Director - Customer Marketing (Customer Communications)
Full-time
Director/C-Level
4 months ago
Job Description:Freshworks is seeking a Director of Customer Communications to lead our overall comms strategy in delivering personalized, coordinated.....
Job Description:
Freshworks is seeking a Director of Customer Communications to lead our overall comms strategy in delivering personalized, coordinated, and compliant communications across key milestones across the customer journey. Reporting to the VP of Customer Engagement, this role will establish a robust governance framework and operating plan for delivering more meaningful communications to our customers across key channels (email, in-product, etc.) to improve customer satisfaction, loyalty, and value for our customers.
Key Responsibilities:
Strategic Planning: Develop and implement a comprehensive customer communications strategy that supports the company’s overall business goals and enhances the customer experience.
Cross-functional collaboration: Work in partnership with strategic teams across PM, PMM, Enablement, Marketing, Customer Success, Professional Services, Sales, etc. to deliver more personalized and coordinated communications that inform customers on strategic initiatives across Freshworks.
Establish a comms calendar and governance council to prioritize the most impactful communications during key moments across the fiscal year, e.g., VoC surveys, product updates and releases, company announcements, etc.
Customer Feedback: Establish and maintain channels for collecting and aggregating customer feedback to improve our comms strategy and GTM operating model.
Performance Metrics: Define and track key performance indicators (KPIs) for customer communications, including open rates, response rates, customer satisfaction scores, and the overall impact on customer adoption, retention, and loyalty.
Brand Consistency: Ensure that all customer communications follow the company’s brand voice, style, and messaging guidelines.
Regulatory Compliance: Ensure all customer communications comply with relevant regulations and industry standards.
Excellent communication skills include building customer rapport, conducting interviews, and crafting compelling narratives.
Strong project management and organizational skills, with the ability to prioritize tasks, meet deadlines and manage multiple projects simultaneously.
Familiarity with CRM systems, marketing automation platforms, and other tools for managing customer data and marketing content.
Knowledge of B2B marketing principles and strategies, particularly related to customer advocacy and reference programs
Creative thinking and problem-solving ability, customer-centric mindset and a passion for delivering exceptional customer experiences.
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