Conversion Rate Optimisation (CRO) Specialist
1 month ago
The thing that makes your position so important in Equator is that you are responsible for optimising the digital experience for.....
The thing that makes your position so important in Equator is that you are responsible for optimising the digital experience for prospective and existing customers, using data-led strategy to drive conversion uplift on our clients’ digital journeys.
Main Responsibilities
- Analyse the data in depth but critically, extract the meaning and learnings from the data toultimately support decision-making, UX optimisation and strategy – thus delivering value to our clients
- Help toplan,developand executea CRO strategy forour Insights clients,toreduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics tools
- Use your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT)
- Align proposed testing initiatives with clear KPI’s that align with overall business goals andobjectives
- Be responsible foranalysing large datasets using platforms like Google Analytics (GA4), Adobe Analytics and Optimizely
- Develop and continually add to a detailed and considered roadmap of testing initiatives, fuelled by detailed quantitative and qualitative analysis
- Execute the end-to-end process to implement saidroadmap of testing initiatives(test mock-up, test configuration, quality assurance, test activation, test analysis)
- Ensureeach testing initiative is delivered ontime,andprovidedetailed performance reports on the back of each
- Work collaboratively within the wider business (alongside Strategy, Design and Development) to develop,launchand measure new tests based on reporting analysis
- Comfortable managing multiple priorities within tighttimeframes
- Work flexibility and adapt recommendations to suit client budgets
- Becommitted to making a positive impact for our clients
The Ideal Candidate
- A data-driven and commercial mindset with strong knowledge of CRO principles to deliver user outcomes
- Ability to extract, analyse and interpret datafromvariousanalyticsplatforms(GA4, Adobe Analyticsasessential requirements)
- Expertiseinidentifyingareas for improvement from both detailed analytics andpreviousexperience in UX
- Proven experience in systematically optimising user experience - creating, prioritising and evolving CRO roadmaps
- Solid understanding of web tracking,demonstratedexpertiseinA/B and MV testing
- A good understanding of general UX & UI best practices, as well as (ideally)psychology and persuasion principles
- Demonstrated copywriting skills (within the context of proposed experiments)
- Hands-on experiencewithtesting andpersonalisation tools(Optimizelyessential), covering the full end-to-end process from test configuration, quality assurance, activation to analysis.
- Understanding of technical elementsincludingHTML,CSSandJavaScript(NB: Not necessarily carrying outhands-on coding & development but a competent understanding within the context of proposing and troubleshooting experiments)
- Basic experience with design tools (such as Figma) used in the creation of experiment wireframes
- Broad understanding of digital and marketing influences (e.g. SEO, PPC,Affiliates, DM) and their impact on web performance
- Excellent planning, task management and time management skills
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to
Disability Confident.
Official account of Jobstore.