We are currently seeking an Ad Operations Executive to join our Ho Chi Minh City office. This role will be instrumental in managing ad operations for our digital mobile content services, helping us expand globally while ensuring efficiency, effectiveness, and profitability. The ideal candidate is a strategic thinker with extensive experience in online ad management and digital performance optimization. The position offers an exciting opportunity for someone passionate about data, digital marketing, and working within a fast-paced environment.
PRIMARY RESPONSIBILITIES:
1- Connectivity Partners Management
- Conduct regular follow-ups and establish daily coordination with connectivity partners (gateway), ensuring integration aligns with AdStart’s strategic goals.
- Provide insight and support to enhance the effectiveness of gateway usage, including reporting, troubleshooting, and optimization initiatives.
2- In-House Advertising Overlooking
- Strategize, monitor, and adjust cap arrangements to drive optimal revenue through traffic flow distribution.
- Identify and implement extra monetization strategies tailored to align with business objectives.
- Effectively manage and resolve client and partner complaints, ensuring minimal disruption and maintaining high client satisfaction.
3- Outsource Advertising Overlooking
- Initiate outreach, negotiate agreements, and develop integration strategies with new traffic sources, including Google, DSPs, and affiliate networks.
- Maintain daily tracking of key performance indicators (KPIs), monitor and optimize traffic source effectiveness, and ensure that partner performance aligns with AdStart’s targets.
- Manage partner integrations from top to bottom, including offer setup, testing, and troubleshooting, collaborating closely with tech teams to ensure seamless deployment.
- Coordinate daily with the sales team to support ad operations and ensure optimized revenue streams.
- Oversee settlement reports, invoices, payment processing, and financial transaction tracking to ensure accuracy and compliance.
4- Sales Operations Management
- Develop and refine promotional strategies across various campaigns, monitoring the impact of sources, caps, and scrubbing.
- Conduct regular competitor analysis and market research to identify emerging opportunities and areas for growth.
- Collaborate with the sales team to address and resolve any issues or operational bugs affecting campaign performance.
- Continuously track profit margins and optimize ROI through data-driven insights and responsive strategy adjustments.