Total 8 job vacancies by Heineken Asia Pacific Pte. Ltd.

Role and Responsibilities:

• Lead and develop best in class marketing strategies and communication assets for Tiger that leverage growth on brand power in game changer and strategic countries.
• Lead key agencies elevating Tiger’s brand creativity for more impact.
• Leading the strategy and creation of the Tiger Integrated ATL communication for Tiger Global campaign, platforms & communication initiatives
• Champion and lead the development, creation and execution of Tiger’s digital & mobile strategy including all digital communications including social media.
• Support Tiger ® markets in growing the brand disproportionately by providing Brand Communication support for global campaign, platforms, initiatives as well as local Top spins based on global priorities and brand strategy

Key Experiences:

• Ability to manage challenging agency partners to develop world-class communication in line with brand strategy.
• Able to drive 3rd parties & multiple agencies to deliver what is needed
• Experience interacting with and presenting to senior executives from different cultures around the world
• Flexible in understanding different cultures and quick in adapt to different business situation.
• Leadership skills, able to lead the integrated project team working on global innovation projects

Job Purpose:

To empower and enable sales organization – sales force effectiveness, based on the sales transformation strategy (Route-to-Consumer, Revenue Management Growth, Trade Marketing) develop and deploy the salescapabilities and trade marketing agenda for OPCOs.

Roles & Responsibilities:

A. Develop and embed a tailored capability plan for the region, including a roadmap for building individual and OpCo capability. Ensure alignment to the Global RTC/RMG/e-business priorities, as much as to the Regional commercial agenda.

B. Salesforce effectiveness

• Define Sales reps (HNK and Distributor) roles based on digital enablement to drive effectiveness and efficiency.
• Deploy sales competency framework and assessment for gap –analysis and capability plan and roadmap for OPCOS.
• Define and roll out the change management approach (together with RTC, eBusiness and RMG)

C. Develop and maintain the foundational sales capabilities content to drive excellent execution in OPCOs.

D. Enable and lead Global & Regional engagement.

• Develop content and support Regional Forums, Commerce Week, Sales Director Forum, APAC Sales Resourcing committee
• Communities of Practice - partnering with Global and OpCo’s to create communities of practice to share best practices, provide tools, resources and training to enable ongoing capability building and business-driven initiatives.

E. Commercial Planning

• Lead and coordinate the commercial planning process (ICP) for the region

Experience & Profile:

• Education: University level
• Work experience: 8-10 years, with international experience.
• Required work experience in field of expertise: Sales/commercial Senior Management, category and trade marketing
• Other fields of expertise: experience in RTM, salesforce management, key account management, customer centricity, digital transformation
• Communication skills: Manages relationships with wide range of stakeholders (Regional Sales and Marketing Director, OpCo GMs, Sales and Marketing Directors etc). Powerful communicator and influencer, able to adapt to changing environment and local needs.
• Functional skills: experience with Digital tools, (e.g. SFA, eB2B)

Role & Responsibilities:

• Be instrumental to the growth of Tiger brand by leading the innovation roadmap, brand design, Experiential design and Global partnerships for the Tiger Brand working closely with Opco Tiger Brand Teams and Global partners in the innovation, design and sponsorship/partnership teams.​
• Develop relevant and effective (global/local) Tiger® Global innovation projects partnering Opco’s to build and execute strong Tiger innovation roadmaps, delivering sustainable market share, penetration, profit and brand equity growth.​
• Develop relevant and effective (global/local) Tiger® Global Partnerships to build strong Tiger Experiential platforms that bring to life the Tiger Brand that can be partnered with OpCo’s to drive the Tiger brand in key markets.​
• Lead the Tiger Brand Design roadmap ensuring MWB 2 – Build Iconic Identity is well planned. Sign off and approve all Local market promotional designs. ​
• Lead the design agencies for Tiger and ensure Tiger Brand Book is implemented in all OpCo’s. ​

Key Experience:

• Strong innovation and insights experience, looking externally outside and applying external business insights to challenge and improving the way we do things​
• Experience interacting with and presenting to senior executives from different cultures around the world ​
• Flexible in understanding different cultures and quick in adapt to different business situation.​
• Leadership skills, able to lead the integrated project team working on global innovation projects​

The Project Manager within the Export Team serves as a pivotal link between our sourcing brewery and the import market (internal client or JV Partner) or distributor.

The primary objective is to optimize the export process and oversee the demand planning process for export markets, ensuring seamless coordination between market demands and supply commitments from various sourcing breweries.

The Project Manager is instrumental in optimizing the entire export process, from demand planning to supply commitments, and fostering a customer-centric culture. By aligning market demands with sourcing capabilities, the Project Manager plays a crucial role in ensuring optimal capacity planning, high case fill rates, and customer satisfaction.

Job Description

Case Management and Export Process Optimization:

• Act as a dedicated case manager for the export process from APBS and other sourcing breweries, overseeing and optimizing all aspects to ensure efficiency

Liaison Between APBS, Sourcing Breweries, Import Market/Distributor, and Sourcing Entity:

• Foster effective communication and collaboration on sourcing matters between APBS, other sourcing breweries, the import market or distributor
• Serve as the primary point of contact, addressing inquiries, resolving issues, and facilitating smooth information exchange.

Demand Planning & Statistical Forecast:

• Application of demand planning tools and data (e.g. statistical forecasting techniques and models, sales data and trends, stocks levels) to generate demand plans to the agreed level of detail in a timely manner to facilitate supply and production planning for domestic and export orders
• Meet all sales forecast requirements and ensure achievement of sales volume committed by Commerce Team
• Work closely with Sales and Marketing on product allocation and prioritization in case of product shortage
• Monitor and control stock levels including imported beers to prevent out of stock situation
• Manage slow moving and obsolete stocks including write-offs and recharge where appropriate, to internal departments or export customers accordingly
• Master data creation and maintenance of finished goods including imported beers in Mendix/ BASE JDE
• Monitor and maintain demand/ sales forecast

Supply Commitments and Capacity Planning:

• Translate demand plans into supply commitments with different sourcing breweries, with a focus on APBS, strategically during market onboarding or annual strategic processes and ongoing operationally.
• Work closely with sourcing breweries, with a focus on APBS, to ensure optimal capacity planning and evaluate case fill rates.

Customer-Centric Mindset and NPS Management:

• Adopt a customer-centric mindset and implement Net Promoter Score (NPS) methodology in managing relationships with distributors and internal clients.
• Address issues derived from inner and outer loops of NPS, striving to enhance customer satisfaction and loyalty.

Continuous Improvement and Pain Point Resolution:

• Identify pain points related to suboptimal processes in the export chain and develop innovative solutions.
• Ensure swift implementation of solutions to enhance overall operational efficiency.

Scenario Analysis & Project Management:

• Work on and manage ad hoc Planning projects including, but not limited to Demand Segmentation, SKU Rationalisation, Brewery Capacity Model (BCM), Anaplan (Requirements & Conditions), Transfer Pricing Review, preparation of business cases

Management Information & Monitoring Forecast Performance:

• Assist, initiate and support Planning communication throughout whole organization
• Assist in monitoring supply chain KPIs and prepare performance reports for management review
• Actively standardize, simplify and harmonize processes and seek alignment across different stakeholders

TPM & Continuous Improvement:

• Participate in and champion TPM Plan Pillar
• Analyze demand planning and performance data to provide management with inputs on opportunities for further improvements, aiming to reduce/ optimize costs and improve process performance
• Contribute to achievement of performance indicators, and advice and / or initiate action towards improvement

Requirements

• 4 - 5 years of relevant experience in demand planning, preferably in FMCG industry
• Supervisory experience preferred but not a pre-requisite
• Exposure to financial data analysis/ quantitative techniques
• Experience in project management preferred
• Diploma/Degree in Supply Chain Management, Economics, Finance or Business Administration
• Competent computer proficiency (Microsoft Office)
• Experience in statistical forecasting and understanding of financial and operational impacts of forecasting

We have an exciting audit plan where we aim to provide assurance on topics that go beyond “regular” process audits. You’ll be working on topics that are at the heart of executive decision making for multinationals today, be it Sustainability, Culture or large transformational programmes - just to name a few. You will work closely with the Global Audit Leadership Team to co-create an approach on more complex topics, leveraging on your skills and expertise.

Beyond identifying key risks and providing improvement recommendations, you'll lead a team of usually 1-3 auditors comprised of consultants, accountants, data analysts, process experts and others. You will coordinate the day-to-day management of your engagements and provide guidance to your team while taking some of the work upon yourself.

You’ll thrive in this position if you…

• Want to build on your 8+ years FMCG and manufacturing industry experience; be it blue-chip, or industry, with a proven record of high performance; Have solid Internal Audit Management and Commercial business experience.
• Combine your strong strategic & analytical abilities with a passion for innovation and shaping new approaches to risks.
• Have exceptional social skills and can connect with business stakeholders at all levels – with a balanced sense of professional scepticism and clear business understanding.
• Are able to navigate through ambiguity in a fast-paced environment and accept ownership & accountability to deliver on your commitments.

You’ll enjoy working here because…

When you join HEINEKEN as Global Manager Audit, you will be part of a leading-edge audit function recognized in the industry for its innovative approach to complex topics. You’ll work along a diverse team of 50 professionals, bringing different perspectives on our journey to remain best in class.

You may be a good fit if you…

• Have a Bachelor or Masters degree in a related field.
• Have a CIA certification or other auditing related certification/ qualification.
• Communicate fluently in English (to liaise with global and regional counterparts). One additional language (APAC region relevant) would be advantageous but not mandatory.
• Are proficient in MS Office suite.
• Are enthusiastic to get deeply involved in emerging initiatives like (advanced) data analytics, process mining, impact from culture and behaviour.
• Have knowledge about information systems, SAP Analytics Cloud, PowerBI, as well as hands-on experience with process mining.
• Are open to travel up to 30% of your time across APAC locations and all over the globe

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders.

Responsibilities:

• Scope: Ensure the operational execution of the global sourcing strategies for all categories within the APAC region in line with all business & sustainability requirements. Dotted line management of the 10 OpCo’s
• Nature of work: Lead, manage & develop the OpCo resources to facilitate the delivery of the global category strategies, operational & financial performance (cost & cash) as well as all supplier and stakeholder relationships for all goods & services sourced within this category.
• Budget: Manages an annual global category spend within the listed OpCo’s in the Region, supports the local sourcing activities.
• Strategic category management: Support the delivery of the overall global procurement strategy, through the implementation and operational contract management of the long term global category strategies, managed using the expertise of the virtual regional hub.
• People Development: Support the functional people agenda and ensure that there is a continued talent pipeline and clear succession planning to facilitate the long term success of the OpCo’s.
• Stakeholder Management: Develop and maintain relationships with key internal stakeholders in the OpCo, Regional and Global functions, to facilitate a strong working relationship which underpins the smooth delivery of any change management projects required.
• Functional leadership: As a key member of the virtual Trans-Indian Hub, provide leadership beyond the procurement discipline in order to set an example within the Procurement community.

Experience & Profile:

• Education: University Masters Degree in a business, financial, commercial, economic or technical discipline
• Work experience: At least 7 years.
• Required work experience in field of expertise: Experience in technical, commercial, financial or supply chain roles in a complex environment
• Other fields of expertise: Demonstrated team leadership & change management expertise in a multi-cultural environment
• Functional skills: experience with IT systems, Microsoft Office, knowledge of industry trends
• Languages: Fluent English required (to liaise with global & regional teams)

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders.

Responsibilities

• Drive and Deliver Brand Transformation of Local Jewels for APAC OPCOs – Iconic brands like Kingfisher, Bintang etc.
• Partner and set up external agency network for success with our creative, packaging agencies
• Translate consumer work into clear brand in a bottle, brand strategy, communication and activation blueprint, and co- lead creative translations
• Assess OPCO and Region needs to develop a fit for purpose capability plan
• Co- create, launch and embed the capability programs in the region
• Contribute to the global brand transformation agenda

Experience

• More than 12 to 15 years of experience in building, transforming brands
• Worked across countries in country, region or global roles
• Right and Left brained – able to marry art and science
• Driven to deliver with excellence and solve problems in ambiguous situations
• Nurturing mindset that is collaborative and focused on growth

Job Purpose

Be instrumental to growth of the Heineken brand in the APAC region by being a business partner for your assigned OpCo’s – responsible for sign-off and monitoring BPT – Brand plans, embedding strategy and corrective actions for the Heineken brand in the OpCo portfolio.

Manage the projects of turning Global Heineken® Brand Strategy, combined with Global and regional sales strategy into winning OpCo strategy that drives Global Heineken® Platforms, Integrated Commercial Campaigns, Winning through Occasions and MWB 6-9 excellent execution.

Develop relevant and effective (regional/local) Heineken® BTL activations, as integral part of the Global Platforms delivering sustainable market share, penetration, profit and brand equity growth

Key Responsibilities:

Generate Insights

Generating consumer, shopper, customer and channel insights as input for the agency briefs, to be used in the development of Global Heineken® Development in the APAC OpCo’s, Platform strategies and activations

Brand Planning responsibility

For your assigned key markets, shape and support the development of the brand plans with the OpCo (Marketing Director, Sales- & TM directors and Marketing Managers). Conduct monthly and quarterly updates and embed corrective actions in agreement with the OpCo to support the Heineken brand development in these OpCo’s in line with the Global and Regional Heineken ambition.

Performance tracking & updating

Consolidate performance measures related to the key activities/platforms into key learnings and recommendations, present these to the wider brand and TM team and ensure they are incorporated for future plans.

Share the performance of the Heineken brand in the OpCo’s assigned to you with the relevant regional president and Heineken Commercial development director.

Share best practices with OpCo’s and leverage your network to accelerate implementation of opportunities.

Development of the BTL parts of Heineken® global platforms and approval of local top spin plans

Leading the development of globally relevant Heineken® BTL activation strategies based on defined Jobs to be done; in cooperation with lead regions/markets

• Create brief and direct BTL agency to develop BTL part of the platform/integrated campaign in line with Big idea
• Prepare & approve a Platform Playbook for implementation by the markets
• Approve market local top spins and BTL plans
• Oversee campaign implementation process with markets

Key Global Platforms project management

• Support and shape: Conduct relevant trainings & workshops to Trade Marketing and Marketing teams in the OpCo’s, where necessary with support from Global and Regional TM and sales teams, to improve their ability to win (Winning through occasions, trade marketing workshop, etc).
• Delegated from the Global Heineken® MT a responsibility of Global Platform project management: coordinating and aligning among the various disciplines of Global Heineken® Team (Design, Communication, Activation, Innovation, PR) with the aim to deliver fully integrated Heineken® campaigns.
• Coordinate preparation of webinars to present developed Campaigns to the OpCos:Marketing Managers, Brand Managers and Trade Marketing Managers
• Oversee successful roll out of the platform activations in the markets

Global Heineken® Promo; On & Off -Trade strategy

• Develop global Heineken® Promotional Strategy across platforms in cooperation with Sales & TM, in line with latest Revenue Management & BWP next knowledge.
• Update global Heineken® On-Trade and Off-Trade strategy and playbooks as and when needed

Manage internal Marketing tools

• Develop and control internal Marketing & Trade Marketing Tools that ensure implementation of Global marketing campaigns
• Work with and enhance Heineken® Brand Portal as the main hub for all Heineken® Global commercial materials
• Work with & enhance Asset Factory as the global platform for approval, adaptation & production of Heineken® visuals, POSM and packaging

Key brand contact

Be a business partner for your assigned APAC OpCo’s – responsible for sign-off and monitoring of brand plans in the Brand Planning tool – Connect with relevant stakeholders, also during AP and SP, embedding strategy and corrective actions for the Heineken brand in the OpCo portfolio.

Build a strong relationship with your key OpCos and the relevant internal stakeholders in APAC and Global.

Budget responsibilities

• Manage part of budget (owned and shared) allocated to your key responsibilities / assigned platforms
• Influence delivery of maximum Heineken® revenue according to the relevant Company objectives through the respective platforms

Position Profile

Qualification: University Master Degree level

Experience / Skills Required:

• 8-10 years managerial experience
• Experience in Marketing / Brand Management ; Sales/Trade Marketing
• Experience in other FMCG companies is a plus

Language/s: Fluency in English

Functional Competencies: Consumer & Shopper Insights, Customer understanding, Channel Strategy, P&L and Revenue management, Channel Activation, Brand development, POS execution standards, Merchandising standards, Winning through Occasions,