Career Category
Marketing
Job Description
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.
Marketing Senior Manager, Media – Inflammation (U.S. Remote)
Live
What you will do
Let’s do this. Let’s change the world. In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships, critical to commercial success of Otezla. The media lead will supervise consumer (DTC) and professionally targeted (HCP) media investments. Critical to the role will be developing and evangelizing an in-depth understanding of the core targets, and extensive knowledge of the DTC and HCP media landscapes, both traditional and emerging.
The Senior Manager of Media will partner heavily with internal and external cross-functional partners, lead and manage our media agencies. Note this position can sit remotely from anywhere in the US.
Responsibilities include:
- Support the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets.
- Lead strategic upfront and video planning along with execution and optimizations across all TV/video channels and platforms.
- Develop media briefs in partnership with brand teams.
- Handle all elements of brand media plans, including leading the agency to develop a plan that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget.
- Lead strategic development and realization of media partnerships, improving return on investment, value and performance.
- Uncover and validate insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands.
- Leadership of media agencies to hold them accountable to the highest standards of performance.
- In partnership with CD&A, develop and track metrics for media mix and media effectiveness, while linking to the broader success metrics of the brand
- Be the brand liaison and key support to corporate advocacy
- Implement test and learns to support marketing innovation in media.
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The media driven professional we seek is a candidate with these qualifications.
Basic Qualifications:
Doctorate degree and 2 years of marketing/media experience
Or
Master’s degree and 4 years of marketing/media experience
Or
Bachelor’s degree and 6 years of marketing/media experience
Or
Associate’s degree and 10 years of marketing/media experience
Or
High school diploma / GED and 12 years of marketing/media experience
Preferred Qualifications:
- Deep DTC and HCP media/marketing experience
- Technical competencies: Media targeting and segmentation, Multi-channel media plan development, media measurement and optimization, agency leadership.
- Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels.
- Experience crafting and driving HCP-targeted media efforts, including NPP activation of target lists and omnichannel integration
- Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.
- Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
- Strong communication efficiency: The ability to optimally empower, connect, and influence senior management and marketing organizations
- Ability to translate and communicate sophisticated information/strategies into simple and impactful carry out of plans
- Experience working with/within media agencies
- Pharmaceutical marketing experience considered a plus
Thrive
What you can expect of us
In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
- Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans and bi-annual company-wide shutdowns
- Flexible work models, including remote work arrangements, where possible
Apply now
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
careers.amgen.com
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Salary Range
147,715.00 USD - 180,272.00 USD