As the Director of Luxury Hotel and Residences Sales for Minor Hotel, you will play a pivotal role in driving sales and revenue growth for the luxury segment across all Minor Hotels properties. Reporting to the Regional Director of Sales for Asia, you will be responsible for developing and implementing strategic sales initiatives, leading a team of sales professionals, and leveraging partnerships with luxury agent consortia to achieve revenue targets and enhance the brand’s presence in the luxury market.
Key Responsibilities:
1. Strategic Sales Development:
- Develop and implement comprehensive sales strategies to meet and exceed revenue targets for the luxury segment across all Minor Hotels properties.
- Identify key market opportunities and create targeted sales plans to capture high-end clientele.
- Regularly review and refine sales strategies to ensure alignment with market trends and business objectives.
2. Relationship Building:
- Build and maintain strong relationships with high-end clients, including individual travelers, travel agencies, corporate accounts, and luxury agent consortia.
- Engage with key partners such as Virtuoso, AMEX Fine Hotels and Resorts, and Serendipian (Traveler Made) to enhance brand visibility and offer exclusive benefits to clients.
- Conduct regular meetings and presentations with partners and clients to showcase Minor Hotels' luxury offerings.
3. Team Leadership:
- Lead, mentor, and motivate a team of sales professionals to effectively promote and sell luxury hotel properties.
- Set clear performance objectives, provide ongoing training, and conduct regular performance evaluations to ensure team success.
- Foster a collaborative and high-performance sales culture within the team.
4. Market Analysis and Competitor Monitoring:
- Analyze market trends, competitor activities, and customer preferences to identify new business opportunities and areas for growth.
- Provide insights and recommendations to senior management based on market analysis.
- Stay updated with industry developments and luxury travel trends to maintain a competitive edge.
5. Collaboration with Internal Teams:
- Work closely with marketing and revenue management teams to develop compelling sales promotions, pricing strategies, and marketing campaigns.
- Ensure alignment between sales initiatives and overall business objectives.
- Coordinate with the operations team to ensure exceptional customer service standards are met, enhancing guest satisfaction and loyalty.
6. Performance Monitoring and Reporting:
- Monitor sales performance metrics and provide regular reports to the Regional Director of Sales for Asia and other senior management.
- Analyze sales data to identify trends, measure success, and make informed decisions.
- Implement corrective actions as needed to achieve sales targets and improve performance.
7. Customer Service Excellence:
- Ensure that all interactions with clients and partners reflect the high standards of luxury and service associated with the Minor Hotels brand.
- Address and resolve any client issues or concerns promptly and effectively to maintain high levels of customer satisfaction and loyalty.
- Continuously seek ways to enhance the guest experience through personalized services and exclusive offerings.
8. Representation at Industry Events:
- Represent Minor Hotels at luxury travel events, industry conferences, and trade shows to promote the brand and build relationships with potential clients and partners.
- Network with industry professionals and stay informed about the latest trends and opportunities in the luxury travel market.
Additional Responsibilities:
- Global Coordination: Collaborate with regional sales leaders to ensure a cohesive global sales strategy for the luxury segment.
- Budget Management: Manage the budget for the luxury sales department, ensuring efficient allocation of resources to maximize ROI.
- Innovation: Identify and implement innovative sales techniques and technologies to enhance the effectiveness of the sales team.
By leveraging your expertise in luxury sales, strong relationship-building skills, and strategic mindset, you will contribute significantly to the growth and success of Minor Hotels' luxury segment, positioning the brand as a leader in the luxury hospitality market.