Digital Marketing (Meta Ads)
Full-time
Junior Executive
Kuala Lumpur, Federal Territory of...
1 week ago
Responsibilities:Organise and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.Design, build and maintain our social media presence.Measure and report...
Responsibilities:
- Organise and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Research trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Work with internal teams to create landing pages and optimize user experience.
- Apply strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Requirements:
- Possess at least a Bachelor's Degree in Marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Proficient with A/B and multivariate experiments.
- Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Exemplary analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Perks & Benefits
- Employee equity
- Nearby public transport
- Central location
- Casual dress code
- Free snacks / Happy hours
- Regular team activities
- Personal leave
- Open culture
- Personal development opportunities
- Dental insurance
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