Position:
Senior Manager, Campaign Operations
Job Description:
Campaign Manager plans, coordinates, implements and oversees process and management of integrated marketing campaigns for a range of products and services. The Campaign Manager’s duties include hiring and briefing external agencies and freelancers, monitoring and assessing campaigns, and measuring the ROI of campaigns. Position works closely with the Channel Marketing Manager on managing spend and schedules.
For this person to be successful, they would have experience in managing digital, print and content. They would also need to be an excellent project manager and have a talent for working under pressure and in a high-volume culture.
This position is fully remote but must be able to travel to an Arrow office location as requested by Arrow leadership
What You’ll Be Doing:
- Devise marketing campaigns with the intent of creating leads and acquiring customers.
- Recruit, brief and manage contract or freelance staff to work on campaigns.
- Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to.
- Ensure content created is accurate and error-free.
- Continuously assess and report on the results of campaigns and implement improvements where necessary.
- Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or firmographic defined market segment.
- Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels
- Collaborate with marketing teams to build prescriptive persona-based buyer journeys as the foundation for campaign strategy
- Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
- Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans
- Align with SDRs on results of top funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimizations
- Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Document processes in handbook for transparency
What We Are Looking For:
- 10 years of related experience with a 4 year degree; or 8 years and an advanced degree; or equivalent experience.
What’s In It for You
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Short-Term/Long-Term Disability Insurance
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Paid Time Off
- Tuition Reimbursement
- Growth Opportunities
- Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
- On-site Café with Catering Option for Busy Lifestyles
- 24/7/365 On-site Gym and Lockers, Free for Use to All Employees!
- Bike Racks
- And more!
#LI-CB1
Annual Hiring Range/Hourly Rate:
$116,900.00 - $154,880.00
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
Location:
US-CO-Colorado (Remote Employees)
Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion.
Time Type:
Full time
Job Category:
Marketing and Communications
EEO Statement:
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.
