Job Title: Fundraising Officer (Retention)
Location: London/Hybrid
Salary: £35,437
Weekly Hours: 35
Reference: YMC1063379
Are you passionate about making a difference through fundraising? Do you thrive on building relationships, creating impactful campaigns, and engaging supporters to help improve lives? If so, this is the perfect role for you. YMCA England & Wales is looking for a motivated Fundraising Officer (Retention) to join our dynamic Public Fundraising Team and play a key role in supporting vulnerable young people across England and Wales.
What you’ll do
In this role you will focus on retaining and growing our base of regular and cash donors. Your role will be pivotal in ensuring our supporters feel valued and connected to the transformative work of YMCA.
Working within the Retention Team, you’ll:
Create Engaging Campaigns: Develop compelling fundraising materials, including cash appeals, newsletters, emails and loyalty programmes, to enhance the supporter experience.
Lead Retention Strategies: Implement targeted strategies to encourage donors to stay engaged and upgrade their support over time.
Manage Key Projects: Oversee exciting initiatives like a new email welcome journey, testing matrix and upgrade strategies.
Leverage Data Insights: Use supporter feedback and profiles to inform decision-making, ensuring campaigns are data-driven and audience-focused.
Collaborate Across Teams: Work closely with colleagues, agencies, and suppliers to deliver seamless campaigns that inspire action.
Who we are looking for
We’re seeking an enthusiastic and proactive individual with:
Fundraising or Marketing Expertise: Experience in donor retention, direct marketing, or individual giving is essential.
Strong Project Management Skills: Ability to juggle multiple campaigns, manage timelines, and liaise with diverse stakeholders.
Data-Driven Decision-Making: Skilled in using data and audience insights to inform strategies and campaigns.
Excellent Communication Skills: Confident in producing engaging copy and working collaboratively with teams and suppliers.
A Passion for the YMCA Mission: Alignment with our values and a drive to support young people in achieving brighter futures.
About Us
The YMCA is a global movement, the world’s oldest and largest youth charity, operating in over 120 countries and reaching more than 65 million people. In England and Wales, our federation comprises 85 independent YMCAs working locally to support young people to belong, contribute, and thrive. YMCA England & Wales acts as the national council, providing support, enabling development, and being a unified voice with Government and decision-makers.
At YMCA, we focus on empowering young people while delivering a wide range of community-based services to meet local needs. Our cash programme is an integral part of this mission, providing critical unrestricted funds to support our work. We are part of a worldwide movement with a strong and recognised presence in the UK.
Fundraising at YMCA England & Wales has three pillars:
- Fundraising for distribution through initiatives such as our RoomSponsor programme
- Fundraise to support YMCAs and fund our policy, campaign and research work, that changes the lives of young people
- Help YMCAs fundraise themselves by providing assets, propositions and advice for local YMCA fundraisers
Please apply today with CV and cover letter and help us continue to build a better future for young people across England & Wales.
Our recruitment process is anonymised and candidates\' names are hidden. We welcome and encourage job applications from people of all backgrounds, particularly those from disabled and Black, Asian and Minority Ethnic (BAME) candidates. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.
For further information on YMCA, visit www.ymca.org.uk/about.