RaceTrac Company Overview
Job Description:
The Market Research Analyst is responsible for supporting RaceTrac’s growth strategies by using all data available to understand the guest and our industry. This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required.
Responsibilities:
- Provides insights on the state of the industry, including retail trends, competitive threats and product offerings, and shifts in consumer behavior.
- Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to brand tracking, concept testing, message optimization, etc
- Participates in market research development and execution, including developing and selecting methodologies, identifying business and research objectives, resourcing, and execution.
- Drafts, programs, and launches surveys and develops discussion guides. Has experience cleaning data, running crosstabs, and reporting findings.
- Coordinates market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions
- Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives.
- Creates presentations with actionable findings, insights, and recommendations. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.
- Triangulates data from multiple secondary, primary, and syndicated data sources to answer questions and create benchmarks.
Qualifications:
- Bachelor’s degree from a 4-year accredited college or university required
- 1+ years’ experience on vendor-side marketing research OR completed higher education in a related field of study
- Master’s in Marketing Research (MMR) strongly preferred
- Proficiency with MS Office Suite, advanced knowledge of Excel
- Experience using SPSS, SAS, MATLAB, R, or comparable tool required
- Experience with point-of-sale syndicated data, such as Nielsen, IRI, etc. preferred
- Experience moderating focus groups and in-depth interviews with consumers required
