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Atlam Group

Communications

Full-time

Melbourne, Victoria

Others

6 days ago

Job Description.....

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Atlam Group

Trade Events & PR Coordinator

Full-time

Somerton, Victoria

F&B / Tourism / Hospitality

2 weeks ago

? Coordinate, plan and execute trade events & product reviews ? Organise photoshoots, work with social media teams ? Seek sponsorship oppo.....

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Atlam Group

Senior Marketing Communications Officer

Full-time

Melbourne, Victoria

Sales / Marketing

16 hours ago

We are seeking an experienced marketing communications specialist or copywriter, who can lead large scale projects, manage stakeholders and develop p.....

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Atlam Group

Marketing and Communications Specialist

Full-time

Melbourne, Victoria

Sales / Marketing

1 week ago

About the role.....

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Atlam Group

Customer Communications Specialist

Full-time

Melbourne, Victoria

Customer Service

5 hours ago

See JD attached to this request Job Type: Fixed Term (Fixed Term) Closing Date: 06-Dec-:00 Please note : The.....

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Atlam Group

Retail Media Business Development Manager

Full-time

Northcote, Victoria

PR / Media / Communications

1 week ago

Retail Media Business Development Manager PT - 3 days per week What were after is a wheeler and dealer, but not in a Vegas-card-shark sens.....

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Atlam Group

Marketing and Communications Project Manager

Full-time

Melbourne, Victoria

Sales / Marketing

6 hours ago

12 month fixed-term opportunity in an ASX15 Listed Business Flexible Working Culture | Beautiful Modern Office Operate with autonomy in a.....

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Atlam Group

Social Media Coordinator

Full-time

Melbourne, Victoria

PR / Media / Communications

1 week ago

We currently have an exciting opportunity for an energetic and enthusiastic Social Media Coordinator to join our client in Port Melbourne. Job Su.....

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Atlam Group

Senior Manager of Change Management Communications

Full-time

Foster, Victoria

Information Technology

2 days ago

are you looking to be part of a global community of listeners, thinkers, and change champions? were building a values-inspired culture that unl.....

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Atlam Group

Senior Manager, Paid Media

Full-time

Melbourne, Victoria

PR / Media / Communications

2 weeks ago

Are you ready to be a big part of something big? At carsales, we're all about making buying and selling a great experience. For 25 years we?ve b.....

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Atlam Group

VPS4 Transformation Communications Officer

Full-time

Melbourne, Victoria

Others

2 weeks ago

About Our Client Our client has been a trusted provider of public transport services in regional Victoria for over 40 years, connecting communiti.....

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Atlam Group

Social Media & Content Manager

Full-time

Melbourne, Victoria

PR / Media / Communications

2 weeks ago

Job Description.....

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carsales

Senior Manager, Paid Media

Full-time

Melbourne

PR / Media / Communications

2 weeks ago

What you will be doingAs the Senior Manager, Paid Media, you will be a core member of the Growth Marketing team and will be instrumental in building,.....

What you will be doing

As the Senior Manager, Paid Media, you will be a core member of the Growth Marketing team and will be instrumental in building, leading and driving our digital and above the line paid media strategies. You will be a hands-on paid media expert with an inquisitive and growth mindset, constantly looking for growth and testing opportunities to deliver commercial outcomes. You will bring an advanced understanding of paid media activities across all core channels and platforms, such as, but not limited to, SA360, DV360, Meta, and ATL Media Buying.

This role is a unique opportunity, combining strategy and hands-on tactical execution, and the ability to shape the direction of our paid media strategy and team.

Lead, execute and manage best in class, high performing digital media campaigns, from strategy to execution through all relevant channels and media buying methods. This includes, but is not limited to: Paid Search (SA360), Meta Ads, DV360 and other Programmatic platforms
In collaboration with the broader marketing team, in particular the brand, creative and analytics team, strategize, lead, execute and manage best in class, high performing Above the Line marketing campaigns through all relevant media buying methods and channels, such as OOH, Radio, and TV
Build and manage relationships with key partners, including but not limited to: Google, Meta, Programmatic Platform Partners, Media Networks, Partners and Agencies
Seek out and identify innovative media opportunities and look to implement and test these to drive commercial outcomes
Work closely and collaboratively with the marketing data analytics team, reporting on performance against targets and to uncover growth opportunities and actionable insights aimed at delivering continuous improvement
Working side by side with the App Strategist, build, execute and manage our app growth and retention plans
Working in collaboration with the marketing automation team to build cross-channel customer journeys
Proactively source external and internal audience and market insights to inform program planning and direction
Own and manage a constantly evolving a/b testing roadmap that considers audiences, bidding, creative, new ad formats, new channels, landing pages and more, to constantly optimising campaigns to their objectives
Work in collaboration with the in-house creative team to ensure campaigns are utilising effective and optimised creative that cut-through
Lead, manage and develop a high performing team of SMEs in performance and brandperformance marketing, as well as app strategy
Champion and be the leading subject matter expert in paid media, both ATL and BTL across the business – work with the marketing team and the broader business to ensure we are at the forefront of paid media across brand awareness, performance, programmatic, brandperformance
Stay across and share among stakeholders the latest paid media trends and industry developments, and adapt strategies where applicable