7days Labs, a renowned prize competition site, is seeking a skilled and strategic Content Marketing Manager to join our team at Ausso in Melbourne. With a focus on creating and executing impactful content strategies, 7days Labs aims to engage our audience and continually grow our brand presence.
As the Content Marketing Manager, you will be responsible for developing and managing our content initiatives across various channels, including our website, blog, social media platforms, email marketing, and more. You will collaborate with cross-functional teams to drive brand awareness, generate leads, and nurture customer loyalty.
Key responsibilities will include crafting compelling and audience-focused content, managing content calendars, conducting keyword research, analyzing data to inform content decisions, and optimizing content for SEO. You will also oversee the creation and distribution of engaging multimedia content, such as videos, infographics, and podcasts, to enhance brand storytelling and drive engagement.
If you are a strategic and creative marketer with a passion for crafting impactful content, we invite you to join our team and help shape the content marketing strategy of Ausso.
Responsibilities
- Develop and implement a comprehensive content marketing strategy to drive brand awareness and engagement
- Create and manage an editorial calendar to ensure consistent and timely content delivery across multiple platforms
- Produce high-quality and engaging content, including articles, blog posts, social media content, emails, and more
- Conduct thorough keyword research and optimize content for SEO to improve organic search rankings
- Collaborate with designers, videographers, and other creative team members to produce compelling multimedia content
- Analyze content performance using data and metrics to inform content strategy and make data-driven decisions
- Stay up-to-date with industry trends and best practices in content marketing to continuously improve our approach
- Manage relationships with external content contributors and influencers to enhance our content offerings
- Bachelor's degree in marketing, communications, or a related field or relevant industry experience
- Proven experience in content marketing, preferably in a B2C or e-commerce setting
- Strong understanding of content strategy, SEO, and social media platforms
- Excellent written and verbal communication skills
- Proficiency in content management systems and marketing automation tools
- Experience with multimedia content creation, such as video editing and graphic design, is a plus
- Analytical mindset with the ability to derive insights from data and track content performance
- Strong project management skills and ability to collaborate effectively with cross-functional teams
- Ability to think creatively and strategically to solve content marketing challenges
