Reporting to the Customer Insights Lead, the person in this role will lead a team responsible for all global market research efforts for pipeline oncology assets by providing unbiased, objective, in-depth insights to inform business decisions, including tumor strategies and pivotal go/no-go decisions.
The Director will provide strategic oversight of multiple oncology pipeline assets and is a thought partner to cross-functional leadership teams, including leaders of Commercial Strategy and Innovation, Medical Affairs, Program Leadership, Clinical Development, Global Market Insights, Global Value and Access and others. Through primary and secondary market research and analysis, she/he will provide guidance to her/his team to support the full spectrum of insights and research needs of the organization and works to embed an external market point-of-view into the strategic direction of portfolio oncology pipeline prioritization and planning.
This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join Customer Insights colleagues that are constantly helping drive the business through proactive thought leadership, innovative research capabilities, and the ability to communicate complex and dynamic information in new and creative ways.
ROLE RESPONSIBILITIES
Role definition and Key Accountabilities include, but are not limited to:
Market Research
- Lead with a strong understanding of all types of primary market research techniques, both qualitative and quantitative, to fulfill organizational insight needs:
- Formulate business questions, design research to answer them, and collect and assess data.
- Identify implications, develop presentations with clear story lines, integrating new data and existing team knowledge and communicating key insights and recommendations.
- Effectively present insights to various stakeholders.
- Collaborate with other insights and analytics leaders to help synthesize all available information to produce a comprehensive point of view and deliver clear and actionable recommendations
- Experience with oncology secondary data sources (e.g. patient claims, EMR, sales, etc) to triangulate with market research information and inform opportunity assessment
- Support strategic decision making across functional areas.
- Work with across-functional leaders and stakeholders from a wide variety of functions, such as Commercial Strategy and Innovation, Clinical Development, Business Development, Medical Affairs, Research, Therapeutic Area teams, to understand strategic issues.
- Provide a holistic, objective and analytical viewpoint of the market opportunities through ongoing situation analysis and superb understanding of market dynamics, customer and stakeholder needs, and competitive activities.
- Drive strategic thinking and serve as a market insights leader to the US or Global product teams by answering key business questions to define commercial strategies and tactics and drive investment decisions
- Identify informational gaps within the Customer Insights team and cross-functional teams, and plan and coordinate efforts to address those gaps. Project examples include, but are not limited to, the following:
- Evaluation of target product profiles through qualitative market research with physicians
- Quantitative market research to assess potential product market shares given current and future market dynamics
- Use of syndicated databases to assess market size, treatment patterns, and competitive landscape
- Lead dialogue with local and global analytical teams to adapt global strategies to the local markets.
- Experience and ability to work cross functionally with Legal, Compliance, and Drug Safety to ensure best practices are followed and audit preparedness as necessary.
Team Leadership
- Build, manage, coach a team of direct reports, prioritizing their focus and efforts on an ongoing basis to meet dynamic needs of the large organization, coordinating with internal stakeholders and corporate alliance partners, where applicable
- Contribute to the advancement of Customer Insights capabilities and seek to share knowledge and expertise with other colleagues.
- Lead alignment with other insights analytic functions to ensure cohesive activities with our stakeholders and facilitate best practice sharing.
Vendor/Offshore Resource Management
- Develop, commission and contract innovative complex and impactful research through preferred vendors
- Create and manage budgets associated with assigned activities
- Direct workload of flexible staffing resources and identify the need for changes in flexible resources
- Be accountable for continuous improvement, as well as the identification/ utilization of new capabilities to maximize the competitive advantages of the business
- Accountable for meeting compliance and Corporate SOP obligations of all Primary Market Research projects
REQUIRED BASIC QUALIFICATIONS
- 10+ years of professional experience, with 7+ years in analytics or consulting roles
- Extensive experience and knowledge in quantitative and qualitative market research methodologies
- Understanding of pharmaceutical development and commercialization process, as well as industry competitive dynamics
- Ability to effectively manage multiple competing priorities under ambiguity and uncertainty, and act without having the total picture; outstanding project, budget and vendor management skills, and ability to solve operational problems.
- Demonstrated success defining business information and insight needs and translating those to specific deliverables; understanding of biopharmaceutical commercial market data sources
- Ability to assess and direct vendor technical capabilities and manage risks in the analytic process
- Ability to be flexible, prioritize multiple demands, deal with ambiguity, and lead teams through complex and challenging cross-functional projects
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, and pharma industry guidelines.
- Outstanding interpersonal skills, and excellent verbal and written communication skills.
- Ability to hire and develop direct reports.
- Comfort with senior management and knowledge of senior management though processes; ability to speak their language and address their needs.
PREFERRED QUALIFICATIONS
- Prior managerial experience
- Healthcare and Pharmaceuticals industry experience
- Prior oncology knowledge and experience
OTHER SKILLS
- Strong MS Excel and PowerPoint skills
- Proven ability to act as a strategic partner with the capacity to quickly establish relationships of trust, credibility, and be seen as a driving partner to commercial clients
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
20% Travel Expected
Relocation support available
Work Location Assignment: North America - Any Pfizer site
ADDITIONAL DETAILS
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
