Dear Meta Ads Samurai
If you’ve been searching through countless lifeless job listings on Seek…
Almost slipping into a deep coma from the “We’re looking for a highly experienced marketing professional... blah blah blah” job adverts...
And you’re looking for an exciting opportunity to join the fastest growing digital agency in the country…
Then this will be the most important job listing you ever read.
Here’s why...
My name is Sabri Suby and I am looking for a sharp and hungry Facebook marketer to join my team.
But not any old Facebook marketer, no.
You must be a Facebook ads powerhouse.
Someone who has personally managed at least $1k per day in ad spend.
Someone who has scorched the earth with winning Facebook campaigns - showing the Zucks who’s boss.
More specifically…
You must be on a quest to take any ads manager you touch… and turn into a majestical place.
A Place Where The Zucks Loves To Come And Visit
So he Brings you all types of gifts, like:
- Lower CPMs
- Lower CPCs
- Lower CPAs
- And sky-high ROI!
This place is not fictional.
It exists.
Lemme show you what it takes to get there. Come closer. Listen...
You must live and breathe everything Facebook ads, copywriting, and funnels.
Someone who constantly keeps a swipe file and is forever on the hunt for winning ads to deconstruct.
Whether you’re split-testing headlines or new creatives…
Camping out in the mind of your dream buyer, gathering intel to pump up your copy on steroids…
Finding that unique ‘big idea’ for an upcoming campaign...
Or simply testing new targeting to scale an existing campaign...
There is nothing you can’t do.
No campaign you can’t scale to the moon whilst maintaining ROAS.
Now, a little about me…
I run King Kong.
We are a full-service digital marketing agency that is growing FAST!
For the last three years, we’ve been ranked as the fastest-growing digital agency…
And the 17th fastest growing company in the country by The Australian Financial Review…
But it’s not just me.
My business consists of…
90 Of The Wildest, Most Passionate Bunch Of Lunatic Marketers You’ve Ever Worked With...
And this is just one of the reasons we’ve been named in the Top 100 Coolest Companies in Australia 2016, 2017 and 2018 by Anthill Magazine.
We’ve also been named the 9th most innovative media company in Australia by the AFR.
Look, the list goes on and on…because we’ve seriously won more awards than you can shake a stick at…
But enough about us, what about you...
In my experience, I have found that there are 5 kinds of Facebook marketers…
- Sound on strategy, poor on execution.
- Good communicators who lack that ‘killer instinct’...and don’t produce winning campaigns either.
- Duds
- The sharp media buyer who is lousy at strategy
- Facebook marketing powerhouse who combine media buying and sharp copywriting (we can teach how to write copy that sells like crazy).
We have a position for #6 in our office in South Yarra...
But Before You Get ALL Excited…I’ll Stop You There...
Because this role won’t be easy.
We’re a fast-paced agency who demands nothing but the very best.
We have hundreds of clients in every niche you can think of…
From dentists to doctors, home builders to home loan providers.
And we’re truly an end-to-end agency.
We design, code and build...
- Landing pages
- Lead gen funnels
- Ecomm funnels
- Webinars
- Video Sales Letters
- Survey funnels
- You name it we do it.
But what about the results? Are we any good at this marketing stuff?
Well in our office we let the numbers do the talking...And….
We’ve Generated $7.8 Billion In Sales In Over 416 Different Industries And Niches For Our Clients
It's quite a workload.
And, as such…
We’re looking for a super sharp Facebook marketing powerhouse to join the tribe.
Not only someone who knows marketing but someone who can communicate that value to clients alongside a team of other passionate marketers.
Maybe you’ve been a ‘lone wolf’ marketer for too long, and you’re looking for a change...Looking to be a part of something bigger.
Or maybe you’ve been stagnating at a company with no growth prospects and want to be surrounded by a team of hungry winners.
Whether you call yourself a copywriter, funnel hacker, conversion rate optimisation specialist, or a direct response marketer…
You share the belief that….
There Is Almost No Facebook Ads Problem You Can’t Solve With A Split-Test, Facebook Groups And A Good Facebook Rep...
Ha! Who am I fooling...we both know they don’t exist =|
But seriously, no two days in this role will be the same.
However, your responsibilities will include:
- Setup, manage and optimise campaigns within Facebook's ever-changing ads manager.
- Scrutinise analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to squeeze as much ROI as humanly possible out of each dollar spent.
- Create ‘thumb-stopping’ Facebook creative that cuts through the
- newsfeed
- Manage landing pages and websites to install conversion codes and tracking pixels.
- Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.
- Manage and maintain ROAS/CPL targets
- Manage your time efficiently, we don’t run small campaigns...we scale em’ to the moon! There’s no, “Look mommy, I’ve gotta 1100% ROAS” on your grand total of $42 in ad spend.
Look, our ideal candidate will have an ‘I got this’ attitude...they will be solution-focused with a proven track record of running and scaling winnings campaigns.
You will have to possess the ability to run through walls to get to a solution.
And won’t be the type of person who throws their hands in the air and gives up at the first sight of a challenge.
What will your everyday work look like? Will it be boring?
Well, let me just say this...
The Ever Changing Climate For Running Ads Will Keep Your Workday Varied And Far From Boring!
For example...
One day you might be brainstorming how to take a campaign from 20 buyers per day…and scaling it to 400 buyers per day!
And the next day you might be dealing with getting a banned ad account back.
Or problem shooting a campaign that is not converting within KPIs.
You’ll have a full library of resources, books, courses, seminars and one-on-one mentoring with myself to take your skills to the next level.
So...If you’ve been looking for your opportunity to get your foot in the door with a fast-growing company...
Take ownership of a crucial part of our company's internal ads and prove you have what it takes to succeed…
Then this job description has no doubt been like a breath of refreshingly crisp air…
Here’s What To Do Next...
Please take the time to write a Cover Letter that tells me about YOU.
Not some wishy-washy cover letter like…
“I’m 34-year-old Sagittarius from Fitzroy - who enjoys philosophy, almond cappuccinos and Kanye West”...
No.
I want the details.
The juice.
The nitty-gritty.
Specifically why you think you would be the perfect fit for this role.
If you can’t take the time to do this.
Please don’t waste my time or yours by applying.
Best of luck.
Sabri
P.S. If this job description excited you even just a little bit. And you believe that you are indeed the marketing demigod I'm looking for.
Then please write and send your cover letter ASAP as we're currently interviewing for this position and I'm sure it will get filled fast.
Who knows. Maybe it will be a fit and maybe it won't.
And maybe, just maybe, this will turn out to be the best job you've ever had.
Please also provide a Cover Letter with your application. Applicants without one will not be considered.
Our dream candidate
- Experience with Facebook Ads Manager.
- Experience with Google Analytics.
- Understanding of email marketing systems (MailChimp or similar).
- Passion for online marketing and digital strategies.
- Excellent verbal & written communication.
- Be efficient, organised and task oriented.
- Ability to manage multiple tasks & projects at once.
- A positive, problem solving attitude.
- Keen willingness to learn and grow within the team.
- Experience with Photoshop is a PLUS.
- Experience with Google Tag Manager is a PLUS.