Job Title: Head of Marketing – Innovative Assets (Launch Incubation)
Reporting to: Cluster Head (Launch Incubation)
Team size: 2-4 Group Product Managers
Location: Hyderabad
Context:
Dr.Reddy’s in its journey to move from #10 rank to #5 rank in the Indian Pharma Market, has turbocharged its product innovation agenda. Under this effort, Dr. Reddy’s has lined up a strong list of innovative launches for the India market in the next 5 years either through own R&D or partnerships with global innovator companies.
To ensure these innovative launches reach their fullest potential in the Indian market, Dr.Reddy’s strongly believes in the importance of robust pre-launch medico-marketing, marketing, and market access activities. In this regard, Dr. Reddy’s has setup a dedicated “Launch Incubation” cluster to focus on the pre-launch activities for the innovative launches.
This team will be compromised of talented marketing professionals who will work with the rest of the organization (medical, market access, R&D, supply chain, regulatory) to create an integrated pre-launch plan and ensure the relevant stakeholder network (doctors, payers, institutions, associations, regulators) is sufficiently engaged to ensure timely and rapid adoption of the products.
Job Summary:
We are seeking a visionary and strategic Head of Marketing to lead the marketing efforts for our “Launch Incubation” cluster, focusing on innovative assets within the non-oncology therapy areas (e.g., Dermatology, Diabetes, and Gastroenterology).
This role will involve developing integrated marketing plans to bring innovative products to market, executing pre-launch activities, and ensuring adequate hand-off to the line marketing and sales teams for breakthrough launch uptake.
The key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch.
Key requirements:
Deep functional expertise in
- Foundation insighting based on patient journey
- Brand strategy and positioning
- HCP segmentation and targeting
- Omni-channel marketing and engagement plan
- Patient support programs
Strong leadership and collaboration skills to work with Medical team on
- Medical strategy and messaging
- Evidence generation
- Indication expansion strategy
- KOL advocacy
Mature leadership and alignment skills to work closely with line marketing and sales teams for
- Building HCP segmentation and targeting plan
- Ensuring strong KOL and association engagement plan before launch
- Ensuring robust alignment on key commercial decisions
Strong understanding of Market access modalities
- Understanding payer landscape
- Building value dossier
- Accessing reimbursement business
- Building early access programs
Effective external stakeholder engagement & partnerships
- Engaging with key stakeholders, including doctors, patient advocacy groups, industry experts, and potential partners, to build strong relationships that drive growth and visibility for innovative assets.
- Collaborating with external agencies, consultants, and innovation partners to optimize marketing campaigns, extend reach and manage assets product life cycle.
Inspirational team leadership & cross-functional collaboration
- Leading and mentoring a team of talented marketing professionals
- Fostering cross-functional collaboration with R&D, BD, marketing excellence, commercial excellence, medical, HR, line marketing and sales teams to ensure cohesive execution of pre-launch activities in line with business objectives