feedback for response and/or recovery.
• Strategic Planning & Analysis:
• Develop and implement digital marketing strategies through the use of data and analytics via systems such as Google Analytics, Accor/partner platforms to achieve performance goals and align with overall business objectives.
• Collaboration with senior leadership to ensure digital strategies support overall revenue goals. Cross-departmental collaboration, especially with the revenue management, F&B, and convention teams, to ensure all digital efforts are cohesive and aligned
• Staying abreast of industry trends and emerging technologies, ensuring the hotel's digital presence remains competitive and cutting-edge.
• Conduct market research and competitive analysis to inform strategic planning.
• Utilize data and analytics to measure performance and inform decision-making.

Team Leadership & Development:

• Lead and mentor the digital marketing team, fostering a collaborative and innovative work environment.
• Provide ongoing training and development opportunities to team members.
• Set clear performance goals and conduct regular evaluations.
• Budgeting & Financial Management:
• Monitor and maintain the budget for all digital marketing campaigns, ensuring forecast accuracy.
• Gather scope and costs for budgeted items related to digital marketing.
• Plan and prepare for annual budget submission and presentation.
• Compliance & Continuous Improvement:
• Ensure compliance with hotel and department policies and procedures at all times.
• Identify and implement continuous improvement opportunities to enhance digital marketing effectiveness.
• Integrate sustainable digital practices (e.g., reducing digital carbon footprint) and accessibility standards into the digital marketing strategy.

Other Responsibilities:

• Support Quality team in digital reputation management, including handling social media crises, or any digital PR incidents.
• Assist with any other Sales & Marketing projects as requested.
• Perform other duties as assigned by the Management of the Hotel.