(CSS) Consumer Services & Solutions GTM Program Manager
Description -
The Consumer Services and Solutions organization is driving the transformation of HP into a digital brand. Our business and technology teams are obsessed with building lifetime relationships with consumers by bringing them more convenience, better experiences, and more value from HP. This mission is realized through the quality of our digital experiences and touchpoints that we bring to our customers, and we are looking for people who are excited to build brand new services which will transform our brand for consumers!
In this role, you will lead a cross-functional team of talented people who enable and manage the next wave of Consumer Services and Solutions. You will be in a high-paced environment that requires strategic thinking while defining specific tactics to get the job done with excellent problem-solving skills. You should thrive in a culture of creativity, enjoy creating clarity from ambiguity, and be energized by taking on new challenges. You need to have proven skills working across teams, strong business acumen, knowledge of business processes, and a passion for solving complex business and operational opportunities.
The CSS PMO team is looking for an experienced Program Manager to drive the development of global go-to-market plans and budgets for consumer digital service offerings, collaborate with cross-functional teams and external agencies, ensuring alignment with business objectives. The role also involves tracking program performance against benchmarks and providing data-driven recommendations for improvement. Additionally, the role includes managing messaging consistency, executing customer segmentation strategies, and leading marketing operations activities.
We are looking for an energetic individual who can partner with Product Managers, Project Managers, Global & Regional services teams, and internal and external support teams to deliver new services and optimize the current services portfolio.
Responsibilities
• Collaborates with cross-functional, cross-organizational teams and external agencies in the development and execution of GTM plans and budgets.
• Participates in developing and securing approval for comprehensive GTM plans and budgets that align with business goals and market opportunities.
• Develops and communicates closed-loop marketing evaluations, identifying key insights and actionable recommendations to optimize future initiatives.
• Manages and monitors the delivery of predetermined messaging and content, ensuring consistency and alignment with brand guidelines.
• Executes and monitors predetermined customer segmentation strategies and experience plans, to enhance customer engagement and drive targeted marketing efforts.
• Partners with the sales team to assist in the development of sales training materials, ensuring alignment between sales and marketing efforts.
• Leads marketing operations activities like CRM update, accrual management, collateral fulfillment etc. as directed.
• Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in marketing, sales, channel, or a related field or an advanced degree with 3-5 years of work experience.
Knowledge & Skills
• Agile Methodology
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• New Product Development
• Project Management
HP offers a comprehensive benefits package, including:
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
Per the Washington and California statute, the estimated range of compensation for this job in that location, at the time of this posting, is $95,000 to $115,000. This position may be eligible for incentive pay, for openings where this is applicable.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement