Position Summary:
We are seeking a dynamic and creative storyteller with a passion for social media to lead FLC’s social media content strategy across our platforms. The ideal candidate will have a flair for creative storytelling, both written and visual, and have a keen understanding of social media trends. Working closely with other members of the Marketing and Communications team, this position will involve the development, coordination, implementation, and evaluation of comprehensive social media strategy and storytelling tailored for both internal and external audiences of the College. They will work closely with students to create content and alongside their Marketing & Communications colleagues to collaboratively enhance the College’s brand recognition and reputation, supporting key departments like Admissions, Alumni, and Advancement, along with other institutional outreach initiatives.
This position is in the Marketing & Communications Department and reports to the Media Relations Strategist.
Job Description:
Minimum Qualifications
- Bachelor’s degree from an accredited college or university in marketing, communications, journalism, social media, or another related field.
- One to three years of progressive professional experience in communications, professional writing, and social media management.
- Strong organizational, time management, and project management skills.
- Proficiency in the use of social media management tools, and knowledge of emerging social media trends.
- Management of a team or other equivalent experience.
- Evidence of creative problem-solving.
- Contributor to a positive, supportive, and collaborative team culture and willingness to learn new things.
- Ability to manage maintain positive attitude under tight deadlines and changing priorities.
Preferred Qualifications
- Basic photography and videography experience, including photo and video editing, and working knowledge of Adobe Creative Suite, MS Office Suite, Canva, and Hootsuite or equivalent.
- Experience writing for the web, especially on-page search engine optimization best practices.
- Understanding of common web content ADA compliance issues and how to resolve them.
- Email marketing, writing, and layout experience.
- Familiarity with the Fort Lewis College culture.
Major Responsibilities
- Works with the Media Relations Specialist to develop a social media calendar for the College and implement a campus-wide strategy around the use of social media.
- Manages and mentors Student Marketing Team of social media interns and influencers.
- Develops social media policies and procedures to ensure responsible use of the FLC brand and provide leadership to diffuse social media throughout the FLC culture.
- Creates or supervises the creation of compelling content for all platforms, including Facebook, Instagram, LinkedIn, etc.
- Engages with audiences
- Continually assesses emerging technologies and new ways of using existing technologies to tell the College’s story and monitors competitor institutions to identify shifting trends and opportunities in social media.
- Monitors social media mentions and branded and non-branded keywords to identify potential emerging issues as well as opportunities to engage with users. Responds as appropriate.
- Monitors and reports metrics regularly.
- Plan, write, edit, and rewrite content for news stories, web pages, advertising and recruitment materials, social media captioning, and other electronic and print publications designed for a variety of FLC audience as needed.
- Work in a creative team, be open to feedback, and identify new learning opportunities.
- Understands and champions the College brand in voice and visual identity.
- Effectively communicates and coordinates with College administration and campus partners with an aim for exceptional customer service.
- Works with external third-party customer support to leverage tools for social monitoring, scheduling, and other related tasks.
Work Conditions
- 12-month exempt staff position
- Full-time 8:00 a.m. to 5:00 p.m. office environment, with some flexibility to occasionally work remotely. The position requires some weekend or off hours as needed for events like commencement, athletics, and fundraising
Compensation
The salary range for this position is $42,500 to $47,000, per year, plus a comprehensive benefits package.
Application Process
A complete application packet includes:
- Cover letter addressing interest and qualifications for the position
- Resume
- Names and contact information for three current, professional references
Applicant materials received by March 3, 2024, will receive full consideration. by The position will remain open until filled.
The successful candidate will be required to submit original, official college transcripts, and pass a background check.
About Fort Lewis College:
On a sage-brushed mesa overlooking downtown Durango and the La Plata Mountains, Fort Lewis College is Southwest Colorado’s premier public undergraduate research institution. With more than half of the 3,300 students identifying as people of color, FLC’s academic programming and campus life thrive on nurturing safe, diverse spaces for intellectual exploration and helping people achieve their career goals. A Native American-serving, Non-Tribal Institution, FLC is committed to promoting economic development in neighboring tribal communities and connecting students with the education they need to be the change in the world they want to see. Degree programs span the arts, business, education, health sciences, humanities, and social and natural sciences. Coursework builds on the natural, cultural, and historical resources found around the Four Corners region. Students work closely with faculty on research projects with real-world implications. Like the mountain town it resides in, FLC promotes a culture of work-life balance for students, faculty, and staff. Skyhawks enjoy unparalleled access to a healthy outdoor lifestyle thanks to 300 days of sunshine a year and more than 300 miles of hiking and biking trails in and around Durango
Notice to Prospective Employees:
The Fort Lewis College is required by the Clery Act of 1990 to notify prospective employees, current employees, students and applicants where to access our Campus Security Report. The report is updated and published annually in accordance with the Higher Education Amendments of 1998, Federal Student Right-to-Know, the Federal Drug-free Schools and Campuses Act of 1989. This report contains information about:
- Fort Lewis College's alcohol and other drug policy
- Sexual assault policy
- Campus security policies
- Campus/community resources
- The Colorado Riot Offense Statute restriction on enrollment
- Where to find registered sex offender information
- Crime statistics for the previous three calendar years
- Reporting crimes
The Campus Security Report can be accessed in two ways:
By going to the internet website at: www.fortlewis.edu/AnnualSecurityReport Fort Lewis College Student Affairs Office will also provide a paper copy of the annual security report upon request. You can reach them at (970) 247-7331.
Equal Opportunity
Fort Lewis College does not discriminate on the basis of race, age, color, religion, national origin, sex*, disability, sexual orientation, gender identity, gender expression, family or domestic status, political beliefs, veteran status, pregnancy, or genetic information. Accordingly, equal opportunity for employment shall be extended to all persons. The College shall promote equal opportunity, equal treatment, and affirmative action efforts to increase the diversity of students, faculty, and staff. The College is dedicated to building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment. To file a report, get resources, read policies, or make an appointment, See www.fortlewis.edu/CARE.
Discrimination Questions?
Office of Compliance and Community Standards
David Pirrone, Director of Compliance
192 Education Business Hall
1000 Rim Drive
Durango, Colorado 81301
(970) 247-7182 djpirrone@fortlewis.edu
Questions about Title IX sex discrimination?
Office of the Title IX Coordinator
Kate Suazo, Assistant Director of Compliance and Title IX Coordinator
230 Skyhawk Station
1000 Rim Drive
Durango, Colorado 81301
(970) 247-6729 cmsuazo@fortlewis.edu
Information about Fort Lewis College’s alcohol and drug policy, sexual assault policy, campus security policies, campus crime statistics, fire safety procedures and fire statistics, and campus/community resources can be found in the Annual Security and Fire Safety Report. Hard copies are available upon request.
* Title IX of the Education Amendments of 1972 and Part 106 of the Code of Federal Regulations (CFR) prohibit discrimination on the basis of sex, including in admission and employment. Inquiries about the application of Title IX and CFR 106 to Fort Lewis College may be directed to FLC's Title IX Coordinator and/or to the Assistant Secretary for Civil Rights of the Department of Education.
ADAA Accommodations
Any person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided a reasonable accommodation upon request to enable the person to complete an employment assessment. To request an accommodation, please contact Kristin Polens by phone 970-247-7459 or email kpolens@fortlewis.edu at least five business days before the assessment date to allow us to evaluate your request and prepare for the accommodation. You may be asked to provide additional information, including medical documentation, regarding functional limitations and type of accommodation needed. Please ensure that you have this information available well in advance of the assessment date.
