Job Title: Advertising SpecialistLocation: Surry Hills, Sydney, AustraliaType: Full-TimeAbout Harvest BHarvest B is a protein solutions company delive.....
Job Title: Advertising Specialist
Location: Surry Hills, Sydney, Australia
Type: Full-Time
About Harvest B
Harvest B is a protein solutions company delivering sustainable, high-quality products. We are seeking an Advertising Specialist with experience in nutrition and food to create and manage advertising campaigns that highlight the nutritional and functional benefits of our products, amplify brand presence, and align with our mission.
Role Overview
As the Advertising Specialist, you will plan, execute, and optimise advertising campaigns across various channels. Collaborating with the Chief Commercial Officer and R&D team, you’ll use your knowledge of nutrition and food to craft compelling content that resonates with target audiences and supports business goals.
Key Responsibilities:
? Campaign Management: Develop and manage advertising campaigns across digital, social media, and traditional platforms, ensuring alignment with Harvest B’s brand and values.
? Content Development: Create advertising materials, including copy, graphics, and videos, that effectively communicate the nutritional and functional benefits of Harvest B’s products.
? Brand Support: Ensure all advertising campaigns align with Harvest B’s brand guidelines, emphasising sustainability, nutrition, and innovation.
? Media Planning & Buying: Identify and secure effective media channels, managing budgets to maximise reach and ROI.
? Performance Analysis: Track and analyse campaign performance, using data to refine strategies for better outcomes.
? Collaboration with R&D: Work closely with the R&D team to ensure advertising materials accurately reflect product attributes and nutritional benefits.
? Digital Presence: Develop campaigns that enhance Harvest B’s online presence, including the website, social media, and e-commerce platforms.
? Customer Value Propositions: Craft advertising that communicates Harvest B’s unique value propositions to key customer segments.
? Knowledge Sharing: Document campaign insights and best practices, contributing to internal knowledge management.
? Project Management: Manage advertising projects from inception to delivery, ensuring they meet deadlines and objectives.
Qualifications:
? Education: Bachelor’s degree in Advertising, Marketing, Nutrition, Food Science, or a related field.
? Experience: 1-3 years in advertising or marketing, ideally within the food or nutrition sectors.
? Skills:
? Strong expertise in managing advertising campaigns with a focus on food and nutrition messaging.
? Proficiency in creating engaging advertising materials across various formats.
? Analytical skills for interpreting data and optimising campaign performance.
? Knowledge of digital marketing platforms and tools.
? Excellent project management and organisational abilities.
? Strong communication skills, especially in conveying nutrition and product benefits.
Salary: $74,500
