Total 3 job vacancies by Minor International

As Area Director of Revenue Management, Minor Hotels Maldives you will be responsible to maximize revenue, market share and profit for multiple hotels, across multiple brands through the strategic coordination of revenue management processes and procedures. This role will drive the continued development and growth of customer service standards, revenue and profits from multiple hotels and brands and to deliver Minor’s Core Value relating to result, customer, people, innovative and partnership.

You will primarily act in a Revenue Management capacity for your base hotel whilst having involvement and oversight in Revenue Management for all Minor Hotels in the Maldives to the extent that collaboration will give optimal business outcomes across the Maldives.

Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotels  employees always find new ways to look after the business, their guests, and their colleagues. Within this, the key responsibilities for this position are:

• To partner closely with key stakeholders to drive Total Hotel Profit Optimisation (THPO) across F&B, Spa, Activities, and other revenues.  Explicitly quantify and weigh key drivers of contribution margin when formulating, explaining, and executing strategies across the Resort.
• To discuss regularly with Commercial and Operational Leaders of F&B, Spa, Activities, and other revenues to support strategies and analyses of products, marketing, pricing, and packaging.  Activities include, but are not limited to, competitive analysis, modelling, menu engineering and promotional activity.
• To collaborate with stakeholders from all hotels to ensure optimal business outcomes for all hotels in the Maldives.
• To participate in all weekly revenue, group and other meetings, as appropriate, to ensure optimal business outcomes for all Maldives hotels.
• To support all hotels as needed in the planning and execution of daily pricing and availability strategies, as required.
• Be responsible, with the support of the other Revenue Directors for all recruitment & selection into the shared Revenue support functions.
• Be responsible for all recruitment & selection of the revenue support functions and oversee the Minor Maldives CRO department.
• To prepare weekly accurate 3 months forecast for hotel rooms revenue by Market Segment/Day.
• To prepare monthly accurate 12 months forecast for hotel rooms revenue by Market Segment.
• To actively participate in the production of the hotel’s annual budget and to assist in the creation, update and evaluation of the hotel Sales and Marketing plan.
• To set and effectively communicate the hotels pricing strategy by market segment with reference to market intelligence, buying patterns and pre-determined seasonality.
• To prepare and chair a weekly Revenue Meeting. Collate and distribute meeting minutes of notes on forecast and strategy changes, including weekly action plan.
• To ensure compliance with brands, regional and owning company Processes and Procedures pertaining to Revenue Management.
• To continuously manipulate availability & rates while ensuring parity across all distribution channels.  This allows maximum flexibility to capture all market buying patterns while optimizing REVPAR.
• To introduce incremental revenue generators to maximize overall hotels revenue.
• To provide the sales team with performance analysis of top producing accounts, thus providing required analysis to support pricing and re-contracting.
• Set monthly targets of upselling revenue for front office and reservations department.
• Monitor competitor availability and pricing on a daily basis, using all available tools such as Industry Reports, Internet, Ring Around, Dummy Bookings etc, and subsequently analyze & report actual performance versus competitive set.
• Ensure available technology (PMS & RMS) is fully utilized and understood according to property specific business mix and requirements.
• Ensure optimal use, and measure performance on all distribution channels, to ensure that fair market share is achieved if not surpassed, e.g. iHotelier, GDS, Anantara.com, Tour Operators, Small Luxury Hotels, Regional and Corporate Sales Offices.
• Assist the Sales & Marketing Team in devising marketing campaigns, to ensure that the Hotel reaches the right people, at the right time, in the right place.
• Maintaining high standards of data quality through system maintenance.
• Responsible to drive maximum revenues through preferred brand booking channels by applying relevant pricing and inventory management.
• Ensure weekly/monthly reporting to the regional/corporate office is adhered to in a timely manner.
• Implement a database of historical data and supervise its continuous daily capture, and subsequently produce a calendar of events required for revenue and pricing decisions.
• Carry out analysis of Booking Patterns & Market Trends and ensure that these are recorded to facilitate future decisions
• Liaise with Corporate Marketing to ensure all promotion / programmes are fully understood and right for the business.
• Understand the dynamics of the Global, National, Regional & Local Political and Economic Market, local Competitors and all demand generators for the destination.
• Ensure an effective Training & Development Calendar is in place & adhered to, that all Team members have a Personal Development Plan and clearly defined objectives, and that a Succession Plan exists within the department.

The position’s purpose comprises the key objectives for the position, and functions that this position is responsible for on a day-to-day basis.

The scope of this job is to ensure we are competitively represented on our brand and product on all Digital channels, Online or Digital media. This role will serve the needs of the business, our guests and our colleagues by developing and implementing key distribution and eCommerce strategies to optimize all the distribution channel and advertising digital channels.

Within this, the key responsibilities for this position are to:

• Implementing Minors Hotels long-term digital & distribution strategy in line with corporate initiatives.
• Manage hotels and partner agencies to execute all ecommerce & distribution activities for all regional properties and implementing new initiatives to support hotel marketing strategies and to grow direct revenue.
• Implement pre-opening budgets, onboarding strategies and system/channel configurations/training for pre-opening and rebranding properties.
• Assisting in establishing best practices to manage Online Travel Agents in the region by maximizing the dynamic connectivity to controls the rate dilutions to drive direct conversions.
• Supporting hotels as required to better manage and leverage electronic distribution channels, social channels F&B and Spa platforms.
• Ensuring optimal content of Minor Hotels and or properties as designated in all relevant electronic distribution channels.
• Developing and optimizing the online reachability to maximise ranking/visibility of properties on various search engines, channels, meta channels, GDS and on brand.com.
• To conduct feasibility study, ROI and to suggest ways of improving ranking and revenue generation over e-channels by driving monthly/weekly audits.
• Measuring, analyzing and reporting eCommerce and distribution performances and suggesting tactics improvements and new activities.
• Preparation of annual eCommerce and distribution marketing and system budgets.
• Manage the channel manager and interfacing of new channels in conjunction with the revenue and reservations team.

E‐Commerce

• Coordinate the development of e-Commerce tactics for the individual hotels in line with corporate guidelines, including SEO, SEM campaign preparation and analysis. Advise hotels and measure and report on results.
• Implement best practice rules to optimize content (images, content, links, and accurate translations) relevancy, accuracy and performance on brand.com website and work with the Marketing & Communications team on corrective actions.
• Support the website functionality for the development and sending of consumer and trade emailing or RFP and make sure all functionalities are working properly and test the response.
• Develop measure and optimize ROI on new traffic generating channels.

E‐Commerce ‐ Hotel website management, mini‐site development management, etc.

• Develop Ecommerce strategies and best practices for the hotel web site such as content management, traffic driving tactics and strategies
• Work closely with Marketing Communication team to maintain relevant and search oriented key words and is up to date and optimized

Digital Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile, etc.):

• Serve as primary point of contact for each hotel within the responsible area for digital marketing/E-Commerce related questions and activities
• Collaborate with partner agencies to develop annual business plans for responsible hotels to ensure sound comprehensive strategic  recommendations and ensure ROI goals are achieved for SEO, PPC, mobile and social activity.
• Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other conventional and unconventional internet advertising/acquisition models
• Work with and manage agency to ensure PPC and SEO plans strategically and efficiently fit each individual hotel’s goals and objectives
• Drive email marketing initiatives for responsible hotels along with Marketing Communication managers. Responsible for setting up accounts with approved vendors, drive quarterly/annual activity calendar, generating quarterly performance reports and conducting regular database audits.
• Develop measure and assist in executing social media activity, which will include assisting Marketing Communication managers put together creative strategies to generate Fan Base, working with agency on tagging and monitoring social media performance using approved tools. Also be responsible to drive/evaluate business case documents put together by hotels for use of Facebook or other social media channel requests.

Total Digital Strategy (Diving all F&B, Spa, MICE and B2B Digital functions)

• To assist in the implementation of additional digital channels for F&B, Spa MICE including booking engines and individual websites.
• Develop a digital advertisement strategy for F&B, Spa, MICE and digital B2B according to the global roadmap.
• Drive individual and regional campaign for each of the outlets that have high retail value
• Ensue that F&B outlets work with the respective food aggregator of their region or developpe their own delivery methodology where possible.
• Review the conversion of RFP in website and implement strategies to help sales to be improve responsiveness.

Revenue Management and Pricing

• To assist the revenue team at each property in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity in digital and distribution strategies on an ongoing basis.
• To monitor and control that the distribution through all channels is in line with Minor Hotels’ Distribution strategy and closely monitor business shifts between channels (Channel Management).
• To monitor and control that the Dynamic Pricing Strategies is adhered to and promoted with global and local distribution partners.

Strategy and Budget Management:

• Set overall digital and ecommerce direction to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.)
• Maintain overall hotel digital and ecommerce budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs with each individual hotel, etc.)
• Identify, articulate and rationalize insights and recommendations to senior hotel management.
• Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on E-marketing essentials.

Project and Third Party Agency Management:

• Meet with digital and Ecommerce industry representatives (i.e. vendors, agencies, media partners to gain insight to best practices.
• Work closely with Marketing communications team for all Sales and Marketing activities over Digital and Online medium.

Technical

• To be familiar with the technical set-up of all relevant distribution channels or switches.

We currently have a exceptional opportunity for a passionate and experienced distribution professional to join our team at Minor Hotels as Director of Distribution. 

This pivotal position will see you responsible for the performance and strategic direction of Minor Hotels distribution operations across Australia and New Zealand. As an integral member of the Commercial function, you will lead a dynamic team, focusing on developing and maintaining distribution systems, while maximising opportunities with key accounts. 

Key Responsibilities Include:

• Lead a team of distribution professionals, providing guidance, coaching and mentoring
• Develop and implement processes and procedures to streamline distribution operations and optimise efficiencies across all properties in the region
• Maintain connectivity with channel manager and key suppliers to drive continual improvement and work closely with global teams to harmonise systems and maximise efficiencies across the group
• Maintain strong relationships with distribution partners such as online travel agents (OTAs), Global Distribution Systems (GDS) and direct booking channels to drive opportunities in the region
• Manage the distribution OPEX budget ensuring that all expenses are accounted for
• Manage OTA and GDS advertising campaigns and preferred placement subscriptions to maximise exposures and production through these channels at an acceptable ROI
• Work closely with the wider Commercial team, including the revenue, reservations, sales and marketing teams and make recommendations on strategies to implement on various channels to improve performance
• Maintain contents of property listings on distribution platforms to ensure correct and up-to-date information is reflected to improve visibility and conversion.