Total 13 job vacancies by Starcom Media Worldwide

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

We are seeking a strategic and empathetic Content Director with extensive experience in managing publisher relationships, client engagements, and production processes. The ideal candidate will drive the content strategy team to deliver award-winning, best-in-class content solutions for our clients.

Key Responsibilities

Leadership and Team Management:

• Lead a dynamic team, fostering a culture of collaboration, innovation, and professional development.
• Mentor team members, offering constructive feedback and guidance to enhance their skills.
• Manage stakeholder relationships across the Publicis Groupe to develop and deliver content solutions aligned with business objectives.

Client Management:

• Collaborate closely with clients to understand their needs, ensuring content strategies align with their business goals.
• Build and maintain strong client relationships to ensure satisfaction and foster long-term partnerships.
• Identify and pursue business development opportunities to expand strategic accounts within the group.

Content Strategy:

• Independently conduct analysis and develop insights and strategies to address clients' content gaps.
• Drive the creation of impactful, thought-provoking content across various platforms and formats.
• Establish and uphold high creative standards, ensuring all work is conceptually robust and aligned with client branding.
• Oversee the development and execution of content that distinguishes itself in a competitive landscape.

Production Oversight:

• Manage the production process from concept through post-production, ensuring quality and efficiency.
• Collaborate closely with project management and media teams to meet client guidelines and expectations.
• Maintain project budgets, ensuring profitability while delivering exceptional results.

Communication and Business Culture:

• Facilitate clear and timely communication within the team and with external stakeholders (clients, vendors).
• Promote the sharing of learnings, ideas, and best practices through the development of case studies.
• Contribute to broader company and departmental initiatives, aligning team efforts with overall business objectives.

Qualifications

• Min 10 years of experience in content strategy, production, or related roles, with a focus on strategy, people management, and client relations.
• Proven leadership experience in managing and mentoring teams, with a successful track record of fostering a collaborative and innovative work environment.
• Extensive experience in client management, demonstrating the ability to build strong relationships, understand client needs, and deliver customized content solutions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and navigate complex stakeholder relationships.
• In-depth understanding of production processes across various media formats, including video, digital, and written content, with a strong emphasis on quality and compliance.

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Description

The Associate Business Intelligence Director is responsible for collecting, aggregating, and reporting business investment data (client, supplier and Publicis product investment). The candidate will be successful and enjoy the role if they have an inquisitive problem-solving mind, excellent attention to detail, and can build strong working relationships with stakeholders. Publicis Media's reporting continually evolves and improves so there is significant creative scope to develop new skills and apply new tools.

Key Responsibilities:

• Managing business investment data across a multi-market remit
• Ensuring that local market contacts deliver a range of reports on time and to a sufficient standard
• Using Alteryx to aggregate and clean data on a periodic basis
• Updating multiple PowerBI dashboards
• Responding to requests for data and inquiries into the figures from all areas of the business
• Excellent Excel skills
• Background in digital advertising with proven reporting experience
• A good understanding of all Agency media types and key suppliers
• An aptitude for learning to use reporting/dashboarding tools

Qualifications

• Degree or equivalent in a quantitative discipline with minimum 8 years of experience in a similar capacity
• An interest in statistics
• Familiarity with Alteryx
• Experience building or using PowerBI dashboards

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

The Director acts as the day-to-day liaison between the client and business, providing leadership, strategic direction and input for media plans. The Director effectively leverages experience, knowledge and skills to drive innovative thinking while balancing client, company, and team needs.

Key Responsibilities:

• Lead and manage the day-to-day strategic integrated media planning activities for assigned account(s).
• Help develop planning objectives and strategies that coincide with client’s marketing direction.
• Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
• Oversee budget allocation process for all media based on client initiatives and direction; accurately project costs and anticipate the financial results of plan revisions
• Oversee and guide content development
• Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.
• Work with teams to evaluate media performance and KPIs to determine the extent to which the original objectives and strategies were met.
• Scope of work management, manage and optimise working process to ensure seamless implementation of projects is essential.
• Run and mentor a mid-size team and promotes a healthy team building and collaboration
• Participate in the recruitment and selection of junior staff
• Establish and maintain effective relationships within and outside the immediate team

Qualifications

• Minimum 8 years of strong media experience, prior experience in managing large client accounts preferred.
• Ability to develop POVs on various media in the marketplace is essential to this role
• Excellent presenter and strong in client & stakeholders management
• Is sound in online and offline strategic planning. Experience in planning and implementing in market such as SEA, China, US and EU is a benefit but optional.
• Detailed awareness of media landscape, trends, challenges and competition.
• Good understanding of research tools
• Ability to translate data into well-articulated ideas looking outside the box
• Creative ability to partner and develop innovation and first to market opportunities
• Superior organizational, interpersonal and managerial skills with attention to detail

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Description

In this role, you will work closely with the regional teams to define, build and enhance the Precision supply road map in a way that provides consistent benefits while meeting unique market needs across APAC. In particular, your role requires a strong relationship with Publicis Media’s regional and local investment & commercial teams to manage supply partnership – strategically and commercially – including opportunity assessment, proposal management, negotiations and commercial awareness. You will vet new opportunities & innovative solutions, maintain & grow existing relationships on the supply side, and develop new business plans to enhance existing & develop emerging supply solutions that are commercially viable.

You will collaborate with Precision leadership – globally, regionally and at market level – as well as internal departments across the Publicis Media Groupe, including:

• Investment – structuring and managing inventory partnerships
• Agencies – educating, gathering feedback, and developing/ sourcing solutions for agency and client needs
• Finance & Legal – collaborate and provide digital and tech expertise when negotiating for new or existing contracts
• Leadership – helping shape the state and scale of supply solutions supporting business objectives

The ideal candidate will have had technical and commercial exposure to digital media planning & buying agencies, technical and strong supply management knowledge, very strong interpersonal, analytical, and writing skills and the ability to make clear, concise presentations. Also, an ability to build strong business cases for supply products and being able to program manage the roll out of solutions across markets in APAC is a key to success in this role.

A solid working knowledge of the following is desired: ad exchanges, sell side platforms, demand side platforms, online video, mobile media, ad operations / ad-serving systems and verification solutions. In addition to a strong affinity for technology and infrastructure development, a proven commercial awareness is a plus.

Responsibilities

Supply management

• Identify commercially viable key supply partners and solutions – globally and regionally – that allow for a strong differentiation of our positioning in an increasingly cluttered marketplace
• Work with existing supply side vendors on new product features, roll out and adoption. Explore, meet and test new supply solutions that may fulfill our clients’ needs
• Continuously define client needs and translate needs into opportunities for Precision
• Develop and negotiate supply partnerships to extract maximum media value and unique benefits that are only available to Precision and Publicis Media
• Establish key supply packages and offering catered to clients’ needs and seasonal offering
• Maintain and refine internal supply feedback loop with operations and agencies

Marketing and training

• Build supply marketing and training materials to be rolled out to agencies and regional markets in a systematic way. This may include hosting events with key launch partners, connecting with local markets on a regular basis, or regular email updates
• Conduct monthly supply updates and knowledge share
• Collaborate with Precision client servicing and account management teams to grow and maintain adoption

Team management

• Cultivate a center of operational expertise for Precision in Asia Pacific
• Manage and retain a small team of supply manager(s)
• Recruit the best talent in market

Qualifications

To be a successful candidate, you will be/have:

• A Bachelor’s degree or higher
• Proven track record of top performance measured against product and supply development, maintenance and growth
• Extensive knowledge of data-driven and programmatic platforms such as DSPs, SSPs, Ad Exchanges as well as DMPs, Social Media Management platforms, DCO tools etc.
• 9+ years in digital media with experience with ability to project manage from start to finish
• Strong commercial experience and negotiation skills is a requirement
• Excellent interpersonal, verbal, written communication and presentation skills
• Strong analytical thinking
• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
• In-depth understanding of digital advertising landscape from either agency or sales perspective
• Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Description

The Business Intelligence Manager/Senior Manager is responsible for collecting, aggregating, and reporting business investment data (client, supplier and Publicis product investment). The candidate will be successful and enjoy the role if they have an inquisitive problem-solving mind, excellent attention to detail, and can build strong working relationships with stakeholders. Publicis Media's reporting continually evolves and improves so there is significant creative scope to develop new skills and apply new tools.

Key Responsibilities:

• Managing business investment data across a multi-market remit
• Ensuring that local market contacts deliver a range of reports on time and to a sufficient standard
• Using Alteryx to aggregate and clean data on a periodic basis
• Updating multiple PowerBI dashboards
• Responding to requests for data and inquiries into the figures from all areas of the business
• Excellent Excel skills
• Background in digital advertising with proven reporting experience
• A good understanding of all Agency media types and key suppliers
• An aptitude for learning to use reporting/dashboarding tools

Qualifications

• Degree or equivalent in a quantitative discipline
• An interest in statistics
• Familiarity with Alteryx
• Experience building or using PowerBI dashboards

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

The Director acts as the day-to-day liaison between the client and business, providing leadership, strategic direction and input for media plans. The Director effectively leverages experience, knowledge and skills to drive innovative thinking while balancing client, company, and team needs.

Key Responsibilities:

• Lead and manage the day-to-day strategic integrated media planning activities for assigned account(s).
• Help develop planning objectives and strategies that coincide with client’s marketing direction.
• Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
• Oversee budget allocation process for all media based on client initiatives and direction; accurately project costs and anticipate the financial results of plan revisions
• Oversee and guide content development
• Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.
• Work with teams to evaluate media performance and KPIs to determine the extent to which the original objectives and strategies were met.
• Scope of work management, manage and optimise working process to ensure seamless implementation of projects is essential.
• Run and mentor a mid-size team and promotes a healthy team building and collaboration
• Participate in the recruitment and selection of junior staff
• Establish and maintain effective relationships within and outside the immediate team

Qualifications

• Min 12 to 15 years of strong media experience, prior experience in managing large client accounts preferred.
• Ability to develop POVs on various media in the marketplace is essential to this role
• Excellent presenter and strong in client & stakeholders management
• Is sound in online and offline strategic planning. Experience in planning and implementing in market such as SEA, China, US and EU is a benefit but optional.
• Detailed awareness of media landscape, trends, challenges and competition.
• Good understanding of research tools
• Ability to translate data into well-articulated ideas looking outside the box
• Creative ability to partner and develop innovation and first to market opportunities
• Superior organizational, interpersonal and managerial skills with attention to detail

What we offer is the opportunity to lead a team in developing and delivering ground-breaking solutions for today's dynamic Asia Pacific marketplace and a culture that fosters growth and leadership. Choose to be business-oriented, curious, and innovative -- challenge the status quo, innovate, disrupt and seize the opportunity to transform yourself. All this while having fun along the way!

This role will primarily cover the design, build, testing, deployment, and support of complex analytical solutions as part of an established APAC Analytics & BI team.

Primary Responsibilities:

• Core client: You will have a core client – which you will work on for multiple markets.
• A growth focus individual, who is motivated to push the boundaries, while proactively and innovatively finding ways to develop both client appetite for data and analytics; as well as developing world-class excellence in Asia Pacific delivery of data and analytics solutions for advertising and marketing.
• Work with the regional client team to analyse business requests and partner with stakeholders to provide a strategic solution data and analytics into actionable plans and tactics at regional and local market level.
• Work with business support, project management and technical experts as required across local markets to translate identified data into effective dashboarding solutions and reporting projects.
• Design, Build, Test, Debug, Monitor, and Troubleshoot various dashboarding solutions.

Preferred Technical Knowledge

• A patient, flexible and team-oriented approach is essential. You will need to work well under pressure and be able to quickly understand problems and be capable of providing innovative, pragmatic, and workable solutions.
• Experience with Dashboard & Reporting. Experience with Scripting and Programming (to an extent) Python, HTML, CSS, JavaScript, AngularJS development skills is an added plus

An ideal candidate should possess:

• Bachelor’s Degree in Computer Science / Information Technology / Statistics or its equivalent
• 5-7 years' of relevant work experience, or with the relevant academics qualifications
• Experience with either Tableau, Power BI, Google Data Studio, Datorama Business Intelligence software to develop effective data models and front-end applications
• Knowledge of HTML, CSS, JavaScript, AngularJS is a plus
• Good problem solving and testing skills
• Understanding of database design concepts
• Expert knowledge of Microsoft Excel, incl. Pivots, Word, PowerPoint
• Strong organizational skills & attention to detail.

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

As a Digital Media Manager, you will be working closely with local media teams to drive regional strategy & operational excellence across the region.

Specifically, you will be responsible for:

• Work closely with global and account lead to develop regional guidelines in adherence to global strategy
• Day-to-day Client Lead
• Work closely in support of the account/network lead on all operational and network matters
• Ensure local & hub adoption and adherence to global guidelines, mandates, benchmarks
• Work together with digital hub team to drive operational excellence across execution and reporting
• Ensure media deliverables are met on time and within budget and align with clients' objectives
• Manage hub transition & activation timeline
• Facilitate & manage all global and client requests (e.g. plans/spends/reporting, vendors rate cards/media kits, etc.)
• Ensure clear documentation on all communications with all parties
• Develop, manage cross-country planning/buying process and scopes, billing process flow
• Review and facilitate work orders for regional funded activities
• Manage finance/billing request (i.e. status updates) from client
• Work closely with finance team and local markets to report on financial matters
• Work with Digital Hub team to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).
• Follow-up with clients on aging matters

Qualifications

• At least 5 years of media planning experience; preferably with prior experience working on Global Network Clients either at a global or regional level
• Self-motivated and ability to thrive in a fast-paced, dynamic environment
• Excellent communication and interpersonal skills
• Adaptive, flexible and able to work with people from different backgrounds and cultures
• A keen interest to learn and understand the digital ecosystem
• Familiar with the timelines, processes and needs of the implementation of all media
• Knowledgeable about new approaches to and developments in digital tactical planning
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Supervisory skills
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us!

Expectations of an Associate Media Director:

• Establish a partner-relationship with clients by being involved in the business environment
• Hone feasibility, profitability and negotiation skills through implementation and management of plans at best prices and terms to maximize effectiveness of placement’s reach to client’s consumers
• Ensure professional deliveries in all client dealings
• Collaborate with digital specialist teams to develop digital strategy and media plan recommendations, integrating offline recommendations
• Synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• Serve as key contact for buyers in a variety of mediums (TV, print, digital, mobile, social, out of home etc.) to negotiate best investment opportunity to maximize reach of client’s content to targeted audience
• Synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/discrepancies
• Ensure media deliverables are met on time and within budget and align with clients’ objectives
• Ensure clear documentation on all communications with business partners and agency partners
• Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences
• Serve as first level coach and supervisor to one or more planners to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development in the execution or monitoring of experience plans
• Work with Planner to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance)

Skills & Experience:

• 7-10 years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts
• Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
• Adaptive and keen to learn on the digital ecosystem
• Familiar with the timelines, processes and needs of the implementation of all media
• Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
• Demonstrate critical thinking and problem solving
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Supervisory skills
• Knowledge and use of various research systems
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
• Integrate understanding into the work to make decisions on the business
• Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
• Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business
• Proficient in all syndicated and proprietary media applications
• Keep abreast to the development and trends in the ever changing media landscape
• Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

As an Associate Media Manager at Spark Foundry, you will play a crucial role in the planning, execution, and optimization of media campaigns for our clients. You will work closely with the Integrated Senior Manager and the broader media team to implement strategies that meet client objectives and deliver results. This role involves managing media channels, analyzing data, and collaborating with clients and team members.

Expectations of an Associate Media Manager:

- Assist in the development of media strategies and plans, including identifying target audiences, selecting appropriate media channels, and determining the budget and schedule for campaigns.
- Conduct research and analyse data to identify trends, insights, and opportunities in the media landscape that can be leveraged for clients' campaigns.
- Oversee the professional growth and development of direct reports.
- Maintain regular communication with clients to understand their needs, provide updates on campaign progress, and address any concerns.
- Collaborate with internal and external stakeholders, such as creative, media partners, and analytics, to ensure media plans align with overall campaign objectives and messaging.
- Negotiate and secure media placements, including digital, print, broadcast, and other channels, to optimize reach and cost-effectiveness.
- Monitor and track campaign performance, including analysing data on impressions, click-through rates, conversions, and other key performance indicators (KPIs).
- Prepare and present reports to clients and internal stakeholders, highlighting campaign results, insights, and recommendations for future optimization.
- Maintain relationships with media partners, staying informed on industry trends, and identifying new opportunities for clients.
- Provide support in managing budgets, invoicing, and other financial aspects of media campaigns.
- Continuously update knowledge of media planning and buying tools, platforms, and best practices to improve efficiency and effectiveness.
- Provide administrative support to the team, such as coordinating meetings, maintaining records, compiling regional reports, and preparing presentation materials.

Qualifications
- 3 - 4 years of media planning experience
- Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platform
- Proficient in media planning and analytics tools, such as Global Web Index, Nielsen tools, Google Ads, Google CM360, and Meta Ads Manager. Familiarity with Microsoft Office Suite, particularly Excel and PowerPoint.

- Familiar with various media channels, including digital, out-of-home, radio and print, as well as an understanding of media planning and buying processes
- Strong communication and presentation skills (written or oral)
- Strong understanding of media terminology & concepts
- Sense of commercial acumen
- Attention to detail and numeracy
- Possess rigor with ability to thrive in a fast-paced and dynamic environment
- Strong organizational and time management skills to balance multiple projects and deadlines
- Collaborative mindset and the ability to work effectively with cross-functional teams

Additional Information
Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.

Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.

Pfizer is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.

Opportunity

We are looking for a Market Manager, to focus specifically on Southeast Asia and India markets, within our Asia IAT Structure.

Our work can take on many different forms from product launch campaigns, designing omnichannel media frameworks, to identifying the right data, tech and tools solutions for Pfizer. As Market Manager, you will be able to flex across these types of work, in partnership with capability leads as needed, to ensure at all time the client’s needs are met and expectations exceeded.

If you have experience in delivering integrated campaigns (particularly, digital) for pharma brands across both HCP and consumer communications and is familiar with the different regulatory and cultural nuances of Southeast Asia and India, we want to talk to you!

Key Responsibilities

· Work closely with Pfizer and Publicis Groupe teams to deliver integrated campaigns, adapted from the global strategy, for 9 markets across Southeast Asia and India, with support from the IAT Lead.

· You will be closely connected with the rest of the IAT teams globally, and actively seek out best practices and strategies that will be relevant for your region.

· You will be the owner of the day-to-day relationship with the local market client, be seen as an essential contributor, and as such be invited to all key meetings. Leveraging on your knowledge of the regulatory landscape and cultural nuances that exists across Southeast Asia and India, you will be consistently adding value; strategically and tactically.

· Have a comprehensive understanding of the client’s business and actively seek out opportunities to drive the client’s business forward, taking the initiative to develop proposals and convert curiosity into business value for the client.

· Bringing together the right agency and/or discipline leads that will help drive the client and project forward in the right way. Knowing when to put the right people in front of the client.

· Foster close collaborate with Programme Management, Media, Data, Creative, and Production leads, to deliver on transformative marketing for Pfizer.

Skills & Experience

· At least 10 years of integrated campaign experience, particularly digital; preferably with prior experience working on Global Network Clients at a regional level.

· Experience in executing HCP & Consumer campaigns within Asia; familiar with the timelines, processes and needs for the implementation of integrated campaigns.

· Clear and concise communication style, particularly in written form.

· A collaborative working style and infectious energy.

· Action oriented.

· Highly organised with excellent time management.

· High EQ, understanding how to read people and always thinking of others.

· Flexible and adaptable. Taking ever-changing circumstances and project demands in your stride, always the picture of calm and controlled.

Overview

As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.

Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.

Pfizer is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.

Opportunity

The IAT Data Lead for Asia plays a critical role in helping lead the marketing transformation initiative within Pfizer. This individual understands that marketing today, is largely driven by technology and data. And in healthcare, providers and patients are relying on technology more than ever, which allows new and different connection points for businesses; The best marketing is high-touch and high-tech.

The IAT Data lead will design Pfizer’s data strategy and deliver innovate new ways to connect with patients and healthcare providers across Southeast Asia and India.

Key Responsibilities

· Collaborates effectively with both client and internal teams across Southeast Asia and India to identify specific client needs, business outcomes, and priorities that can be achieved or supported by data-driven marketing products and services developed by the data, tech and tools team.

· Converts the desired business outcomes and priorities into high potential use cases for increased data maturity, crafting client-facing proposals for use case implementation, including scope, feasibility, dependencies, and roadmaps.

· Operates as a 'data translator' - liaising with non-data experts in the wider teams to connect their priority outcomes to the art of the possible, in a way that enables client understanding of the value add from data, tech and tools.

· Develops an expert understanding of the current and potential future state of client's data, tech & tools landscape, to understand both opportunity areas and obstacles that need to be overcome.

· Incorporates outcomes from ex-Asia data, tech and tools market readiness assessments (that give a snapshot of current 1st and zero party data maturity, availability, and connections to 2nd and 3rd party sources, martech setup, audience segmentation, channel preferences, and local pharmaceutical market regulations) into locally relevant use case definition to maximize feasibility and scaling across the region.

· Adopts a cross-functional approach to data strategy that considers the omnichannel customer journey, experience mapping, and optimization, the role of paid, earned and owned media insights in developing customer understanding and segmentation, strategies for capture and enrichment of customer data, taxonomy strategy, and developing marketing effectiveness frameworks that link marketing activity to commercial outcomes.

Skills & Experience

· Must Have

o 10+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.

o Demonstrable experience of turning analysis and observations into actionable insights that deliver value to the business, especially in the areas of audience targeting, message sequencing, communication effectiveness, brand and campaign measurement plans, and real-time campaign optimizations.

o Ability to explain technical concepts to a non-technical audience, to simplify complexity, and to explain insights in a broader strategic context.

o Experience in planning and delivering data-driven strategies and understanding how they will affect the client's business.

o Awareness and knowledge of the evolving martech landscape for analytics, CRM, personalization, and media, including understanding of the relative pros & cons of solutions from different providers.

o Ability to lead data partnerships with media & data vendors that are critical to driving business growth, particularly in emerging markets where digital roadmaps are still in infancy stage.

o Skilled in cross-team collaboration with multiple internal and client-facing departments, leveraging cultural fluency to connect with Southeast Asia and India-based and ex-Asia stakeholders.

· Good-to-have:

o Experience within a pharmaceutical marketing discipline & familiarity with the pharma regulatory environment in Southeast Asia and India.

o Experience using Tableau or Microsoft Power BI to visualize data insights in a clear and actionable way.

o Experience using JIRA & Confluence (or similar tools) for project management and collaboration.

Overview

As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.

Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.

Pfizer is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.

Opportunity

The IAT Strategy Lead for Asia plays a critical role in helping lead the marketing transformation initiative within Pfizer.

The Strategy Lead we are looking for is someone that knows the unique challenges with Asia healthcare regulatory compliance, marketing stack, measurement and marketing attribution. The Lead will combine smart lateral thinking with the drive for effective results. With a broad spectrum of experience, the Lead will drive connected thinking, be it marketing planning, or business consulting, for Southeast Asia and India.

Key Responsibilities

· Partner with Pfizer to effectively tailor the global business strategies for Southeast Asia and India.

· Develop and execute precise in-market marketing strategies across Specialty Care, Primary Care, and Oncology.

· Collaborate with Pfizer and the data, tech, and data team. Use advanced analytics tools, CRM systems, and varied data resources to interpret market insights.

· Enhance engagement with HCPs and consumers across traditional and digital touchpoints.

· Set, track and analyze marketing performance, utilizing insights to optimize strategies and achieve objectives.

· Represent the voice of HCPs and consumers in all work streams, translating insights into actionable strategies.

· Foster a data-driven culture, integrating the use of analytics and technology to optimize marketing performance and marketing ROI.

· Champion diversity of thought and inclusivity in strategy development, providing constructive feedback to inspire the Pfizer and Publicis Groupe teams.

Skills & Experience

· Minimum 10 years in marketing strategy or related fields, of which at least 5 years were in pharma or consumer healthcare.

· Familiarity with the Southeast Asia and India pharma landscape, possess an understanding of the nuances of the different markets across different therapeutic categories.

· Ability to translate data into practical business solutions, simplify complex concepts, and actively collaborate through various mediums like presentations, workshops and briefs. Actively listen to others to refine and perfect strategies collaboratively.

· Be well-versed in commonly used and emerging insight tools, media technology, channels, and industry terminology.

· Expertise across various media types in HCP and DTC communications.

· Demonstrated ability to work within a regional, multi-disciplinary team structure.