Total 2 job vacancies by Kendo Brands Singapore Pte. Ltd.

Role Summary

The Brand and Marketing Manager role oversees the implementation of sales and marketing strategies within the SEA region for a portfolio of Kendo brands. The Brand and Marketing Manager will be directly responsible for delivering on the KPI targets including Retail Sales, Wholesales & budget objectives for Fenty Beauty. This is a 360 degree role, owning all brand management and marketing functions for their brands.

Role Description

Brand Management

• Work in partnership with Planning Team to set, review and analyse retail/wholesale targets on a weekly basis
• Partner with the Global Brand Management and Marketing teams to set yearly brand and marketing strategies for all brands ensuring alignment with all key stakeholders
• Collaborate with retail partners on joint business planning, lead brand strategy meetings and lead negotiations to secure the best support within Sephora
• Collaborate closely with Retail & Education Team to ensure brand message is cascaded via BAs to consumers
• Work closely with global brand partners and champion the needs for the region

Planning

• Partner with the Planning Manager to ensure product forecasts, inventory and obsolescence plans are all aligned to the brand strategies
• Lead the planning and forecasting of new product launches and negotiate placement of new product pipeline with retail partners
• Partner with the Planning Manager and Retail Manager to ensure healthy stock levels are maintained at all times, especially on key bets and top SKUs

Marketing

• Plan and execute marketing plans for newness and core in region, in accordance to brand guidelines
• Monitor the effectiveness of marketing activities and refine concepts and strategies into innovating marketing activities that address business objectives
• Have a social and digital first mindset expertly developing innovative digital and social components into the core brand marketing strategies and partnering with Sephora to ensure integration of brand campaign assets into their digital media and social animation plans
• Partner with Sephora CRM team to implement a communication schedule leveraging Sephora loyalty programs and identify new opportunities to reach new and engage customers in the brand
• Partner with the PR and Social Media Manager to ensure that all PR and social media strategies align with overall brand objectives
• Manage marketing budgets to ensure ROI targets are achieved for brand
• Define pricing strategy for new launches

Visual Merchandising

• Responsible for overall in-store merchandising and gondola updates, ensuring it meets brand guidelines and is updated seasonally to reflect new launches and discontinuations

General

• Prepare monthly and post-launch reports, providing feedback and recommendations to Global teams
• Influence the overall Kendo SEA culture by proactively engaging with all members of the team and helping to foster a culture of collaboration, entrepreneurship and creativity
• Implement processes and procedures to improve effectiveness and efficiency for the brand and marketing function

Role Requirement

• 6 to 8 years’ of relevant experience in a Brand or Marketing role, preferably from Beauty industry
• Strategic thinker and brand builder
• Team player that inspires others and collaborates cross functionally
• The ability to work in a fast-paced environment and juggle multiple priorities
• Strong organizational, keen attention to detail, follow-up skills
• Strong business acumen and analytical skills, results-oriented
• Good interpersonal skills high level of integrity
• Can do attitude, flexible with an ability to work with a level of ambiguity
• Ability to deploy ideas effectively and present to Senior Management

Role Responsibilities

Education Programming & Reporting

• Develop yearly education calendar of training programs and deliver training that are results-driven, provide engaging brand experiences and provide data-rich, measurable impact.
• Collaborate with Global Education and Content team to create/adapt customer facing education content for dotcom platforms and measure success through sales and reviews.
• Work with Global best practices and Regional needs to create a Kendo Brands Virtual Sales Team in SEA + Korea
• Collaborate with Marketing on video production for social assets and using regional influencer content for Education.
• Adapt Global Education Programs, ensuring that market-specific and cultural needs are met. Identify region specific education opportunities that Kendo Brands can drive through training.
• Partner with Global Education team to customize training videos, education tools and training programs for retailers across markets. Represent as a Brand Ambassador and deliver Classroom Training and Webinar Presentations with high energy, clear brand messaging and professionalism.
• Prepare Education activities and recap report by Brand monthly to be shared with stakeholders.
• Recruit and train suitable candidates for Sales and Education positions based on business needs. On-board, coach and develop Field Education Team.

E-Learning and Webinars

• Collaborate with Global Education and Content team to create/ adapt e-learning modules to strengthen selling behaviors in the region.
• Familiarize with functionalities of relevant e-learning platform, like Elucidat, to keep up to date e-learning modules on Brand Story, Core and Newness products.
• Ensure programs and formats are results-driven, disruptive, fun and user-friendly; create methodology to measure the impact of the programs through engagement / sales results.
• Host live streaming webinars for all new opportunities with Sephora – create engaging presentations, Demonstrations, Retention Games and Teach it Back content.
• Collaborate with Global Education and Content team with clear content brief on Expert host needs. Ensure guest education hosts are providing inspiring story telling, credible information and meet the market needs.

Brand and Marketing collaboration

• Participate in launch planning by sharing education plans to enable 360 partnerships for product launches.
• Support live streaming webinars for Regional Marketing and PR, and content creating for partner social channels.
• Collaborate with Brand and Marketing teams to gain online customer education needs (dotcom platforms) and create content brief.
• Collaborate with Brand and Marketing teams for brand activations across all relevant channels by aligning education activities.
• Share consumer and competitor insights gathered from floor and partner meetings in cross functional meetings, enabling informed business decisions.
• Partner with Marketing and PR for localized and influencer content that can be used for education and creates consistent brand messaging.

Retailer Partnership

• Share out brand strategy and goals on a quarterly basis to gain support of Sephora stakeholders. Maintain strong partnerships with Sephora Regional and Local Market Education Teams to ensure roll out of education activities is effective and well supported.
• Shape the education strategy for the region by working closely with Sephora Education to determine the local market needs and initiatives that will drive client acquisition, conversion, and client loyalty across omni channel.
• Drive meeting agenda with Store Leadership teams, developing and executing education plans that drive growth in core SKUs and newness, secure maximum exposure and specialized training opportunities.

Role Requirement

• Bachelor’s degree and 5+ years of relevant experience in a similar capacity, preferably from beauty.
• Proven ability to deliver multiple projects simultaneously, set priorities and meet competing deadlines.
• Excellent project management skills, including proven ability to manage projects and partner with various levels in the organization.
• Strong leadership skills with ability to inspire the team towards shared goals while emulating a teamwork spirit.
• High-level attention to detail and accuracy in execution of work and tasks.
• Exceptional interpersonal, verbal, written and communication skills.