Marketing Executive / 行銷主管
Full-time
Fresh/Entry Level
1 month ago
工作職責：構思並制定高效且直覺的行銷策略。管理和監督廣告/傳播活動（社交媒體、電視等）、展覽和促銷活動。進行市場研究和分析，以評估趨勢、品牌知名度和競爭企業。啟動和控制調查以評估客戶的要求和奉獻精神。為不同的行銷發行（小冊子、新聞稿、網站資料等）撰寫文案。與媒體供應商和出版商保持關係，以確保在促銷活動中的合作。使用各種指標監督活動的進度並提交績效報告。與經理一起準備預算和監控費用。
工作職責：
- 構思並制定高效且直覺的行銷策略。
- 管理和監督廣告/傳播活動（社交媒體、電視等）、展覽和促銷活動。
- 進行市場研究和分析，以評估趨勢、品牌知名度和競爭企業。
- 啟動和控制調查以評估客戶的要求和奉獻精神。
- 為不同的行銷發行（小冊子、新聞稿、網站資料等）撰寫文案。
- 與媒體供應商和出版商保持關係，以確保在促銷活動中的合作。
- 使用各種指標監督活動的進度並提交績效報告。
- 與經理一起準備預算和監控費用。
職位要求：
- 擁有豐富擔任行銷主管或類似職位的經驗。
- 透徹理解市場研究技術、數據分析和統計方法。
- 熟悉策略規劃原則和行銷最佳實務。
- MS Office 和行銷軟體（例如 CRM）中的 Excel。
- 精通社群媒體和網路分析（例如WebTrends）。
- 優秀的溝通和人際交往能力。
- 優秀的組織和時間管理能力。
- 創造力和商業意識。
- 至少擁有行銷、工商管理或相關學科的學士學位。
About Us
We are a dynamic 50-year-old group practice in ophthalmology located in Ipoh, Perak. We strive to uphold the highest standards in patient care and ophthalmic services, constantly exploring innovative ways through cutting-edge technologies, to better serve our communities.
LEC Eye Centre was founded in 1974 as Lee Eye Clinic, under the sole proprietorship of Dato’ Dr.Y.C. Lee. His vision was to provide affordable, quality eye care services to Perakians and his practice of medicine was based on his guiding principles of professionalism, impeccable Customer Service, and excellent outcomes for his patients.
From a private practice in 1974, Lee Eye Clinic was transformed into a group practice and became known as Lee Eye Centre (LEC) in 1999 with the addition of two Consultant Eye Surgeons. LEC has gone from strength to strength with the expansion of clinical services to include Retinal Surgery in 2009 and Laser Vision Correction in 2011 and now has a total of four Consultant Eye Surgeons making it one of the largest Private Eye Care Centre in Perak.
ICare provides a wide selection of designer frames, quality lenses, and fashion sunwear is available together with prescription and specialty contact lenses.
Vision
To be the Preferred Lifetime Eye Care Provider.
Mission
Comprehensive and affordable quality eye care with cutting-edge technology, professionalism, and excellent customer service.
Core Values
Teamwork, Innovation, and Community Service.
