Strategic Planner Job description You are building towards being a self-sufficient strategist. You will own and drive the strategy development for small-size projects. Support Strategic Planning Directors in developing comp...
Strategic Planner
Job description
You are building towards being a self-sufficient strategist.
You will own and drive the strategy development for small-size projects.
Support Strategic Planning Directors in developing comprehensive, integrated brand and communications strategies for existing clients and new business pitches
Always updating your knowledge of the variety of touch-points and media trends, obsess about consumer trends and insights, to contribute to strategy development and creative discussions
Roles and Responsibilities
Collect data and analyze it through relevant quantitative and/or qualitative methods and tools (e.g. brand, positioning, competitors, consumers and more.)
Organize and conduct research such as online surveys and focus groups to get insights for clients’ projects or pitches.
Write trends and consumer insights reports regularly to be shared internally and externally.
Attend briefing sessions with our strategy and planning, and project management team, as and when required.
Support Strategic Planning Directors in developing strategic solutions that address the client’s business challenges/ goals and the ideation campaign ideas for current clients and new business pitches.
Develop strategies for small campaigns that could include ATL campaigns, digital solutions, social media and content strategy as well as BTL and activation programmes.
Support the preparation of presentations.
Monitor the success of the campaigns as they run, and write reports on changes and improvements where necessary.
Skills and requirements
4+ years of experience in the integrated marketing communication business in the planning function
Have some experience in developing campaigns in ATL, BTL and/or digital touchpoints, so you understand the advertising process from strategy to ideation to execution and tracking.
Ability to think beyond traditional solutions for brands.
Able to gather data methodically, analyse information strategically to identify opportunities and challenges
Ask the right questions about everything, fulfilling their insatiable curiosity to learn everything there is to know about a given business, person, culture, trend etc.
Possess strong communications skills
Perks & Benefits
Allowance (travel stipends, transportation, etc.)
Nearby public transport
Central location
Casual dress code
Medical insurance
Personal leave
Open culture
Personal development opportunities
Paid training and development
Set up in early 2003 as part of the M&C Saatchi Group, M&C Saatchi Kuala Lumpur began with a staff count of 10 and 2 clients. We are now an award-winning creative company with more than 120 of the industry’s best talents, connecting specialist expertise across strategic planning, design and multi-channel communications. Fueled by data and technology, we help our clients Navigate, Create, and Lead Meaningful Change. Every person, every community, every organisation is shaping or being shaped by change. We exist to help marketers as they are faced with more complex and urgent challenges. We Navigate, Create and Lead Meaningful Change. Change that makes a substantial contribution to commercial growth and leaves a positive impact on the world, because there is no longer a choice between the two.
