OVERALL PURPOSE OF THE JOB:

The post holder will assist the Manager (Marketing & Admissions) to develop and implement the Global MBA marketing strategies and plans in South East Asia Region via marketing, public relations and recruitment activities.

KEY RESPONSIBILITIES, ACCOUNTABILITIES OR DUTIES

Recruitment and Counselling

1. Conduct face-to-face information sessions, seminars, telephone interviews (or by any other electronic means) that can successfully communicate with different target audiences.

2. Design and oversee the application process and related administrative matters.

3. Provide advice and support to potential candidates and new students on their career and study plans.

4. Streamline the recruitment and admission process, ensuring prospective candidates are given the support, counsel and assurance to enrolment. Follow up on applicants who defer or decline offer. Follow up and register successful applicants.

5. To report regularly to the management team on the recruitment status

Business Development

1. Provide analysis and explore possible new partners on business development, recruitment and academic development in South-east Asia Region

2. Provide timely feedback to the management on the market situations so that structural and process improvements can be made.

Marketing and Public Relations

1. Create, implement and evaluate marketing plans in line with the business plan & central marketing plan.

2. Research and identify the most appropriate promotional events to promote programmes and organise materials and representation of MBSW at them.

3. Sponsor and co-organize joint events with business partners

4. Logistic coordination for all the promotion activities such as seminars fairs etc…

5. Identify the most relevant publications for advertising and manage the media schedule, and media-related activities such as interviews pitching, retainer, artwork, writing up and translations

6. Research, analyze and evaluate marketing activity including competitor analysis, student profiling and identification of potential new markets and partners.

7. Produce regular reports and statistical evidence of marketing activity.

8. Provide Induction sessions for business partners, visitors and prospective students regarding the Centre.

The postholder is also required to:

1. Collaborate with the University and Business School marketing teams to create synergy, where appropriate.

2. Carry out other duties as required by the Centre Director

Essential Knowledge, Skills and Experience

The person appointed should:

· Have a good standard of education, preferably at an MBA level in a marketing or business-related field. Good command of both spoken and written English.

· Have significant sales and marketing experience, including advertising, web, and copywriting.

· Have the ability to work strategically, tactically and creatively to meet agreed objectives.

· Possess exceptional marketing communication skills with the ability to write persuasively.

· Demonstrate the ability to build strong business relations with various stakeholders.

· Ability to work under pressure with a tenacious approach to problem solving.

· Self-motivated with a positive ‘can do’ attitude and the ability to manage own workload.

· Have IT skills with experience of using online marketing packages.

· Present a professional image of MBS and MBS Worldwide.

Desirable Knowledge, Skills and Experience

· Experience of working sensitively with people from different cultural backgrounds.

Degree in Marketing /Business discipline is preferred.

Minimum 6-10 years experiences in sales and marketing, adult education, familiarity with SE Asian markets.

Be self-motivated, efficient, mature, independent, outgoing, can work under pressure and attentive to details

Good communication, presentation skills and willingness to travel and flexible working overtime.

Roles & Responsibilities:

• Lead and manage the planning, coordination, and execution of corporate and institutional events related to executive education programmes, ensuring they align with partner goals and educational objectives.
• Build and nurture strategic partnerships with corporate sponsors, institutional partners, and industry stakeholders to enhance programme offerings and expand the reach of executive education initiatives.
• Develop and implement project plans, timelines, and budgets for events and partnership-driven initiatives, ensuring alignment with programme goals and partner expectations.
• Serve as the primary point of contact for corporate and institutional partners, managing relationships, addressing inquiries, and ensuring the successful execution of partnership agreements.
• Organize and oversee logistics for events, seminars, and workshops, coordinating with internal teams (e.g., marketing, education specialists, and logistics) to deliver seamless experiences for all stakeholders.
• Research and identify new partnership opportunities and explore creative avenues for event sponsorships to secure financial and strategic support for initiatives.
• Monitor event performance and partner engagement, gathering feedback and conducting post-event evaluations to identify areas for improvement and ensure future success.
• Stay informed on industry trends related to event management, corporate partnerships, and executive education, driving innovation in event design and partnership strategies.

Requirements:

• Bachelor’s degree in Business Administration, Education, or a related field.
• 5+ years of experience in project management with a strong focus on partnership development and event management in the education or corporate sector.
• Proven track record in successfully building and maintaining partnerships with corporate or institutional stakeholders.
• Strong event management skills, including the ability to plan, execute, and oversee logistics for large-scale events and initiatives.
• Excellent relationship management skills, with the ability to foster positive and long-term partnerships with corporate sponsors and institutional partners.
• Knowledge of funding mechanisms, including securing corporate sponsorships and managing partnerships to financially support events and programmes.

We are seeking a dynamic and motivated Digital Marketing Executive to become an integral part of our team. This position entails crafting compelling content, overseeing social media platforms, and handling various marketing responsibilities. The ideal candidate will play a key role in formulating and implementing marketing strategies that successfully convey the messaging of our university and align with our overarching goals in the Singapore and Southeast Asia region.

Responsibilities

• Devise campaign strategies targeted at different consumer funnel stages to drive traffic and engagement on websites and digital channels.
• Create effective and engaging content for all digital marketing & social media channels like EDM, LinkedIn, Facebook, Instagram and others for lead acquisition.
• Track and analyse campaign performance for lead generation, brand awareness and cost efficiency across digital channels and website.
• Set up, monitor, and report on paid digital campaigns for social media.
• Continually test and optimise social media ads, landing pages and audience targeting to improve campaign performance.
• A flair for design creativity and a keen eye for aesthetics. Design of marketing collaterals.
• Website updating, development and maintenance.
• Work closely with the sales & admissions department to ensure that marketing activities and directions are aligned with sales goals and objectives.
• Assist and coordinate marketing events such as trade fairs, masterclasses, alumni events and more.
• Explore new and innovative ideas to improve brand awareness and campaign performance. Stay up to date with social media trends and algorithm updates.
• Any other marketing/events tasks as assigned by the supervisor.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or related field.
• At least 5 years of experience in digital and traditional marketing and content creation.
• Strong understanding of social media platforms (LinkedIn, Facebook, Instagram), social media analytics and reporting tools.
• Proficient in graphic design (Canva, Photoshop, Illustrator) and photography. Videography is an added advantage.
• Management and maintenance of database in Mailerlite & Excel.
• Knowledge of SEO best practices and how to optimize content for social media search engines.
• Strong communication and collaboration skills. Meticulous and an eye for details.
• Ability to work independently as well as collaborate as a team player and manage multiple projects simultaneously.
• Self-motivated with a positive ‘can do’ attitude and the ability to manage own workload