We are seeking a dynamic and results-driven Marketing Planner/Manager to join our team. This role is crucial for developing, implementing, and optimizing marketing strategies across various channels to drive brand growth and customer engagement. The ideal candidate will possess a blend of strategic thinking, project management, and a deep understanding of marketing trends, customer behavior, and analytics.
Key Responsibilities:
- Strategic Planning:
Develop and execute comprehensive marketing plans to support business goals and objectives. This includes both short-term and long-term strategies across multiple channels.
- Campaign Management:
Lead the creation, planning, and execution of marketing campaigns from inception to completion. Ensure all campaigns are aligned with the overall marketing strategy and company vision.
- Market Research & Analysis:
Conduct market research to understand customer needs, trends, competitor activity, and emerging opportunities. Analyze market data and adjust strategies to ensure optimal performance.
- Cross-functional Collaboration:
Collaborate with internal teams (creative, sales, digital, product, and customer support) to ensure marketing campaigns are integrated and effective.
- Budget Management:
Manage and allocate marketing budgets efficiently, ensuring cost-effective use of resources and optimal ROI on campaigns and activities.
- Performance Tracking & Reporting:
Monitor and measure the performance of marketing activities, using KPIs and metrics to evaluate success and areas for improvement. Prepare regular reports for senior management.
- Brand Positioning:
Help to develop and maintain a strong brand presence in the market. Ensure brand consistency across all marketing materials and communications.
- Digital & Traditional Marketing Channels:
Oversee and optimize the use of both digital (social media, email marketing, SEO, SEM, etc.) and traditional marketing methods (print, events, partnerships, etc.).
- Customer Engagement:
Develop strategies to improve customer engagement and loyalty through personalized marketing tactics and campaigns.
- Trend Monitoring:
Stay up-to-date with industry trends, emerging technologies, and marketing best practices, integrating these insights into strategies.
