Chapter Lead, Product Marketing (Home Buying)
Full-time
Others
Eveleigh, New South Wales
1 month ago
See yourself in our team The Chapter Lead, Product Marketing (Home Buying) (Executive Manager) role sits in the Consumer Marketing team, reporti.....
See yourself in our team
The Chapter Lead, Product Marketing (Home Buying) (Executive Manager) role sits in the Consumer Marketing team, reporting directly to the Centre of Excellence (CoE) Lead RBS Marketing and Chapter Area Lead Consumer Marketing. The team is fast paced with multiple internal and external stakeholders. The culture is built on energy, pace, curiosity, responsibility and commitment.
Do work that matters
Build and deliver the marketing strategy for the Home Buying business to deliver on business and customer goals, with a focus on customer acquisition, engagement and retention
Ensure customer insights are embedded into the plans through relevant and simple Customer Value Proposition, timely and compelling communications
Develop through-the-line marketing campaigns - including performance layer advertising leveraging AdTech investment
Think Group wide - identify and deliver against Multi-Brand opportunities
Build and maintain strong relationships with key senior internal and
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