Communications Develop good working relationships with all relevant areas of press and broadcasting media and external stakeholde.....
Communications Develop good working relationships with all relevant areas of press and broadcasting media and external stakeholders. To respond to media enquiries and write proactive press releases, stakeholder briefings and other articles. Assist in publicising the work of the Trust through development ofgood news / promotional opportunities with press and other media,arranging interviews and photo opportunities. Work closely with Care Groups to provide support, advice and helpfor their individual communication activities. Monitor and review media coverage and maintain a media enquiry database. Contribute to the upkeep of the Trusts website and intranet site to provide accurate and timely information for staff, Members and the public. Ensure all communication, which may be complex, contentious orsensitive, is undertaken in a responsive and inclusive manner,focusing on improvement andways to move forward. Ensure all communication is presented appropriately to the different recipients, according to levels of understanding, type ofcommunication being imparted andpossible barriers such aslanguage, culture, understanding or physical or mentalhealthconditions. Maximise use of online media and social media where appropriate. Identify opportunities for positive PR opportunity. Maintain and update the media and external relations forward planning diary. Horizon scan effectively to anticipate difficult issues which could damage the Trusts reputation, or to identify opportunities for positive PR activity. Support the delivery of public information campaigns relating to public healthand other organisational priorities. This will involve developing campaign plans, undertaking stakeholder insight, working with external print and design and writing and editing campaign materials. Maintain photo library and shared drives.Graphic Design1. Create and develop graphic design solutions for the Trust, to include the following corepublications, exploring effective and innovative methods of production:A. Patient informationB. Posters, promotional literature and other publicity/campaign materialsC. PresentationsD. Corporate publicationsE. Easy Read materialF. Exhibition and display material2. Produce high-quality output across print and digital mediums as specified.3. Provide creative support and solutions to design briefs and ensure the departmentsresources are effectively maintained, and refreshed as appropriate.4. Proactively advise and liaise with services to establish their needs, using designsoftware to complete projects and revising projects based on client feedback.5. Coordinating with external design agencies and printers, as necessary.6. Ensure timely production and cataloguing of corporate leaflets and inclusion on theTrusts website and the intranet Leaflet Rack.7. Designing new and updating current literature following corporate branding guidelines todrive consistency and champion the NHS brand.Page | 4 JD Ver.2.0 Aug 20238. Administer tight version control and maintain all necessary shared documentation, e.g.,brand/style guides and document layout specifications.9. Manage images for publications and electronic media, ensuring appropriate consent is in place.10.Working with other team members to deliver projects and activity to deliver against deadlines.
