Total 90 Manager level PR / Media / Communications job vacancies in West Point, New York

• Install, configure, and operate all Department lab Information Technology OD equipment and associated software programs.
• Oversee content, design, and management of the Department Web-based services and sites.
• Work directly with Department staff and other content providers to design pages, organize content for publishing, and make changes to content.
• Manage the Social Media Program, including posting photos, monitoring interactions, and creating interactions.
• Distribute news stories, news clips, photos, jobs, solicitations and other pertinent topics to Facebook, and Twitter followers.
• Serve as the point of contact for all maintenance and service issues to include contracting officer representative (COR) for maintenance service contracts.
• Plan, organize, and execute conferences or other special activities held at the United States Military Academy for the Department.
• Provide support to the faculty assigned to the department in all matters related to travel, transportation, and purchasing.

• Install, configure, and operate all Department lab Information Technology OD equipment and associated software programs.
• Oversee content, design, and management of the Department Web-based services and sites.
• Work directly with Department staff and other content providers to design pages, organize content for publishing, and make changes to content.
• Manage the Social Media Program, including posting photos, monitoring interactions, and creating interactions.
• Distribute news stories, news clips, photos, jobs, solicitations and other pertinent topics to Facebook, and Twitter followers.
• Serve as the point of contact for all maintenance and service issues to include contracting officer representative (COR) for maintenance service contracts.
• Plan, organize, and execute conferences or other special activities held at the United States Military Academy for the Department.
• Provide support to the faculty assigned to the department in all matters related to travel, transportation, and purchasing.

Job Responsibility:
Account Operations & Promotion:
• Manage and promote accounts on multiple social media platforms (e.g., WeChat, Xiaohongshu, Douyin, Instagram, Facebook, TikTok, YouTube).
• Handle account growth, daily operations, and promotions by providing engaging content for followers.
Content Update & Maintenance:
• Responsible for daily content updates, including topic planning, content creation, copywriting, and formatting.
• Engage with followers to boost interaction and user growth.
• Respond to social media messages and drive traffic to private domains.
Writing & Analysis:
• Write English blog articles for websites, including content research, organization, formatting, and publishing.

Job Requirements:
• Familiar with both domestic and overseas media operations with strong online media acumen and quick learning ability.
• In-depth understanding of social media and online advertising industries.
• At least 1 year of experience in promoting on overseas social platforms. At least 2 year of Singapore domestic living experience.
• Strong independent creative abilities, writing, image editing, and data analysis skills; familiarity with digital marketing.

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Business Registration Number: 201735941W.

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Summary

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple. This role will join the Product PR team and report into SEA Senior PR Manager, to help create and implement PR initiatives for Apple's iPhone and Apple Intelligence business with an emphasis on social-first campaigns. We are looking for candidates that possess strong PR and communications skills, along with a consistent track record driving PR results across consumer technology and consumer lifestyle. Ideal profiles are passionate about cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences.

Description

The successful candidate will bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition. This person will be responsible for iPhone as a camera for the world’s most innovative photographers, as a mobile edit suite film makers using software like iMovie, for social content creators on TikTok and Instagram, or for citizen journalists in urban centres. They will have more than an ear to the ground: they will be immersed in an iPhone-enabled culture of photographers, producers, content creators, influencers and media to support all Southeast Asia markets while directly managing Singapore and Malaysia. This person will also be responsible for proactive and reactive communications for Apple’s Artificial Intelligence and Machine Learning (AI/ML) work, which includes Siri, new Apple Intelligence features across all Apple products and services, and other projects.

• This role will work in partnership with the senior manager to create strategies and deliver campaigns that increase awareness and understanding of products and their software across Southeast Asia.
• The successful candidate will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other product PR managers covering iPad, Mac and Services, country product PR teams in Thailand, Vietnam and Indonesia, Product Marketing and Marcom teams.
• You will help us find new relationships amongst the talent and communities that use our products to deliver the world’s most exciting work, and will be tasked with leading our efforts in finding new media and social platforms through which we can tell those stories.
• This role will involve travel up to 30%.

Minimum Qualifications

• BS/BA or equivalent experience preferred
• 8+ years experience in public relations, influencer relations or PR agency in Southeast Asia.

Preferred Qualifications

• Effectively builds formal and informal relationship networks inside and outside the organisation.
• Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences.
• Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems.
• Understands internal and external stakeholder requirements, expectations, and needs.
• Understanding of smartphone market an advantage.
• Experience in media relations and developing a network of media contacts in creative, tech, photography, artificial intelligence, design and cultural platforms
• Successfully delivered creative PR campaigns that have created meaningful impact
• Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
• Able to work with ambiguity and on complex topics across multiple jurisdictions
• Able to influence and gain alignment from others in sensitive situations—without damage to the relationship.
• Excellent written and verbal communications skills.

Summary

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple. This role will join the Product PR team and report into SEA Head of Corporate Communications and PR, to help create and implement PR initiatives for Apple's Mac business with an emphasis on social-first campaigns. We are looking for candidates that possess strong PR and communications skills, along with a consistent track record driving PR results across consumer technology and/or consumer lifestyle. Ideal profiles are passionate about cultivating new relationships with media and creators, and skilled at developing unique narratives and storylines that resonate with online audiences.

Description

The successful candidate will bring energy, ideas and an appetite to drive fresh and relevant storytelling. The world’s most creative, exciting and innovative work is created with Mac and our ecosystem. This role will influence how Mac brings new levels of innovation to creative industries, film, television and music production; how it enables scientific discoveries or enables medical advancements and how its versatility creates new ways of working in business, learning in the classroom, and enabling creativity in households and studios.

• This role will work in partnership with agency teams across the region to create strategies and deliver campaigns that increase awareness and understanding of products and their software.
• The successful candidate will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other product PR managers, including Apple Intelligence and operating systems, SEA product PR Managers across iPhone, iPad, Apple Watch, education and health, Product Marketing and Marcom teams.
• This role will help find new relationships amongst the talent and communities that use our products to deliver the world’s most exciting work, and will be tasked with leading our efforts in finding new media and social platforms through which we can tell those stories.
• This role will involve travel up to 30%.

Minimum Qualifications

• BS/BA or equivalent experience preferred
• 8+ years experience in public relations, influencer relations or PR agency in Southeast Asia
• Excellent written and verbal communications skills

Preferred Qualifications

• Effectively builds formal and informal relationship networks inside and outside the organisation.
• Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
• Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems
• Understands internal and external stakeholder requirements, expectations, and needs.
• Understanding of PC market an advantage
• Experience in media relations and developing a network of media contacts in creative, tech, design and cultural platforms
• Successfully delivered creative PR campaigns that have created meaningful impact
• Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
• Able to work with ambiguity and on complex topics across multiple jurisdictions
• Able to influence and gain alignment from others in sensitive situations—without damage to the relationship

Position:

Regional Senior Media Manager, APAC

Reporting to:

Account Director

Office location:

Alice @Mediapolis, 29 Media Circle

Reporting Structure:

You are expected to manage your team (Senior Planners / Planners / Executives) that are being deployed in your business.

The role:

As a Senior Media Manager at our agency, you will play a pivotal role in shaping and executing media marketing strategies for our biggest client, a leading automotive brand, across the APAC region.

You will lead a team of talented professionals and work closely with clients to achieve their marketing objectives.

This role requires a deep understanding of media channels, excellent leadership skills, strategic thinking, and a passion for staying ahead of industry trends.

Responsibilities:

Client Relationship Management:

· Build and maintain strong client relationships, acting as the main point of contact.

· Understand clients' business goals and translate them into effective media strategies.

· Provide strategic recommendations and insights to clients to optimize their marketing efforts.

Team Leadership and Development:

· Lead and mentor a team of media professionals.

· Foster a collaborative and innovative work environment, promoting the growth and development of team members.

· Set clear objectives, provide constructive feedback, and conduct performance evaluations.

Strategy Development:

· Develop and execute comprehensive media strategies that align with clients' objectives.

· Oversee the planning and implementation of digital campaigns across various channels, including Paid Search, Programmatic, Social Media.

Data Analysis and Reporting:

· Utilize data analytics tools to measure the effectiveness of campaigns and provide actionable insights for optimization.

· Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.

Budget Management:

· Manage media budgets effectively, ensuring efficient allocation of resources to maximize ROI.

· Monitor campaign spend and adjust strategies as needed to stay within budget constraints.

Stay Informed on Industry Trends:

· Keep abreast of emerging trends, technologies, and best practices in media industry.

· Apply industry knowledge to enhance clients' media strategies and maintain a competitive edge.

Process/Strategy

- Be our biddable media platform planning & activation expert (eg Google Ads, DV360, Facebook/IG, TikTok).

- Improve the current workflow & optimization processes.

- Work as both a leader and hands-on expert to assist junior team members with delivering results for clients.

Experience required:

· Minimum 6 years of work experience in a digital media and client servicing role.

· Strong technical understanding of Google Ads, Social, Programmatic planning, and implementation.

· Integrated media planning knowledge would be an added advantage (OOH, Radio, TV, etc.).

· Strong communicator - possesses excellent verbal, written and presentation skills.

· Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines.

· Team leadership and mentoring experience.

· Have strong organizational skills being able to manage multiple clients / projects at once.

· Be confident in analysing and acting on marketing data.

Your team

This role reports to Senior Director of Media/eCom and will lead a multi-disciplinary IT team.

How success looks like

• Drive Product Adoption, User Satisfaction and Business Value Creation
• Deliver Product Service Level and Support Experience
• Maintain Agility and Quality of Feature Releases
• Deliver Financial Forecast Accuracy and Compliance

Responsibilities of the role

We are seeking a talented and driven Senior IT Digital Product/Program Manager to join our team to own Digital products that drive efficiency and effectiveness of how we plan and execute media on ecommerce, digital, TV. Senior IT Product Manager is accountable for the ultimate success of the IT product! They create business value and meaningful digital disruption via understanding unmet business and users’ needs, setting the product strategy and roadmap, and leading the product development process with multi-functional teams to drive break-through IT capabilities with quality and agility. In addition, the individual will own the following areas:

• Expansion:
• Create and execute toolkit to expand product seamlessly to new country-retailer combinations.
• Partner with key business resources to determine and define adoption scope and objectives of medium to large projects, predict resources needed to reach objectives, and manage resources in an effective and efficient manner.
• Develop and manage a detailed project schedule for medium to large projects or multiple project stages.
• Provide project updates on a consistent basis to various stakeholders and the project board.
• Utilize industry and company best practices, techniques, and standards throughout entire project execution. Monitors progress adjusts as needed, and measures project performance to identify areas for improvement.
• Operations:
• Drive flawless operations across more than 150 country-retailer-category combinations.
• Deliver Product Service Level and Support Experience
• 3rd party governance
• Govern 3rd party IT service providers for performance & compliance.
• Assists to manage contracts with vendors and suppliers by assigning tasks and communicating expected deliverables.
• Business Value:
• Drive Product Adoption, User Satisfaction and Business Value Creation
• Deliver Financial Forecast Accuracy and Compliance
• Feature Upgrades:
• Adhere to IT policies including cybersecurity and privacy mandates.
• Maintain Agility and Quality of Feature Releases

Role Requirements

• Excellent communication skills. Ability to communicate technical concepts and translate it to business value.
• Experience in managing IT teams.
• Proficient in English
• 3+ Years of IT Product Management experience
• 3+ Years of experience in CPG Retail Execution
• Proven track records of business and user value creation via break-through IT capabilities
• Proven track records of leading multi-disciplinary IT development team to deliver IT capabilities in both in-house and outsourced setting.
• Proven mastery in Agile Software Development methodologies, such as Scrum, Kanban, Scaled Agile Framework
• Are adaptable and able to handle multiple priorities effectively, both independently and as part of a collaborative team
• A Bachelor or Master’s Degree in Business/Management Information Systems, Computer/Systems/Industrial Engineering, Computer Science, Business Analytics, Data Science, Operations Research or Statistics.

About us

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.

We are seeking a hands-on, dynamic and results-driven Digital Media Marketing Manager to join our team. This role will oversee the regional strategic development and implementation of campaigns to achieve our Company’s brand objectives. These includes enhancing brand awareness, optimizing SEO strategies, managing inlinking efforts, leveraging social media platforms to drive engagement and growth etc.

The ideal candidate will have a proven track record in regional digital marketing, especially in managing social media campaigns and in-depth understanding of SEO and inlinking tactics.

Key Responsibilities:

Regional Strategy Development:

• Develop and execute comprehensive regional digital marketing strategy aligned with the Company’s business objectives.
• Plan and coordinate local and overseas marketing campaigns across various digital platforms including SEO, PPC, social media, email marketing, and content marketing
• Monitor and analyse regional market trends, competitor activities, and customer behaviour to adjust strategies.

Campaign Management and Inlinking Strategy:

• Plan and executive effective SEO/SEM strategies to improve organic search rankings and drive website traffic.
• Conduct detailed keyword research to identify high-traffic, relevant keywords.
• Perform on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
• Develop and manage link-building campaigns to improve domain authority and search engine rankings.
• Monitor and analyze site performance using SEO tools and analytics to identify and address issues.

Social Media Management:

• Develop and implement regional social media strategies to increase brand awareness and engagement.
• Create and curate engaging and relevant content for the Company's social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Schedule and publish social media posts, ensuring consistent messaging and branding across platforms.
• Monitor regional social media trends, track performance metrics, and adjust strategies to improve engagement and reach.
• Engage with the online community, respond to comments, and manage customer feedback on social media.

Content Marketing:

• Oversee content creation and distribution across regional digital channels to attract, engage, and convert target audiences.
• Develop content calendar and ensure timely delivery of high-quality content including blog posts, articles, videos, and infographics.
• Collaborate with internal teams and external content creators (local and overseas) to produce compelling content aligned with brand guidelines and SEO best practices.
• Use analytics to measure content performance and optimize strategies based on insights.

Analytics and Reporting:

• Monitor and analyze digital marketing performance using tools such as Google Analytics, Moz, SEMrush, and social media analytics.
• Generate detailed reports on regional campaign performance, including traffic, engagement, conversion rates, and ROI.
• Provide actionable insights and recommendations to senior management based on data-driven analysis.
• Implement optimization techniques to improve campaign effectiveness.

Ownership and Collaboration:

• Provide regular updates to management on digital marketing performance, results, and strategies for improvement.
• Collaborate with cross-functional teams and overseas entities including sales, customer service, and IT to ensure cohesive marketing efforts and a unified brand message.
• Foster a collaborative work environment, encouraging creativity and innovation within the team.

Budget Management:

• Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum impact.
• Monitor expenses and ROI, making adjustments as necessary to meet financial goals.
• Ensure all marketing activities are cost-effective and deliver a high return on investment.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Media Arts, Business, or a related field.
• Proven experience in digital media or media art industry, preferably in the e-commerce or technology industry.
• In-depth knowledge of regional media marketing strategy, inculding media arts, SEO, PPC, social media, content marketing, and email marketing.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

Media Manager

Job Overview:

We are seeking an experienced and dynamic Media Manager to join our team. The ideal candidate will have a strong background in media planning, ad platform setup, campaign coordination, data analytics, and media agency management. This role is critical to ensuring the success of our clients' digital marketing campaigns and achieving their business objectives.

Key Responsibilities:

• Media Planning: Conduct KPI simulations and develop budget mixes by channel and funnel. Create detailed campaign structures based on objectives, target segments, channels, and placements.
• Media Account Setup: Establish ad account structures according to business needs. Coordinate media pixel implementation with the web development team. Track media performance, including web conversions based on media pixels.
• Campaign Coordination: Define required creative assets and formats for digital campaigns. Write compelling copy for captions and search ad copy.
• Ad Platform Setup: Implement ad platforms based on planned campaign structures. Create QA links with stakeholders. Guide and audit the ad execution team in campaign setup on ad manager platforms.
• Data Analytics: Analyze media performance against KPIs and extract actionable insights to optimize media operations. Collaborate with the data engineering team to automate media data analytics processes.
• Media Agency Management: Coordinate with media agencies to cover external media channels such as OOH, OTT/CTV, TV, and Radio. Negotiate prices and secure media inventory for running campaigns.

Qualifications:

• Experience: 5-7 years of comprehensive experience in media business, including planning and operation.
• Knowledge: In-depth knowledge across various media channels, including digital, programmatic, (D)OOH, CTV/OTT, TV, Print, and other vertical media.
• Technical Skills: Hands-on experience with digital media ad platform operations, including ad account setup, media pixel implementation, and campaign structuring across platforms such as Google Ads (Search & PMax), Meta Ads, TikTok Ads, and other DSPs like DV360, TTD, etc. Experience with analytics tools, such as Appsflyer, Adobe Analytics, and Google Analytics will be a plus
• Media Planning: Proficiency in media planning based on data analytics insights to achieve marketing KPIs, including budget mix, channel planning, and detailed campaign structures involving bidding options, target segmentation, placements, and ad formats.
• Growth Mindset: A proactive attitude towards learning and growing by expanding knowledge bandwidth and taking on challenges.
• Communication Skills: Excellent communication skills to effectively collaborate with different team members, including creative and account service teams.

About The Company

Founded in 2015, Woopa Travels is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders and UBE.

As a Social Media Manager and Content Creator at Woopa Travels Singapore, you will play a pivotal role in developing and executing marketing strategies to promote our travel services and destinations. You will be responsible for creating engaging content, managing social media channels, and analyzing market trends to ensure our brand remains competitive. Your creative and analytical skills will help drive customer engagement and enhance our market presence. This role requires a dynamic individual with a passion for travel and a keen understanding of the latest marketing techniques and tools.

Job Responsibilities

• Conduct research and identify social media trends, insights, and best practices.
• Develop social media strategies aligned with business goals together with the marketing manager.
• Stay up-to-date with the latest social media trends, tools, and technologies.
• Create engaging and high-quality content for various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and TikTok.
• Able to manage the social media calendar and ensure timely publication of content independently with minimal supervision.
• Able to design visuals (statics, video, GIFs) to be posted on online and social media platforms.
• Build and nurture a community on social media platforms by responding to comments, messages, and mentions promptly and professionally.
• Foster positive relationships with followers, influencers, and industry partners.
• Able to monitor, track, analyze, and report on social media performance using analytics tools bi-weekly and monthly, and thereafter suggest and implement immediate action steps where necessary.
• Provide insights and recommendations to optimize content and improve engagement.
• Work closely with the marketing, content, and design teams to create cohesive and compelling social media content.
• Able to speak to and coordinate with external partners, influencers, and agencies when necessary with supervision from manager.
• Able to convey content ideas clearly to the local team to share workload or if content needs to be taken on the ground.
• Perform other adhoc duties as assigned.

Job Requirements

• Studied Marketing, Communications, or a related field.
• Experience in social media management, preferably within the travel and tourism industry.
• Proven track record of developing and executing successful social media strategies.
• Strong understanding of social media platforms, trends, and analytics tools.
• Strong command of English language and excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative and trendy ideas.
• Ability to work independently and as part of a team.
• Intermediate skills in using creative design tools (Photoshop, Lightroom, Premiere Pro, After Effects, Final Cut Pro, Capcut etc.)
• Experience with paid social media advertising is a plus.

About The Company

Founded in 2015, Woopa Travels is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders and UBE.

In this Digital Marketing and Content writer role at Woopa Travels Singapore, you will be responsible for developing and implementing comprehensive digital marketing strategies, setting up and optimizing digital ads, and analyzing website traffic and user engagement metrics to drive data-driven improvements. Your expertise in SEO trends and algorithms will ensure that our content remains relevant and ranks high in search engine results. You'll create high-quality, SEO-optimized content for our website, blog, and social media platforms, conduct thorough keyword research, and write both short-form and long-form articles.

Job Responsbilities

• Able to develop and implement comprehensive digital marketing strategies to enhance brand visibility and attract potential customers.
• Has knowledge in setting up digital ads and able to monitor and analyse website traffic, user engagement metrics, and keyword performance to measure the effectiveness of content and make data-driven improvement.
• Optimize existing content to improve search engine rankings and user engagement, ensuring that the content is up to date, relevant and accurate.
• Stay up to date with the latest SEO trends, algorithms, and best practices to implement effective optimization strategies.
• Create high-quality, SEO-optimized content for our website, blog, social media platforms and other digital channels.
• Conduct thorough keyword research to identify relevant and high-ranking keywords and incorporate them strategically into content.
• Write a mix of short-form and long-form articles, covering various topics related to tourism in Singapore and Asia Conduct periodic content audits to identify gaps, areas for improvement and opportunities for new content creation.
• Collaborate with the marketing team to develop content strategies that align with our brand identity, marketing goals and SEO objectives.
• Collaborate with other team members, such as graphic designers, social media specialists, and marketing managers, to ensure content consistency and alignment across all channels.

Job Requirements

• Degree / Diploma in Marketing or related fields.
• Minimum 2-year experience in digital marketing and content writing for a marketing agency, advertising or tourism agency based in Singapore (or other foreign entities similar to that of Singapore market)
• Excellent command of written and spoken English
• Has experience (while not completely reliant) in using ChatGPT and other AI-generative tools to generate engaging and informative tourism articles, travel guides, blog posts and promotional materials

Interested applicants are invited to apply directly at the NUS Career Portal

Your application will be processed only if you apply via NUS Career Portal

We regret that only shortlisted candidates will be notified.

Job Description

A key member of the NUS College’s Communications team, the PR & Brand manager will play a pivotal role in elevating and driving the College’s brand mindshare and reputation. The role will be responsible for developing and executing effective PR and brand strategies that align with the company’s strategic vision and business objectives. By building strong relationships with media, influencers, and stakeholders, the PR and Brand Manager will drive positive awareness, manage public relations and contribute towards raising overall brand-building efforts for the College.

Brand Marketing & Management

• Develop and implement 360-degree brand communications & marketing strategies and campaigns, aligned with NUSC’s brand positioning (brand activation, partnerships, collaborations etc).
• Manage and enhance the brand guidelines catered to all touch points, ensuring synergies across multiple brand platforms and mediums.
• Ensure brand consistency and alignment across all NUSC channels, including website, social media, advertising and collaterals/materials.
• Manage NUSC corporate gift inventory, especially in curating gifts that align with the NUSC brand.
• Lead and oversee NUSC facility branding needs in collaboration with infrastructure office.

Public Relations Management

• Develop and pitch compelling press releases, media advisories and story angles to journalists, as well as craft speeches and executive communications for NUSC leadership.
• Manage media inquiries/briefings and coordinate interviews.
• Build and cultivate relationships with key media outlets, editors, correspondents, especially in the education sector.
• Monitor media coverage and track brand mentions.
• Proactively identify and address potential PR challenges or crises.

Measurement & Training

• Measure and report the effectiveness of PR and brand initiatives as well as identify trends, insights, and areas for optimisation.
• Manage brand research/sentiment surveys and audits.
• Conduct brand training workshops to impart NUSC brand guidelines and industry best practices.
• Work with other administrative teams in NUS College on cross-functional and shared duties.

Qualifications

• Bachelor's degree in Public Relations, Marketing, Communications or a related field.
• Minimum 5 years of relevant experience in PR & brand management, campaign management and agency management.
• Previous experience in collaborating with broad groups of internal and external stakeholders in large organisations.
• Demonstrated experience in managing complex projects/campaigns with sometimes challenging timelines.
• Excellent written and verbal communication skills.
• Strong project management, organisational and time management skills.
• Ability to work independently and as part of a team.
• Highly effective and strong creative and business judgment.
• Curiosity of mind and passion to build a career in the education industry.
• Experience in higher education sector is a plus.