24WD74659
Position Overview
Autodesk's Digital Media Center (DMC) is a center of excellence that supports and advises internal stakeholders with digital media best practices to improve business outcomes. The organization operates like an in-house media agency, consisting of digital media planners, optimizers, analysts, and execution experts across paid search, organic search, display advertising, social media, in-product marketing, web content and new platforms. As a digital center of excellence, the team ensures that best practices and innovation are implemented across all activities. This role could be based anywhere in the US near an Autodesk office.
You will manage a team of 20+ within DMC and must align closely with our media planners and SEO teams to support holistic paid media and owned media activities. The mission of the Paid Media team is to ensure stakeholder satisfaction by aligning to goals and activating and reporting on digital media performance. You will be presenting actionable insights with performance improvement recommendations, designing experimentation test plans for optimal conversion, and evolving our in-house media capabilities to stay ahead of modern marketing technologies and strategies.
You will lead the strategy around how DMC scales to support an increasing number of internal stakeholders and increasing budgets. You will ensure tracking and measurement, and that ROAS and ROMI are improved.
This is a hybrid position that will report to the VP, Demand Generation.
Responsibilities
Directly oversee all aspects of paid digital media execution and optimization, including managing the internal team, contractors and downstream agencies
Manage large media partner relationships (I.e. Google, Facebook, LinkedIn)
Track overall paid media success against KPIs and communicate results to broader team
Review in-flight performance, ensuring teams are optimizing to targets and proposing changes based on performance
Provide leadership in DMC, advocating for the most effective approaches to paid media activation
Maintain alignment with marketing operations team (MOT) to ensure data accuracy and digital media optimization & performance is being evaluated properly
Coordinate with stakeholders and DMC experts to ensure alignment on budgets, volume, quality and return goals
Minimum Qualifications
15+ years experience in paid media strategy and execution, in either an in-house or agency role
Bachelor's, Master's or equivalent degree in marketing, communications or related field
Experience managing large global teams of at least 25+
Extensive knowledge of digital marketing channels across SEM, social, display and programmatic platforms, video streaming, etc. designed for brand-to-demand efforts
Experience with multi-touch attribution and media mix modeling
Direct experience with the predominant ad platforms including Facebook, LinkedIn, Adwords, DV360, Demandbase, TradeDesk, YouTube, etc
Experience with ad operations, media reporting and QA, including implementation of UTMs, ad serving and pixels
An understanding of the evolving MarTech space in order to communicate and orchestrate complex campaigns across multiple channels
Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)
Experience establishing communication with many different groups and working collaboratively with people who are diverse in background and geography
Passion for digital marketing and connecting stakeholders with a path to the most effective digital media approaches
Preference for B2B experience but open to B2C depending on qualifications
Agency experience a big plus
Enterprise software and SaaS industry experience
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About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $161,700 and $261,470. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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