Total 1 pr media communications job vacancies in petaling jaya

About the job

The purpose of the Marketing & PR Manager at IKEA is to use the IKEA business priorities, knowledge of IKEA range, online and offline consumer trends, Malaysia market, competition and IKEA customers’ living situations to drive and develop solutions now and in the future in Malaysia and in all external media. This role leads and inspire in the marketing function to achieve comms excellence, sales growth and profitability. This role contributes to the business development using specialist knowledge, set a clear direction on marketing, advertising, PR and print publication functions in Malaysia.

Your assignment

• Accountable for Advertising (Offline and Display Banners). Ensure the development and successful implementation of advertising campaigns as per the commercial calendar and any other locally relevant opportunities in addition to the commercial calendar.
• Work closely with other SO functions and Markets in the development of each launch/campaign.
• Secure that the overall advertising budget for the country is achieved and ensure appropriate evaluation to measure tangible metrics associated with budget and performance that delivers on marketing investments.
• Accountable for (Commercial) Public Relations. Lead the development of PR strategy that supports the overall communication strategy direction and oversee that all country PR actions (e.g. interviews, media launches, press conference, etc) are implemented successfully.
• Manage PR agency, their KPIs and deliverables. Secure brand leadership in media value and share of voice results in country PR.
• Responsible for the development of Loyalty Communications and programme updates. Manage the development of loyalty communications calendar/brief as a base, to develop communications materials for IKEA FAMILY and småles members.
• Ensure red thread with the communication platforms (e.g. Ads, Digital, etc.) in line with launch and campaign themes.
• Responsible for External Partner Collaborations and Loyalty Programme Partnerships. Lead, review and approve collaboration initiatives to include sponsorship and promotions.
• Lead and liaise with relevant interval stakeholders such as the marketing team, Sales, Com-in, stores or sustainability if the collaboration involves them.
• Responsible for other tasks including Market Intelligence coordination, Budgets, etc. Main co-ordinator of Market Intelligence research initiated by Systems on country level. Thereafter, to work closely with Local Marketing to maximise opportunities at the PMA level as needed to externally communicate commercial offers and activities in the market.

Secure that the overall advertising budget for the country is achieved and ensure appropriate evaluation to measure tangible metrics associated with budget and performance that delivers on marketing investments.