Total 4 Senior Executive level PR / Media / Communications job vacancies in Pittsburgh PA, 4 Allegheny Center, Pittsburgh

The Integrated Media Executive role will primarily be responsible for day-to-day accounts’ campaign management, operations, and reporting & reconciliation.

Expectations of an Integrated Media Executive:
1. Buying

• Checking with media vendors for rates and value additions
• Coordinating with local/regional vendors for ad bookings, OOH booking
• Coordinating with regional hub for digital ads booking (Meta, DV360, TikTok)
• Preparing copy instructions/material specifications and liaising with media vendors and creative agencies for material submission requirements and deadlines
• Advising on site-tagging requirements on clients' sites/apps and ensuring proper ad serving and firing of tags
• Monitoring campaigns and preparing reporting schedules based on client/campaign arrangements (weekly, bi-weekly, monthly)

2. Reporting & Reconciliation

• Preparing monthly/end-of-campaign reports with meaningful insights and learnings
• Preparing actual to billing team.
• Assisting the finance team's buyer in resolving issues with vendors' invoices

• Develop paid search media plan 
• Communicate with client & work with internal team to maintain work integrity and accuracy 
• Manage budget, supervise search operation & bid optimization 
• Analyze performance & build recommendation on regular basis 
• Adaptable & Agile: This person should make sure he/she is up-to-date with all recent updates on platforms they work on (Google/ Facebook etc.). They should be very agile in learning and unlearning. 
• Accuracy in reporting: this job is to manage campaign effectively and report to their line managers hence accuracy and eye for detail is very important.

• Support team to finish clients’ requirements relating to financial information, including but not limited to filling in the Vendor form, preparing the documents for media audit
• Generate invoices and account statements
• Assist in performing account reconciliations with the media team and clients
• Prepare and maintain accounts receivable/revenue files and records in the accounting system timely and adequately
• Protect the organization’s value by keeping information confidential

• Meeting clients to understand their advertising strategy and building up a picture about their target audience
• Analysing and researching the target audience's character, purchasing and media habits
• Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
• Advising the creative team and clients about the most effective media combination
• Considering appropriate timings of media activities, based upon usage patterns and seasonal factors
• Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
• Obtaining the best advertising rates that fit with the agreed media strategy
• Presenting alternative options to the media planner and client
• Adjusting media schedules in response to the latest audience figures
• Managing budgets and maintaining advertising spend records
• Monitoring and updating clients on the effectiveness of campaigns.
• Participate in all aspects of clients' media campaigns
• Guide and drive multi-channel media planning across accounts
• Work as part of cross-functional agency team to develop and implement plans that measurably drive brand and demand
• Serve as source for best practices - within agency and among clients
• Work closely with creative and account teams
• Research and lead the adoption of progressive and out-of-the-box media approaches and channels/venues
• Assist in formulating, writing and presenting campaign/media recommendations
• Implement and optimize media plan
• Monitor, analyze and report on campaign results
• Manage budgets, authorizations, insertion orders, reconciliations