REDCENTRIC
DIGITAL MARKETING MANAGER
DIVISION | MARKETING |
JOB LOCATION | HARROGATE |
REPORTS TO | MARKETING DIRECTOR |
ABOUT REDCENTRIC
Redcentric is a leading managed service provider with a rich end-to-end solution portfolio covering the spectrum of Connectivity, Cloud and Collaboration, designed and delivered by our own highly skilled teams from our privately owned, UK based multi-million pound infrastructure.
Redcentric has annualised revenues in excess of £100million, more than 500 highly skilled employees serving over 2000 customers across the UK.
With the IT landscape in constant evolution, Redcentric is built around today's modern IT challenges offering application, collaboration, infrastructure, network and IT security services. Learn more about what we do on our website www.redcentricplc.com
JOB DESCRIPTION
BACKGROUND TO THE ROLE:
Redcentric's digital presence is central to our GTM strategy. The web site is the launch point for campaigns, lead generation and content supporting all stage of the customer lifecycle, as well as the platform for engaging with investors and shareholders.
The Marketing function is beginning a stage of transition, with a new Marketing Director in place, this role will be central in helping shape and deliver the future strategy, recognising the essential role digital channels play to support across brand, lead generation and retention activities.
Working as part of a small but focussed team, whilst working closely with colleagues across the business, this role is an opportunity to bring in best practice across the full digital mix whilst directly contributing to the wider success and continued growth of Redcentric.
AIM OF THE ROLE:
The successful candidate will be responsible for development and delivery of the digital strategy, working closely with the Marketing Director to define digital channel's role in the wider marketing mix and ensure the right investment plan is in place to deliver against agreed outcomes and ROI targets.
The primary focus of the role is to ensure we have the right flow of website traffic, the right visibility and understanding of what is driving them to the website, and the right balance of content which moves prospects along the sales funnel and ultimately converts them to leads.
This will be a hands-on role, and there will be a need to support across multiple marketing disciplines with a definite focus on supporting the delivery of the content strategy directly in relation to SEM.
KEY RESPONSIBILITIES:
Duties will include, but are not restricted to the following -
PERSON SPECIFICATION
The ideal candidate will be a bright and enthusiastic individual with a passion for all things digital. They understand it's role in the wider marketing mix and bring ideas and creativity backed by an analytical view.
SKILLS AND EXPERIENCE:
PERSONAL:
HOURS OF WORK
The Company's standard working hours are Monday to Friday 9.00 until 5:30pm with one hour for lunch.