SENIOR PLANNING EXECUTIVE
OUR VISION
Spark Foundry. Famously Effective. Not one or the other, both. The thrill of the idea made better still by the pride of watching it work. A magnetic combination. Attracting clients that become advocates and talent, driven to deliver. Award winning and business changing. But a vision cannot be realized without the right ingredients.
You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Insight and technology. Big ideas, forensically measured.
All that while being a good human? Sound like you? Sound like where you’d like to be? We’d love to meet you.
OUR VALUES
- Allsorts – We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are.
- Art and Evidence – Great ideas are only great ideas if they work. We believe it takes both Art and Evidence to thrive in the industry today. It’s one thing to dream it but another to prove it and it’s only great if you can do both.
- Royalty Makes Loyalty – There is a return on treating clients and partners like royalty. Nurturing clients’ businesses, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships.
- Good Humans - Decency in everything we do. Be a Good Human, Always. No matter who you are or who you think you are.
ROLE PURPOSE
The purpose of the Senior Planning Executive role is to autonomously plan and implement client campaigns - they are ultimately accountable for the delivery of all client activity. They will help guide the delivery of communication plans and management of digital and offline campaigns from buying and implementation through to reporting and the delivery of holistic campaign learnings. The Senior Planning Executive is to work in collaboration with the wider Spark team to deliver integrated and creative plans that considers all vehicles (display, SEM, SEO, Social) and mainstream media at every possible opportunity. The Senior Planning Executive ensures attention to detail in all facets of their work and will take accountability for any errors that occur.
WHAT BENEFITS DOES SPARK OFFER?
Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.
Enjoy all the perks that come with our network offering:
- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
- A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.
- Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.
KEY DUTIES
Internal relationship management
- Maintain relationships with internal teams and partner agencies in ways to benefit clients and Spark to achieve their business objectives.
- Work in collaboration with the relevant internal resources and the Client Manager to create effective cross channel communication plans.
- Search for new, innovative and relevant communications ideas and present these to internal teams.
- Actively contribute to weekly (internal and external) WIP meetings, to raise potential issues within your client portfolio well in advance of the ‘boiling point’ for an issue.
Media planning and implementation
- Create clear and coherent plans that assist client’s business objectives (e.g. timing, budget and business requirements).
- Be experts of the properties and capabilities of each medium's primary strengths and weaknesses.
Assist Activations team through partner briefings and negotiations
- Work with Activations team for partner briefings and response evaluations, providing feedback to partners.
- Drive negotiations for clients with publishers and secure additional incentives over and above entitlements.
- Keep pace with market knowledge that will aid negotiations with publishers.
Campaign analysis and optimisation
- Monitor and optimise campaigns regularly to ensure maximum budget is spent and campaigns are performing as effectively and efficiently as possible.
- Clearly demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives.
- Identify and recommend optimisation opportunities and ensure those optimisations are taken place promptly and correctly.
- Guide the creation of post campaign reports to demonstrate media performance, market conditions, tangible insights and recommendations for future campaigns.
Campaign management & finance processes
- Reconcile campaign delivery and ensure the final delivered plan reflects billings.
- Check proformas each month during invoicing time and initiate any changes that may be required.
- Maintain accurate budget and spend management of campaigns.
- Detail all campaign finance changes across media plans and systems.
- Complete final buy documents and enter rates into trading sheets after every bought plan - Advise team of any savings that can be reinvested or returned.
Competitor & market analysis
- Proactively completes regular and continuous analysis of competitor activity, market trends, economic issues and other factors effecting buys.
- Sources content and provide relevant insights for inclusion within competitor and market reviews and other ad-hoc client requests.
Mentoring coordinators/executives
- Develop, train and delegate effectively with clear instructions and detailed list of expected deliverables.
- Set good example for the team and ensure they have all the tools and information they need to perform their jobs well.
- Motivate them through personal influence, enthusiasm, creativity and energy.
YOUR SKILLS & WORK EXPERIENCE
- Minimum 3 years experience in a media planning related role across digital and offline channels.
- Preferably higher education qualifications.
- Have a full knowledge and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen, Sizmek and/or DCM, Move, AQX Fusion.
- Expert knowledge of the Australian media landscape.
- Expert across the following Office platforms: Word, PowerPoint and Excel.
- Excellent experience to evaluate and manipulate data, extracting insights for reporting.
WHAT WE'RE LOOKING FOR
- Develops professional relationships with media partners, clients and other relevant stakeholders.
- Attention to detail that is second to none.
- Confident and engaging people, presentation and communication skills.
- Strong organisational skills with the aptitude to juggle multiple priorities.
- Has a curious nature with a willingness for continuous learning and progression.
- Sound planning, project management and time management skills.
WHAT DOES LIFE AT SPARK LOOK LIKE?
We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously – It’s championed by our own people internally and is a regular conversation. We have a lot of fun – Even in this virtual world, we are constantly looking at reinventing how we connect with each other.
If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com - your personal information will be kept confidential.
