At AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over seven million GCSEs and A-levels each year and it’s our people who make this happen.
Marketing Manager
6 month Fixed Term Contract
Guildford: £47,000 - £54,000 per annum
Hybrid working
Passionate people manager who can bring out the most in your team?
Want to put your exceptional creative thinking to good use?
Excited at the thought of leading high impact, strategic campaigns?
You’re an established and experienced Marketing Manager looking for your next project – and it needs to have real social purpose and heart. Your deep understanding of campaign management means that leading on a high profile, high impact acquisition focused campaign in the education sector excites you.
Utilising your extensive marketing knowledge you’ll guide and manage a team of three, getting the best out of each individual and encouraging their development. Together, you’ll plan, create and deliver the campaign through a wide range of channels; continually measuring and optimising performance and presenting to senior stakeholders on a regular basis.
You won’t be alone in this journey. Working in a matrixed organisation, you’ll be supported by the wider marketing team and subject matter experts.
Collaboration with key stakeholders will be vital to your success, as well as being able to learn and understand product knowledge quickly.
AQA are on an ambitious journey and as a Marketing Manager you’ll be crucial to the organisation continuing to deliver it’s charitable purpose of enabling millions of students to reach their potential every year.
You’ll need:
Great people leadership skills; taking ownership and accepting accountability
Strong ability to coach and lead from the front with a flexible, forward looking, solutions focused approach
The ability to prioritise activity using sound reasoning and judgement in a fast paced environment
A continuous improvement mindset
What's in it for you?
At AQA we recognise our employees’ contribution and in return we are proud to offer an extensive reward and benefit package. This includes:
25 days’ annual leave rising to 30 days, plus all Bank Holidays and additional Christmas leave
35 hour working week
Excellent contributory pension (7% - 11.5% dependent on employee contribution)
Private Medical Insurance & Health Care Cash Plan
Enhanced maternity/paternity scheme
Access to an Employee Assistance Programme offering support with counselling, legal advice and money matters
Access to Learning space, a modern Learning Management System, providing an environment for self-directed learning from high quality e-learning content
Please apply by following the link provided.
Recruitment Agencies
We have a preferred supplier list (PSL) in place.
Unsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.
Full Job Description
Summary
The Marketing Manager role is critical in the planning and delivery of world class integrated marketing campaigns supporting the activation of the Go To Market (GTM) Strategies for our business objectives, including brand and product campaigns.
Responsible for achieving campaign targets and leading your team to create campaigns that add real value to the business. You will work with other senior leaders in the team to ensure that all resource is coordinated and that capacity is managed.Landscape:
This role reports into the Senior Marketing & Brand Manager within the Marketing & Brand teams. You will work alongside other Marketing Managers who also lead their own teams delivering on other GTM strategies. Your role will heavily interface with the Marketing Operations and Market Strategy teams as well as key stakeholders outside of our team.
The Marketing & Brand teams sit within the Corporate Affairs & Marketing directorate, which also includes Internal Communications, External Communications, and Policy & Public Affairs.
Your role
Activities:
Design and plan marketing campaigns that support delivery of the Go To Market Strategy.
Responsible for ensuring that campaigns within your stream add value to the business through agreed strategic drivers
Work with Market Strategists to ensure campaigns will meet business objectives to be monitored
Provide support, mentoring and coaching to direct reports to encourage and facilitate the sharing of best practice and continuous improvement
Manage and deliver the effective day to day running of high-profile, integrated campaigns from concept to completion, ensuring they are delivered on time, to brief, on budget and meeting the pre-agreed objectives and KPIs/ leading indicators.
As part of the campaign plan, work with Marketing Analyst to develop KPIs / leading indicators and targets to monitor against.
Monitor and review the campaign activity to ensure we deliver against planned campaign targets.
Work with colleagues responsible for development of content and delivery through the channels
Make interventions to optimise activity and achieve campaign targets.
Responsible for building internal relationships and working collaboratively across the team to successfully deliver the plan.
Need to know (to be successful in this role, you will need to know):
Work with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence
Challenges self and others to create solutions and strives for improved ways of working
Understands individual part to play in achieving success; takes ownership and accepts accountability
Takes a flexible, forward looking, solutions focused approach
Consistently aiming high and delivering for our customers
The ability to prioritise activity using sound reasoning and judgement
