Total 7 job vacancies by Tbwa Singapore Pte Ltd

Job Overview:

The Planning Director will take the lead for driving outstanding creativity output, from concept direction to implementation, and ensure both Auditoire and clients’ creativity guardrails are met.

Key Responsibilities:

Overall manage the creative planning for projects and make sure the quality of these concepts/directions fit for clients’ brand/product initiatives

· Understand and provide insightful analysis about brands and products which based on but beyond briefs

· Develop concept and storyline in the preparation of proposals, tender documents and presentations for clients in cooperation with the account

· Work closely with Account and Production team to finalize concept recommendations, decisions to enable artwork execution / production phases

· Monitor the delivery schedule in line with deadline

Supervise the team’s daily work and continuously enhance team’s capabilities

· Ensure team’s process and procedures are followed more seamlessly

· Allocate the proper team members to the right projects by knowing team members’ strengths, interests and workload

· Make sure output for various projects align with the brief, and decide if extra/less elements should be included in the proposals

· Provide solutions to the problems if occurs, generate alternatives and share best practices to improve team’s skills

· Demonstrate “big picture” thinking by sharing the strategic vision with the team

Act as primary creative interface with clients, can provide constructive suggestions/solutions

· Well understand market trends, and combine with the corresponding planning solutions to clients, together with Account team to drive client satisfaction and new business opportunities

· Meet with clients to determine what they want from their projects and what initiatives they may wish to incorporate

· Present clearly, concisely, and convincingly to inspire, sharpen, and represent creative ideas and executions

Requirements:

· Independently leading mega events’ creativity generation is a must

· Deep understanding about Chinese brands and their overseas strategy

· Proven success in prior supervisory role at least 3 years

· Hands-on and with ‘can do’ spirit

· An insight miner, problem solver, and storyteller

· A critical, collaborative, and creative thinker

· Ability to work under-pressure and result driven

· Good interpersonal skills and positive attitude

Responsibilities

• Risk management of key projects in execution and delivery phases
• Responsible for financial tracking and resource management of the overall team to ensure business efficiency
• Deep understanding of the clients' and agency's business, able to provide financial counsel to clients, establish revenue & profitability objectives and plans to meet them
• Shape and drive direction of the agency and client businesses
• Entrepreneur mentality to drive growth within the agency, spotting opportunities to grow business streams organically Responsible for managing client relationship health, client satisfaction, and sustained YOY client retention of designated clients
• Lead and resolve process and operational issues internally and externally with Clients
• Establish and maintain strong partnerships with C-suites - client and agency partners
• Provide financial counsel to clients, establish revenue & profitability objectives and plans to meet them
• Partner to Strategy and Creative Leads on the business, responsible for challenging and delivering best in class effective and creative solutions for all clients
• Driver of synergy : Results oriented in both business and creative output
• Inspire the team through recent award winning works/industry best practices especially relevant to the client industry
• Responsible for building culturally resonant brands that enable business growth
• Use digital and social to provide a sharp marketing perspective and add strategic value at every step of the creative process
• Successfully manage people and create opportunities for growth and development throughout team
• Clear knowledge and understanding of team's individual capability, strength and gaps
• Role model leadership, provide leadership and professional development to internal team
• Take calculated risks and agility in responding to the changing external landscape
• Strengthening credibility and networks i.e. leveraging you personal branding, contributing to forums/discussions within the agency and the community at large

Job Specifications

1. Knowledge and Experiences Required

• Minimum 10-15 years' experience in the advertising industry
• Understanding of the overall business operations, needs, challenges and objectives
• Leadership experience in managing an account servicing team
• A proven track record of previous success, as well as a determination to continue to succeed
• Sound financial planning and budget management experience
• Experience working within a business development role within an agency or similar organisation

2. Competencies Required

• Strategic Business Management
• Selling and Pushing creative Standards + Delivery
• Client Partnership Management
• Driver of Business Growth - Revenue Generation + Profitability/Efficiency
• Leadership Capabilities - taking the lead, Decision Making
• Building up your own brand, positive influencing skills
• Results Oriented in Business and Creative Output

3. Attributes

• Commitment to TBWA Group - whatever it takes attitude
• Team player who is able to work under pressure to deliver and adhere to tight deadlines
• Accuracy and attention to details
• Pro-active, meticulous and efficiency
• Ability to work independently
• Reliability with positive attitude
• Hungry for more - driving / striving
• Unlimited potential - an expert in their role
• Manages down as well as up
• Passionate - about your role, creativity and the agency
• Exhilarated by change -pushing and thinking about what's next
• Easy to engage with and engages with others as well
• Cultural fit and contributes to culture
• Open to feedback and acts on it accordingly and quickly
• Disruptive in their thinking and approach to problem solving (strategy, creative, account handling, project management, finance,
  HR, front of office, basically everyone)

Title: CMO, TBWA\Asia

Location: Singapore

Reports to: President\Asia

Overview:

TBWA globally works with some of the most iconic brands in the world. As The Disruption Company, we help those brands find strategic and disruptive white space through the power of Disruption. As our regional CMO, you are responsible for developing and executing a comprehensive marketing strategy to enhance TBWA’s brand presence and fame, and to ensure that the business owns a greater share of the future. The ultimate goal of all our marketing efforts is to drive business growth.

But…..we’re a little bit different at TBWA\Asia. Globally, we deliberately we refer to ourselves as a Collective (not a network – networks have offices, a Collective has DNA). And in Asia, we’re proud that we live this spirit more than anywhere else. Another thing to note is that we refer to ourselves as ‘pirates’ (from the long years of working with Steve Jobs, who famously said that “it’s more fun to be a pirate than to join the navy”). But not pirates in a cliched sense of robing, maiming, and ill-discipline. In the more subtle sense that pirates always have each other’s backs, and everyone is enttled to have an opinion on the status quo regardless of rank. If you are someone who uses a job title as a blunt weapon, TBWA\Asia probably isn’t the place for you…..

This role requires a strategic thinker who can translate the Collective’s overall business objectives into effective marketing initiatives across audiences, channels and touchpoints.

A builder of strong, collaborative relationships at all levels, you possess strong interpersonal and persuasive skills that inspire others – whether via a writen brief or interpersonally. With a broad remit, this role requires significant multitasking as well as working well under pressure.

The successful candidate will have a natural ability to lead teams to get the best out of them and to think clearly and creatively under pressure.

A confident leader, you can brief clearly and concisely, articulating the vision for an idea so that markets/agencies and delivery partners can understand and implement locally. Your strategic and creative leadership will drive fame and visibility for the Collective and its work, industry- leading intelligence, and initiatives all over the region.

Essential Duties and Responsibilities:

Narrative Development

• In partnership with Asia leadership and Global Head of Comms lead the development of an annual evolved marketing and communications plan for the year ahead, one that differentiates the agencies in the market.

Thought Leadership

• Develop a strategy to generate topical subject matter, placements (3rd party and/or owned channels) and content creation for all elements of the Backslash and NEXT Intelligence units within TBWA.

• Develop and implement a strategy for how to translate industry-leading initiatives, work and intelligence from across TBWA into communications for new audiences e.g. consultants, procurement etc.

• Ensure regional and market leadership and subject matter experts are elevating the profile of the Collective through speaking engagements, content series and PR.

• Cultivate relationships and partnerships (publisher, client and future client) to find fresh and creative ways to approach thought leadership and ownable IP on future topics.

• Align marketing efforts to the Global Communications Strategy as laid out by the Head of Communications to ensure alignment across region and local markets.

External Communications

• Set strategy for digital channels.

• Deliver best practice for Tone of Voice across TBWA regional channels as well as working closely with markets to ensure all social media channels and websites are complementary.

• Oversee the team executing regional events to ensure smooth running and creative approach is being taken to all events.

• Set communications strategy for launches including new product offerings and business units.

• Advise the WW Comms team on the development of a detailed content strategy for 2024 and beyond.

• Develop and deliver an industry-leading contact strategy to ensure engagement with as yet untapped audiences.

Media Relations

• Lead all press outreach.

• Responsible for all forms of outbound news including breaking work, new hires, and other various press- worthy matters.

• Build strategic and fruitful relationships with press; ensuring our top talent are meeting the right journalists, at the right time, with relevant content.

• Identify appropriate spokespeople to comment on topical issues related to the media and marketing landscape, tapping into wider economic/societal/cultural trends.

• Prepare briefing materials and coach executives and spokespeople ahead of interviews to put their best foot forward.

• Track relevant editorial opportunities and ensure we are pitching the appropriate features, lists and awards.

• Tracs industry trends, narratives, and business shifts as it pertains to advertising and marketing communications.

Crisis Communications

• Lead the response on any crisis comms, working with the various stakeholders as necessary, including the drafting our holding statements, fact gathering, response development and project and timeline management.

Internal Communications

• Lead the development and implementation of new newsltter series from leaders into the Collective.

• Advise the Comms team on the development of a detailed content strategy for 2024 and beyond.

Speaker Opportunities

• Lead the team in the implementation of marketing efforts around regional and market leadership speaking engagements to help widen TBWA’s reach and influence at conferences outside the usual industry verticals through a creative approach to speaking engagements and our storytelling.

• Manage key partnerships with external event partners alongside regional leadership and the Global Head of Comms.

• Oversight of TBWA’s Cannes Lions marketing efforts including social media, events, external communications, newsletters.

• Working closely with the Global Comms Head to ensure awareness of WW media, meet and greets and interviews, speaking engagements during the Festival etc.

Social

• Devise and lead the implementation of a global social media strategy to cover all regional key platforms and handles.

• Provide ongoing advice and strategic support to individual agencies and markets on their own social media presence and approach.

• Work closely with GLP (Global Learning Programme) to leverage both internal and external promotion of learning programmes and talent development within TBWA

• Oversee the management of content onto the TBWA website by Global & regional leadership.

Content

• Help develop the TBWA WW content strategy for 2024 and beyond with strand ideas and creative executions.

• Oversee liaison with local markets and agencies to ensure a steady flow of content sugges5ons and ensure a seamless delivery into the Global Comms team.

• Ensure quality control across all design and content outputs.

• Develop and publish tactical content on digital channels (talent news, account wins, awards win, etc.).

Campaign Development

• Attends creative meetings on an ongoing basis and concepts with creative teams, serving as the PR voice in the room to make ideas more newsworthy and culturally relevant.

• Throughout the campaign process thinks through potential news hooks, angles and assets that make the difference in taking a good idea and catapulting it into the headlines and into the social feed.

Award Entries

• Support local market teams in crafting agency award show entries.

• Develop regional agency award show entries, working closely with the HODs.

Preferred Qualifications

• Relevant professional and technical experience and knowhow.

Possess the following traits

• Genuine collaborator – be a collaborative, agile partner.

• Hands on – comfortable working at 30,000 feet and 30 feet.

• Influential – turning a no into a yes to make ideas happen, and able to make yourself feel part of the local market teams.

• Boundless energy.

• Creative problem solver.

• Cutting Edge – always looking for what’s new.

• Limitless – atttude where anything is possible.

• Strong organisational skills.

• High attention to detail.

• Kind & nice.

Qualities

• Must be a confident communicator and presenter.

• Must possess excellent verbal communication skills.

• A wide degree of creativity and latitude with an eye for design.

• Must possess proven skills and ability in writing copy and briefing materials.

• Must possess excellent organizational and planning skills.

• Must possess solid analytical skills and proven experience in reporting and interpreting marketing data.

• Must possess proven skills in managing multiple projects at the same time to the highest standard.

• Proven experience of setting and implementing marketing strategies that drive business growth.

• Proven ability to reach new audiences through marketing and deliver significant engagement with positive outcomes.

• Proven experience of setting and implementing social media and content strategies.

• Be proactive, reliable, responsible, and accurate with an attention to detail.

• Possess the ability to keep information confidential.

• Ability to work in quick turnaround environments.

• Ability to think creatively to get around resourcing or logistical issues that might arise due to global reach and remit.

• Ability to translate briefs across territories, markets, and agencies so that contributors. Understand the opportunities presented to them.

About MAL

TBWA\Media Arts Lab is the global network dedicated to Apple.

The agency was founded on the core premise of “media ideas, artfully told” and was born out of a desire for a confidential, bespoke advertising network focused solely on creating iconic work for our one and only client.

Today, our relationship with Apple is approaching 40 years old and Media Arts Lab now has six hub offices around the world managing advertising in 20+ markets.

The Role

We are looking for a Creative Director with an art or design background to join our Southeast Asia team. This is a client-facing role, that requires gravitas and confidence to be able to hold their own when speaking to the client at the highest level.

Are You The One?

You have experience in multi-national creative agencies, and/or global brands. Armed with a portfolio of flawlessly crafted work, you are a global citizen who is adaptable in any environment across Eastern and Western cultures.

You are able to bring different perspectives into your ideas, elevating it to produce culturally-relevant, award-winning work.

You want to know what’s new – you think about the ever-evolving technology, and how your ideas could come to live and breathe in these touchpoints.

You are a culture-vulture – your finger is on the pulse of what’s hot, what’s not and what makes culture. You have an obsession with music and you groove to the beat every second of the day

You’re a storyteller – you work as one with the strategists, and you bring their meaningful insights to life with your craft.

You are fearless and able to identify potential in ideas. You are then able to provide sharp evaluation, distill them, and refine these ideas.

You are a mentor – you provide guidance to your team (especially the younger ones) and help them grow in their careers, along with you.

You are fluent in English. Knowing another SEA language is always a plus!

Diversity & Inclusion

Diversity & inclusion brings a richness which we believe enables innovation and creativity.

As such, MAL is committed to maintaining an open, welcoming and inclusive culture which allows everybody to bring their whole selves to the workplace and simply be who they are at all times.

We encourage the best and brightest from all walks of life to apply for our roles.

Role

• Lead and manage global accounts
• Mentor and guide a team of Brand Managers & Brand Executives
• Key performance will be linked to the candidate’s ability to retain relationships with existing clients and extend the agencies scope through these relationships
• Day-to-day project management across all accounts, from conceptualisation through to production and submission
• Manage project budgets and be accountable for achieving profit margins on all group accounts
• Oversee resourcing and capacity management of design/creative teams

Key Responsibilities

Operations and Business

• Risk management of projects in execution and delivery phases
• Manage profitability of project costs against resource utilisation, able to provide solutions when required
• Responsible for P&L - sustaining account growth, diversification and profitability
• Constantly and creatively looking for opportunities to grow the business

Client Management

• Pro-active client development - drive business conversations to expand business/relationships and anticipate potential strategic & business issues and challenges
• Establish strong partnership connections with mid to senior clients as go to senior person for solutions and platform for transparency in raising off record ad hoc issues

Strategy

• Gatekeeper for strategic input, ensuring work and creative briefs align with client objectives
• Foresee and solve strategic problems and challenges for clients
• Act as an escalation point for the team in resolving issues. Supports the team in confidently navigating through problems
• In-depth understanding of industry trends and their impact on client and company’s businesses

Creative

• Partner to the creative team, collaborate confidently, responsible for pushing and selling the best creative solution and quality of work to solve the clients business problem
• Cognisant of recent award winning works/industry best practices especially relevant to the client industry

Digital

• In depth understanding of platforms - latest digital and social platforms, channels and format
• Know when to engage with specialists on client briefs and/or value-adding to the creative product
• Good understanding of building digital and social-leaning SOWs

People Management

• Lead effective cross functional interaction and create a conducive environment/culture for the team and client
• Supervise, train and manage performance of team members
• Provide clear and nurturing feedback to reporting team

Knowledge & Experience Required

• At least 7 years relevant experience with a sound knowledge of print, digital and content production processes
• Leadership experience in managing an account servicing team
• Sound financial planning and budget management experience

Skills Required

• Excellent communication skills
• Excellent relationship management and presentation skills
• The ability to multi-task and provide holistic leadership support across a range of clients

Attributes

• Team player with a ‘hands-on’ approach
• Responsible, with a ‘Can do’, willing and positive attitude to be a support system for our clients
• Ability to work under tight deadlines with multiple projects
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
• Reliability, i.e. resilience, confidence, tenacity and maturity
• Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues
• Experience working across the tourism, travel, luxury and/or automotive industry, an advantage

Who you are:

A dynamic and creative Strategy Director who wants to build disruptive brand platforms and breakthrough communications. You want to lead client conversations inspire teams and be a key part of driving the strategic agenda of TBWA\Singapore.

RESPONSIBILITIES

Strategic Excellence

· Have a strong knowledge and understanding of the clients’ business problems, audience and marketing strategies.

· Able to drive the teams to find new and unique insights that can unlock creative strategies and potential new media opportunities.

· Able to lead clients through the research process with the respective Brand Management teams or other involved parties.

· Develop innovative ways to research the brand, category, culture and audience and turn it into compelling stories.

Creative Strategy

· Able to lead clear, inspiring and disruptive briefs.

· Able to find key opportunities for clients based on key business challenges and inspire and orchestrate all members of their team to turn these into opportunities into moonshot briefs/creative stimulus.

· Push creative teams and provide stimulus and thought-starters to help identify opportunities in our client brands and businesses to create breakthrough creative work.

· Constantly pushing the teams to find solutions to solve the client business problems.

Communication Planning & Data

· Lead the teams to create more integrated solutions by understanding the exact touchpoints clients need to activate to drive results.

· Able to have a deep understanding of consumer journeys for client categories and push to create solutions that will disrupt ideas.

· Able to be fluent with data and understand exactly when to bring specialists in and when to direct our own research within strategy.

Leadership/People Management

· Able to be a leader of all the teams – inspire and motivate everyone e.g. lead with passion, empathy, invest in the people, and steer the team towards a common goal/vision.

· Able to successfully coach, train and develop the performance of the team members, creating opportunities for growth and development throughout the team.

· Someone who is agile in responding to changing external landscapes and able to take calculated risks for the overall best for the client and team.

ATTRIBUTES

1. Commitment to TBWA\Group – whatever it takes attitude.

2. A global thinker with local cultural sensitivities.

3. Build relationships and skills across specialisms.

4. Foster an environment built on opportunity, trust, respect and transparency.

5. Team player, able to work under pressure and deliver to tight deadlines.

6. Pro-active, meticulous and efficient.

7. Ability to work independently.

8. Reliability with positive attitude.

9. Manages down as well as up.

10. Passionate – about your role, creativity and the agency.

11. Exhilarated by change –pushing and thinking about what’s next.

12. Easy to engage with and engages with others as well.

13. Open to feedback and acts on it accordingly and quickly.

The above statements describe the general attitude and attributes every employee of TBWA\ need to aspire to. Although you may not be evaluated against these attributes, you are expected to adhere to them during your time with TBWA\.

Summary: As an Art Director, you will be responsible for work produced on behalf of our clients, as well as any work created for our company, as the need may arise. You are required to collaborate with other creative staff in order to ideate, produce and implement creative that solves our clients' business problems, briefs or goals. You are also expected to maintain our company's standards of creative excellence and, within reason, profitability.

RESPONSIBLITIES

Ideation & Strategic Acumen

• Understand strategy and consumer insights to sell/recommend ideas brave and effective ideas.

• Effectively work on briefs across industries.

• Proactive in bringing new ideas/concepts for the brands/clients they work with

• Constantly striving to deliver disruptive ideas

• Comfortable in communicating and presenting rationale for selling/recommending creative ideas to Creative Directors and Clients

Execution / Production

• Key role in execution/production of multiple projects from concept through to completion, working with both in-house resources and third-party vendors

• Knowledgeable in production, printing, and digital media, and supervise on behalf of the company/clients when necessary.

• Understand strategy and consumer insights, building off these to develop ideas that delivers on clients' business objectives

• Passionate about craft, delivering work of the highest quality

• Deliver work for creative and effectiveness awards at local and international awards competitions

Business Acumen

• Display knowledge of the industry and client's business

• Curious about the business and how it works with an open mind and willingness to learn this side.

People Management

• Collaborate and support the creative process with the Creative Leads and other internal teams to deliver great work

• Key creative contact with integrated teams, engage the team to deliver the best output possible based on the brief.

• Manage and mentor Jr Creatives/interns

Digital

• Constantly up-skilling, proactively keeping up with trends in the creative arena including media formats and knowledgable in incorporate them into creative work

• Up to date with popular culture/trends/technology/practices and know when to adopt/adapt these information effectively to the work

• Capable of working across social and digital assets with good ability

JOB SPECIFICATIONS

Knowledge required

a. 1 - 3 years working experience as a creative.

b. Knowledgeable and understanding of the latest innovations, trends and developments in our industry.

c. A proven track record of previous success, as well as a determination to continue to succeed

Skills required

a. Commercial and creative minded

b. Excellent relationship management

c. Selling and pushing creative standards + delivery

d. Results oriented in business and creativeoutput

Attributes

a. Commitment to TBWA - whatever it takes attitude

b. Team player who is able to work under pressure to deliver and adhere to tight deadlines

c. Pro-active, meticulous and efficiency

d. Ability to work independently

e. Reliability with positive attitude

f. Hungry for more - driving/ striving

g. Exhilarated by change -pushing and thinking about what's next

h. Open to feedback and acts on it accordingly and quickly

i. Disruptive in their thinking and approach to problem solving