ESSENTIAL DUTIES & RESPONSIBILITIES
1. Client Management
• Establish a partner-relationship with clients by being involved in the business environment.
• Provide business solutions through media approaches for assigned brands.
• Ensure professional deliveries in all client dealings.
• Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests).
• Take ownership for assigned brands.
• Build and coach high performing team members as required
2. Business Partner Management
• Leverage good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information that contributes to the work objectives, value-add to clients or a smooth campaign placement.
• Conduct professional briefings to business partners on innovations and ensure alignment to clients' objectives.
• Ensure clear documentation on all communications with business partners.
• Ensure best value from all negotiations across media owners and campaigns.
• Manage and resolve conflicts between team members and media owners.
3. Research & Media Applications Proficiency
• Proficient in all syndicated and proprietary media applications.
• Display competency in using advanced functions in each tool.
• Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
• Proficient in using agency's planning approach.
4. Financial • Assist the team members to reconcile all media payment variances of assigned brands.
• Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).
• Follow-up with clients on ageing matters.
5. Industry Knowledge (Consumer, Business or Brand Insights)
• Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses.
• Evaluate the strategic implications of media/ industry/brand developments.
• Leverage media to achieve brand objectives, hence providing in-depth evaluations or proposals to assigned campaigns.
• Initiate alternative resources on consumer/brand/ business insights apart from industry sources.
6. Investment Management
• Optimize the given investment or allocate appropriate investments by medium/brands.
• Provide investment consultation to client on appropriate budget to meet the desired objectives.
• Supervise on cost management for brand across medium used.
• Master contract management (e.g. propose, negotiate, track fulfillment, etc.)
• Input on action plans in expenditure reports.
• Reconcile all sources of costing/investment variances.
7. Corporate Responsibility
• Participate in pitches and awards submission.
• Demonstrate appropriate behaviors to uphold the company's image, reputation and credentials.
