Total 4 job vacancies by Mediatropy Pte. Ltd.

Role Description

As a key member of the leadership team, the Media Director is a visionary leader who will drive the strategic direction of the business through team development and service innovation. You’re likely to have managed teams of various diversity and seniority, including remote teams. Your leadership mindset and hands-on knowledge of the latest digital media tools and trends, from programmatic to paid social and search, will allow you to create impactful media solutions for clients. You will leverage data-driven insights to craft innovative media strategies that meet the fast-paced needs of our clients. Your role is integral to ensuring that the media team delivers exceptional results while fostering a culture of continuous learning and innovation.

Key Responsibilities

1) Leadership and Vision

• Strategic Leadership: Set and execute the strategic vision for the media department, aligning it with the company’s overall objectives and mission.
• Team Leadership: Lead, mentor, and grow the media team, fostering a collaborative and inclusive environment that encourages innovation and excellence. This includes recruiting the right talent into the team, resource planning, training and skills development.
• Change Management: Drive change initiatives within the media department, ensuring smooth adoption of new processes, tools, and AI technologies as Mediatropy is on a path to completely transform into an AI-driven organization.

2) Team Management

• Talent Acquisition: Participate in the hiring process for new team members and subject matter experts, ensuring the team is equipped with diverse, top-tier talent.
• Development: Implement career progression plans and conduct regular reviews to retain top talent and ensure continuous professional development.
• Workload Management: Review and assess team workload through weekly WIP meetings, ensuring optimal resource allocation and productivity.
• Training: Coordinate and lead media training sessions in collaboration with internal and external stakeholders to keep the team at the forefront of industry trends

3) Business Development

• Client Acquisition: Collaborate with the Account Management team to qualify leads and identify business opportunities in new media, technologies, and verticals. You will be the first point of contact for all media related briefs and leads
• Client Relationship Management: Build and maintain strong relationships with clients, serving as the primary media contact for major accounts.
• Strategic Planning: Develop and present comprehensive media strategies that address client needs, target audiences, and business objectives in close collaboration with creative and technology departments.
• Thought leadership: You will participate in industry’s events as a thought leader from Mediatropy’s, pen blog articles for our website and proactively participate in award shows.

4) Media Strategic Planning and Partnership

• Campaign Strategy: Oversee the planning, execution, and optimization of digital media campaigns across various channels, ensuring alignment with client KPIs. You will lead the Associate Director and the Digital Media team in ensuring that the best strategy and optimisation processes are being implemented at all times.
• Innovation: Identify and implement cutting-edge media opportunities, including emerging platforms like TikTok, Podcasts, and Twitch. Develop new AI-driven media services.
• Partnerships: Negotiate and secure favorable terms with media platforms and third-party vendors, and explore out-of-the-box partnerships that drive value.
• Performance Monitoring: Regularly analyze campaign performance, providing insights and recommendations to clients and internal teams for continuous improvement.

5) Operational Excellence

• Process Optimization: Lead efforts to streamline media operations, enhancing efficiency and ensuring the highest standards of delivery.
• Risk Management: Develop risk management strategies to anticipate and mitigate potential challenges in media execution.
• Data Governance: Ensure the integrity and compliance of all media-related data, maintaining alignment with regulatory standards.

Qualifications

• Experience: Minimum of 7-10 years of experience in digital media planning, buying, and optimization, with a strong track record of managing multi-channel campaigns.
• Leadership: At least 3-5 years of experience in a leadership role, with proven ability to manage and inspire high-performing teams.
• Technical Expertise: Proficiency in ad servers, Google Analytics, and major ad platforms (Google Ads, Facebook Ads, etc.), with experience in SEM, Programmatic, Social, Display, Affiliate, and KOL channels.
• Analytical Skills: Strong analytical skills with a data-driven approach to decision-making and campaign optimization.
• Communication: Excellent communication and presentation skills, with the ability to articulate complex media strategies to both clients and internal teams.
• Innovation: A passion for strategic thinking and ideation, with a strong business acumen and a keen interest in the latest digital trends.
• Global Perspective: Experience managing media strategies across multiple regions or global markets is preferred.
• Negotiation Skills: Strong negotiation skills with experience securing advantageous terms with media platforms and vendors.

Benefits

• Career Growth: Opportunities to lead a dynamic team and expand your portfolio of work.
• Work-Life Balance: Flexible work schedule and remote work options.
• Innovative Environment: Work in a collaborative and innovative environment with a strong culture of work-life balance
• Leave Benefits: Generous annual leave days for employees, with additional days provided in markets with fewer public holidays.
• Healthcare and dental insurance for confirmed employees
• Other benefits include Classpass subsidies

About Mediatropy

Mediatropy is an independent, award-winning full-service Digital Agency with a diverse team of over 70 professionals spread across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong, and Shanghai. Our comprehensive suite of services includes Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM, and Social Media Marketing. We cater to a wide range of industries, specializing in sectors such as hospitality, F&B, education, and financial services. At Mediatropy, we are deeply committed to fostering a culture of creativity, work-life balance, continuous learning, and personal development.

Key Responsibilities

• Proactively plan and execute full funnel paid media campaigns with objectives that range from branding to driving user acquisition, retention, and conversion across regional markets
• Build media proposals and plans across media channels and campaign types to achieve various objectives
• Strong strategic and commercial acumen to explore media outside the usual performance marketing, such as influencer engagement, publishing, podcasts, and brand partnerships.
• Manage client communication on media-related activities
• Identify and optimize campaigns through various testing and ad formats (AB Testing)
• Report media performance to client and ensure KPIs are delivered and managed accordingly
• Keep up-to-date on best practices, media consumption behaviors and competitive landscape to understand where and how to best reach consumers
• Work cross-functionally across creative and content teams to maximize user experience for conversion and engagement

Preferred Skills & Experience:

• Minimum 4-6 years of hands-on experience planning and executing digital campaigns in an agency
• Demonstrated experience in activating paid media and optimizing conversion rate
• Channel exposure includes Google Ads, DV360, Facebook Ads, Programmatic, and other media platforms
• Proven record of optimizing digital media campaigns with analytics and data-driven insights
• Strong proficiency in Excel and excellent presentation skills to build actionable insights
• Strong self-organization ability.
• Great communication and client management skills to understand client’s requests and briefs
• Project management skills inclusive of the ability to prioritize

Benefits:

• Career opportunities to lead a team and expand portfolio of work
• Opportunity to work on internal apps and SaaS platforms
• Flexible work schedule and remote work options
• Collaborative and innovative work environment
• Strong culture of work life balance
• Generous annual leave days for employees in markets with fewer public holidays
• ClassPass benefits

About the Mediatropy

Mediatropy is an independent award-winning full service Digital Agency with over 70 people across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong and Shanghai. We provide full marketing service (Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM and Social) to a diverse clientele, specialising in anything from hospitality, F&B, education to financial services. We are passionate about cultures, work life balance, craft elevation and a strong dose of personal development.

Job Description

As the Data & Analytics Senior Manager, you will be responsible for harnessing the power of data to drive business growth and enhance our digital marketing strategies. You will lead a team of data analysts and work closely with our clients to implement data-driven decisions. Your primary focus will be on digital marketing data, media performance data, analytics visualization, GA4 implementation, cross-platform tracking, and customer data segmentation. Additionally, experience in the following areas is highly valued:

Key Responsibilities

Digital Marketing Data Analysis:

• Analyze digital marketing data to identify trends, opportunities, and areas for improvement.
• Utilize AI to organize and analyze data, extracting actionable insights.

Media Performance Data Management:

• Manage and analyze media performance data from various platforms such as Google Ads, Facebook Ads, and other advertising channels.
• Optimize campaigns based on data insights to improve ROI.

Analytics Visualization & Analysis

• Create and maintain visually engaging reports and dashboards to present data insights effectively.
• Utilize tools such as Looker Studio and Microsoft Power BI to enhance data visualization capabilities
• Generate written insights and analyses that are meaningful to data owners and stakeholders.

GA4 Implementation:

• Lead the implementation and configuration of Google Analytics 4 (GA4) for clients' websites.
• Lead the audit and analysis of tracking effectiveness.
• Ensure GA4 tracking is accurate and aligns with clients' business goals.

Cross-Platform Tracking and Optimization:

• Implement and manage cross-platform tracking solutions to provide a holistic view of customer interactions.
• Ability to make strategic recommendations based on cross-platform data analysis to optimize campaigns

Customer Data Segmentation:

• Segment customer data from CDPS to create personalized marketing strategies.
• Integrate data from Customer Data Platforms with other marketing platforms.

AI-Powered Data Organization:

• Leverage AI to efficiently organize and analyze data for more meaningful insights.
• Stay updated with the latest advancements in AI and data analysis techniques.

Social Listening and Social Media Platforms Integration:

• Utilize social listening tools to monitor and analyze conversations and trends on social media platforms.
• Integrate data from various social media platforms into analytics efforts.

Lead conversations with clients

• Strong verbal and written communication skills in English language
• Ability to write and present persuasively

Qualifications:

In addition to the qualifications mentioned earlier, the ideal candidate will have:

• Some experience or motivation in harnessing AI tools to organize and analyze data effectively.
• Proficiency with Looker Studio, Google Data Studio and/or Microsoft Power BI for advanced data visualization.
• Familiarity with social listening tools and the ability to integrate data from multiple social media platforms.
• Knowledge of Customer Data Platforms (CDPs) and their integration into marketing strategies.
• Experience with tracking implementation on various marketing platforms including but not limited to email automation, social media platforms, Google and Meta Platforms, Tik Tok, mobile apps downloads and broad world wide web analytics.
• A strong passion for staying updated with emerging technologies in the data and analytics field.

How to Apply

If you meet the qualifications listed above and have experience in AI-driven data analysis, Looker Studio, Microsoft Power BI, social listening tools, social media platform integration, and customer data platforms, we encourage you to apply for this position.

Please submit your resume, a cover letter, and any relevant work samples to recruitment@mediatropy.com

About Mediatropy

Mediatropy is an independent award-winning full service Digital Agency with over 70 people across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong and Shanghai. We provide full marketing service (Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM and Social) to a diversified clientele, specialising in anything from hospitality, F&B, education to financial services. We are passionate about culture, work life balance, craft elevation and a strong dose of personal development.

Job Description

We are seeking a talented and enthusiastic Account Executive to join our team. As an Account Executive, you will play a crucial role in supporting our clients' success by managing client relationships, providing project management support for website development and EDM campaigns, assisting in market research, campaign management, content production, budgeting, timeline management, scoping of projects, and client relationship management.

Responsibilities:

1. Client Management Support:

• Shadow an Account Manager or Director to gain experience in managing client relationships.
• Learn and eventually lead conversations with clients to deliver on briefs and campaigns.
• Assist in liaising with clients on WIPs, meetings, reporting, requirements gathering and general client relationship management.

2. Project Management Support for Website Development:

• Collaborate with internal teams and clients to define project scopes and objectives.
• Develop project plans, budgets, and timelines for website development projects.
• Coordinate resources, track progress, and ensure projects are delivered on time and within budget.
• Communicate project updates and milestones to clients and internal stakeholders.

3. Project Management Support for EDM Campaigns:

• Assist in the planning and execution of EDM campaigns.
• Coordinate with creative and tech teams to ensure timely delivery of email campaigns.
• Monitor campaign performance and provide insights for optimization.
• Create reports and summaries for clients on EDM campaign results.

4. Budgeting:

• Collaborate with clients to establish project budgets and cost estimates.
• Manage project budgets and expenses, ensuring adherence to financial guidelines.
• Provide regular budget reports and updates to clients and internal teams.

5. Timeline Management:

• Develop and maintain project timelines for all assigned campaigns and projects.
• Ensure that projects stay on schedule and meet client deadlines.
• Proactively identify and address potential delays or issues in project timelines.

6. Scoping of Projects:

• Work with clients to define project scopes and objectives.
• Clearly outline project deliverables, goals, and success criteria.
• Collaborate with internal teams to ensure that project scopes are feasible and align with client expectations.
• You will shadow and AM/Director at the start to learn the process before doing it independently.

7. Market & Consumer Research:

• Collaborate with senior leads to develop consumer and brand research.
• Assist in the creation of creative ideas, messaging strategies, campaign planning, and user journey mapping.

8. Campaign Management and Strategy Support:

• Work closely with the Account Manager/Director to oversee campaign life-cycles
• Contribute to media plan/editorial approach development for clients.
• Plan, monitor, and assist in implementing multi-platform campaigns.
• Generate regular weekly/monthly reports for clients.
• Maintain communication with media, tech, creative, and senior leads regarding client briefs and updates.

9. Content & Creative Production Support:

• Actively participate in content strategy and art direction brainstorming sessions.
• Collaborate with internal and external stakeholders to execute content and creative strategies.
• Create and validate content calendars, mockups, and final creatives with clients.
• Produce regular (weekly, monthly, or quarterly) and ad-hoc reports for clients and internal stakeholders.
• Coordinate with suppliers, organise meetings, and ensure project components are delivered on time and within budget.

Qualifications:

• Bachelor's degree in marketing, advertising, communications, or a related field.
• Strong interpersonal and communication skills.
• Exceptional organisational and project management abilities.
• Proficiency in Microsoft Office Suite and marketing software/tools.
• Ability to work collaboratively in a fast-paced team environment.
• A passion for digital advertising and a desire to stay updated on industry trends.

Benefits:

• Flexible work schedule and remote work options
• Opportunity to expand your portfolio of, experiment with ideas and flex your creative talent
• Collaborative and innovative work environment
• Strong culture of work life balance

If you're a highly motivated individual who is eager to contribute to the success of our clients and our agency, we encourage you to apply. Join our team and be part of a creative and dynamic environment where your skills and ideas can make a real impact.