Total 7 PR / Media / Communications job vacancies in Fort Hamilton, New York

We are seeking a hands-on, dynamic and results-driven Digital Media Marketing Manager to join our team. This role will oversee the regional strategic development and implementation of campaigns to achieve our Company’s brand objectives. These includes enhancing brand awareness, optimizing SEO strategies, managing inlinking efforts, leveraging social media platforms to drive engagement and growth etc.

The ideal candidate will have a proven track record in regional digital marketing, especially in managing social media campaigns and in-depth understanding of SEO and inlinking tactics.

Key Responsibilities:

Regional Strategy Development:

• Develop and execute comprehensive regional digital marketing strategy aligned with the Company’s business objectives.
• Plan and coordinate local and overseas marketing campaigns across various digital platforms including SEO, PPC, social media, email marketing, and content marketing
• Monitor and analyse regional market trends, competitor activities, and customer behaviour to adjust strategies.

Campaign Management and Inlinking Strategy:

• Plan and executive effective SEO/SEM strategies to improve organic search rankings and drive website traffic.
• Conduct detailed keyword research to identify high-traffic, relevant keywords.
• Perform on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
• Develop and manage link-building campaigns to improve domain authority and search engine rankings.
• Monitor and analyze site performance using SEO tools and analytics to identify and address issues.

Social Media Management:

• Develop and implement regional social media strategies to increase brand awareness and engagement.
• Create and curate engaging and relevant content for the Company's social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Schedule and publish social media posts, ensuring consistent messaging and branding across platforms.
• Monitor regional social media trends, track performance metrics, and adjust strategies to improve engagement and reach.
• Engage with the online community, respond to comments, and manage customer feedback on social media.

Content Marketing:

• Oversee content creation and distribution across regional digital channels to attract, engage, and convert target audiences.
• Develop content calendar and ensure timely delivery of high-quality content including blog posts, articles, videos, and infographics.
• Collaborate with internal teams and external content creators (local and overseas) to produce compelling content aligned with brand guidelines and SEO best practices.
• Use analytics to measure content performance and optimize strategies based on insights.

Analytics and Reporting:

• Monitor and analyze digital marketing performance using tools such as Google Analytics, Moz, SEMrush, and social media analytics.
• Generate detailed reports on regional campaign performance, including traffic, engagement, conversion rates, and ROI.
• Provide actionable insights and recommendations to senior management based on data-driven analysis.
• Implement optimization techniques to improve campaign effectiveness.

Ownership and Collaboration:

• Provide regular updates to management on digital marketing performance, results, and strategies for improvement.
• Collaborate with cross-functional teams and overseas entities including sales, customer service, and IT to ensure cohesive marketing efforts and a unified brand message.
• Foster a collaborative work environment, encouraging creativity and innovation within the team.

Budget Management:

• Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum impact.
• Monitor expenses and ROI, making adjustments as necessary to meet financial goals.
• Ensure all marketing activities are cost-effective and deliver a high return on investment.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Media Arts, Business, or a related field.
• Proven experience in digital media or media art industry, preferably in the e-commerce or technology industry.
• In-depth knowledge of regional media marketing strategy, inculding media arts, SEO, PPC, social media, content marketing, and email marketing.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

Media Manager

Job Overview:

We are seeking an experienced and dynamic Media Manager to join our team. The ideal candidate will have a strong background in media planning, ad platform setup, campaign coordination, data analytics, and media agency management. This role is critical to ensuring the success of our clients' digital marketing campaigns and achieving their business objectives.

Key Responsibilities:

• Media Planning: Conduct KPI simulations and develop budget mixes by channel and funnel. Create detailed campaign structures based on objectives, target segments, channels, and placements.
• Media Account Setup: Establish ad account structures according to business needs. Coordinate media pixel implementation with the web development team. Track media performance, including web conversions based on media pixels.
• Campaign Coordination: Define required creative assets and formats for digital campaigns. Write compelling copy for captions and search ad copy.
• Ad Platform Setup: Implement ad platforms based on planned campaign structures. Create QA links with stakeholders. Guide and audit the ad execution team in campaign setup on ad manager platforms.
• Data Analytics: Analyze media performance against KPIs and extract actionable insights to optimize media operations. Collaborate with the data engineering team to automate media data analytics processes.
• Media Agency Management: Coordinate with media agencies to cover external media channels such as OOH, OTT/CTV, TV, and Radio. Negotiate prices and secure media inventory for running campaigns.

Qualifications:

• Experience: 5-7 years of comprehensive experience in media business, including planning and operation.
• Knowledge: In-depth knowledge across various media channels, including digital, programmatic, (D)OOH, CTV/OTT, TV, Print, and other vertical media.
• Technical Skills: Hands-on experience with digital media ad platform operations, including ad account setup, media pixel implementation, and campaign structuring across platforms such as Google Ads (Search & PMax), Meta Ads, TikTok Ads, and other DSPs like DV360, TTD, etc. Experience with analytics tools, such as Appsflyer, Adobe Analytics, and Google Analytics will be a plus
• Media Planning: Proficiency in media planning based on data analytics insights to achieve marketing KPIs, including budget mix, channel planning, and detailed campaign structures involving bidding options, target segmentation, placements, and ad formats.
• Growth Mindset: A proactive attitude towards learning and growing by expanding knowledge bandwidth and taking on challenges.
• Communication Skills: Excellent communication skills to effectively collaborate with different team members, including creative and account service teams.

As a LEAD PUBLIC AFFAIRS SPECIALIST at the GS-1035-12 some of your typical work assignments may include:

• Leads the editing and dissemination of news, photos, biographies, fact sheets and informational materials to the public or specialized target groups within a domestic or foreign setting on multiple platforms, including AF.mil, SpaceForce.mil, AirmanMagazine.af.mil and via flagship Air Force and flagship DAF social media accounts.
• Develops and monitors short- and long-range strategic and operational plans for Air Force, Space Force and DoD news stories, information products, online magazine articles and images.
• Coordinates content plans across a multi-functional team to communicate key Department of the Air Force issues, policies, initiatives and objectives and effectively increase audience awareness, understanding, participation and support.
• Supports DOD by identifying appropriate DMA resources, audiences and platforms to communicate DAF themes and messages to a broad DOD-interested audience in support of command information goals.
• Provides context and recommendations to DMA and OSD/PA personnel and leaders on communicating with the DOD and defense.gov audience on a broad spectrum of defense and national security topics including: defense strategy, climate issues, military force structure, personnel, readiness, total force integration, quality of life, operational concepts, defense reform and defense infrastructure.
• Represents the director at DOD communications planning meetings and performs coordination to improve organizational direction and focus using applicable planning tools and techniques.
• Resolves conflicts between stakeholder communication goals and organizational guidance.
• Provides expert knowledge of DOD public affairs ethical guidelines and regulations as they apply to public affairs community relations and public affairs relations with business and nongovernmental organizations.

As a LEAD PUBLIC AFFAIRS SPECIALIST at the GS-1035-12 some of your typical work assignments may include:

• Leads the editing and dissemination of news, photos, biographies, fact sheets and informational materials to the public or specialized target groups within a domestic or foreign setting on multiple platforms, including AF.mil, SpaceForce.mil, AirmanMagazine.af.mil and via flagship Air Force and flagship DAF social media accounts.
• Develops and monitors short- and long-range strategic and operational plans for Air Force, Space Force and DoD news stories, information products, online magazine articles and images.
• Coordinates content plans across a multi-functional team to communicate key Department of the Air Force issues, policies, initiatives and objectives and effectively increase audience awareness, understanding, participation and support.
• Supports DOD by identifying appropriate DMA resources, audiences and platforms to communicate DAF themes and messages to a broad DOD-interested audience in support of command information goals.
• Provides context and recommendations to DMA and OSD/PA personnel and leaders on communicating with the DOD and defense.gov audience on a broad spectrum of defense and national security topics including: defense strategy, climate issues, military force structure, personnel, readiness, total force integration, quality of life, operational concepts, defense reform and defense infrastructure.
• Represents the director at DOD communications planning meetings and performs coordination to improve organizational direction and focus using applicable planning tools and techniques.
• Resolves conflicts between stakeholder communication goals and organizational guidance.
• Provides expert knowledge of DOD public affairs ethical guidelines and regulations as they apply to public affairs community relations and public affairs relations with business and nongovernmental organizations.

Mode: Full-time

Location: Singapore

Workplace: Hybrid

Role Overview:

As our in-house Digital Marketing Specialist, you will spearhead the strategy and execution of our digital marketing campaigns across a variety of channels including search engines, social media, email, and official websites. You are tasked with optimising reach and engagement, managing campaign budgets, and ensuring timely execution.

What You Will Do:

• Plan, execute, and oversee comprehensive digital marketing campaigns across multiple channels, ensuring market reach and strong user engagement
• Deploy on-page and off-page techniques to improve organic search rankings
• Work with designers and copywriters to ensure our content is engaging and optimised for search engines, and consistent with our brand’s voice
• Manage PPC advertising campaigns and ensure maximised ROI
• Manage our social media profiles, schedule posts, engage with followers, and analyse performance
• Manage targeted email campaigns
• Utilise data analytic tools to monitor and report on the performance of all digital marketing activities. Translate data insights into actionable changes that drive campaign improvements and business growth
• Plan and propose an annual digital marketing budget

The Must-Haves Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of combined experience in digital and performance marketing
• Deep knowledge of digital marketing strategies, tools, and emerging trends
• Excellent project management and follow-up skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and work within budget constraints
• Skilled in using analytics tools, marketing automation tools, and CRM systems to drive data-driven decision-making
• Understanding of Web3
• Experience working with cross-functional teams
• Excellent command of verbal and written English

Bonus Points If You Possess:

• Creative skills, including video editing, graphic design, and other multimedia production

About The Company

Founded in 2015, Woopa Travels is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders and UBE.

As a Social Media Manager and Content Creator at Woopa Travels Singapore, you will play a pivotal role in developing and executing marketing strategies to promote our travel services and destinations. You will be responsible for creating engaging content, managing social media channels, and analyzing market trends to ensure our brand remains competitive. Your creative and analytical skills will help drive customer engagement and enhance our market presence. This role requires a dynamic individual with a passion for travel and a keen understanding of the latest marketing techniques and tools.

Job Responsibilities

• Conduct research and identify social media trends, insights, and best practices.
• Develop social media strategies aligned with business goals together with the marketing manager.
• Stay up-to-date with the latest social media trends, tools, and technologies.
• Create engaging and high-quality content for various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and TikTok.
• Able to manage the social media calendar and ensure timely publication of content independently with minimal supervision.
• Able to design visuals (statics, video, GIFs) to be posted on online and social media platforms.
• Build and nurture a community on social media platforms by responding to comments, messages, and mentions promptly and professionally.
• Foster positive relationships with followers, influencers, and industry partners.
• Able to monitor, track, analyze, and report on social media performance using analytics tools bi-weekly and monthly, and thereafter suggest and implement immediate action steps where necessary.
• Provide insights and recommendations to optimize content and improve engagement.
• Work closely with the marketing, content, and design teams to create cohesive and compelling social media content.
• Able to speak to and coordinate with external partners, influencers, and agencies when necessary with supervision from manager.
• Able to convey content ideas clearly to the local team to share workload or if content needs to be taken on the ground.
• Perform other adhoc duties as assigned.

Job Requirements

• Studied Marketing, Communications, or a related field.
• Experience in social media management, preferably within the travel and tourism industry.
• Proven track record of developing and executing successful social media strategies.
• Strong understanding of social media platforms, trends, and analytics tools.
• Strong command of English language and excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative and trendy ideas.
• Ability to work independently and as part of a team.
• Intermediate skills in using creative design tools (Photoshop, Lightroom, Premiere Pro, After Effects, Final Cut Pro, Capcut etc.)
• Experience with paid social media advertising is a plus.

About The Company

Founded in 2015, Woopa Travels is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders and UBE.

In this Digital Marketing and Content writer role at Woopa Travels Singapore, you will be responsible for developing and implementing comprehensive digital marketing strategies, setting up and optimizing digital ads, and analyzing website traffic and user engagement metrics to drive data-driven improvements. Your expertise in SEO trends and algorithms will ensure that our content remains relevant and ranks high in search engine results. You'll create high-quality, SEO-optimized content for our website, blog, and social media platforms, conduct thorough keyword research, and write both short-form and long-form articles.

Job Responsbilities

• Able to develop and implement comprehensive digital marketing strategies to enhance brand visibility and attract potential customers.
• Has knowledge in setting up digital ads and able to monitor and analyse website traffic, user engagement metrics, and keyword performance to measure the effectiveness of content and make data-driven improvement.
• Optimize existing content to improve search engine rankings and user engagement, ensuring that the content is up to date, relevant and accurate.
• Stay up to date with the latest SEO trends, algorithms, and best practices to implement effective optimization strategies.
• Create high-quality, SEO-optimized content for our website, blog, social media platforms and other digital channels.
• Conduct thorough keyword research to identify relevant and high-ranking keywords and incorporate them strategically into content.
• Write a mix of short-form and long-form articles, covering various topics related to tourism in Singapore and Asia Conduct periodic content audits to identify gaps, areas for improvement and opportunities for new content creation.
• Collaborate with the marketing team to develop content strategies that align with our brand identity, marketing goals and SEO objectives.
• Collaborate with other team members, such as graphic designers, social media specialists, and marketing managers, to ensure content consistency and alignment across all channels.

Job Requirements

• Degree / Diploma in Marketing or related fields.
• Minimum 2-year experience in digital marketing and content writing for a marketing agency, advertising or tourism agency based in Singapore (or other foreign entities similar to that of Singapore market)
• Excellent command of written and spoken English
• Has experience (while not completely reliant) in using ChatGPT and other AI-generative tools to generate engaging and informative tourism articles, travel guides, blog posts and promotional materials