Abbey’s Culture:Through 19 years of a successful story, Abbey College Australia have graduated dozens of thousands of students from all over the world.....
Abbey’s Culture:
Through 19 years of a successful story, Abbey College Australia have graduated dozens of thousands of students from all over the world and proudly became one of the leading education providers in Sydney, offering work-ready training and qualifications that supply solutions to individuals and organisations to adapt and thrive even in fast-changing times.
The objective to help our students to reach their career goals is achieved by equipping them with relevant skills and training purposely-built by academic and industry experts, focused on employment outcomes, to ensure we graduate professionals with knowledge and attitudes the industries are looking for.
As a forward-looking institution, we embody the spirit of a top industry player. Our work environment is characterized by dynamism and adaptability, where challenges are embraced and uncharted territories are explored. Our team consists of imaginative and pioneering minds, adapt at clear, confident, and enthusiastic communication. Diversity and inclusion are integral to our vibrant and interactive setting. Our personnel are genuine, tenacious, and impactful, consistently delivering tangible outcomes.
The Opportunity:
As part of our exciting expansion into the Southeast Asian market --particularly targeting China and South Korea -- we are looking for a motivated and talented Regional Sales & Marketing Manager. This senior role offers the opportunity to take full ownership of our marketing strategy in these key markets. You will lead initiatives to grow our presence, develop a robust brand strategy, and enhance our engagement with prospective students. This is a unique opportunity to shape and drive Abbey's vision and contribute significantly to our continued growth.
To be successful in this role you will have:
· Bachelor’s degree or higher.
· Fluency in Korean, Chinese and English, with the ability to communicate effectively across cultures.
· At least 1+ year of experience in a marketing leadership role, with industry experience being flexible. Preference will be given to candidates with experience in the education sector.
· Proven ability to develop and execute comprehensive marketing strategies tailored to Southeast Asian markets.
· Advanced understanding of digital marketing tools and their application in the Southeast Asian context.
· Expertise in managing and optimizing social media platforms, including Little Red Note (Xiaohongshu), WeChat, TikTok, and KakaoTalk.
· A proven track record in leading successful campaigns that drive growth, engagement, and conversions.
· Strong leadership skills to manage cross-functional teams and external partners.
· Excellent communication, interpersonal, and organizational skills.
· Strong analytical abilities with the proven capacity to interpret market trends and performance data.
Tasks & responsibilities
Strategic Leadership in Southeast Asian Market
Develop and implement comprehensive marketing strategies, with a specific focus on expanding into the Chinese and South Korean markets.
Align marketing initiatives with Abbey’s overall growth objectives and brand positioning.
· Lead a team of marketing specialists and collaborate with cross-functional departments to ensure seamless execution of campaigns.
Digital Strategy & Brand Management
· Analyse social media metrics, especially those relevant to Southeast Asian audiences, to optimize campaigns and ensure alignment with regional preferences.
· Be prepared for business travel to target countries and regions, and organize promotional events in the target market.
· Oversee the development of a cohesive digital strategy tailored to Southeast Asian markets.
· Monitor and analyze social media like WeChat, Little Red Note (Xiaohongshu), & KakaoTalk, and campaign metrics to ensure continuous improvement and alignment with goals.
Partnership Development
Establish and maintain relationships with key educational agents and partners in China and South Korea.
Represent Abbey in business travel and promotional events in the target markets.
Content Creation & Oversight
Direct the creation of culturally relevant and high-quality content for digital and offline platforms.
Ensure consistent branding across all materials, aligned with Southeast Asian cultural preferences.
Market Analysis & Reporting
Conduct market research to identify new opportunities and assess competitor activities.
Prepare regular reports on marketing performance, providing actionable insights to senior leadership.
Event Management
Plan, coordinate, and execute both online and offline events, such as virtual open days and in-person workshops.
Collaborate with educational agents on marketing campaigns to build long-term relationships and expand our network in these regions.
Benefits
Competitive Remuneration
Great Office location
Excellent Commissions
Growth within the company
Performance bonus
Job Types: Full-time, Permanent
Pay: $125,000.00 – $135,000.00 per year
Work location: Sydney, NSW, 2000
Schedule:
Monday to Friday
Supplemental pay types:
Performance bonus
Job Types: Full-time, Permanent
Pay: $125,000.00 – $135,000.00 per year
Schedule:
Monday to Friday
