The Marketing Executive will be responsible for developing and executing online and offline
marketing strategies to increase brand awareness, drive customer engagement, and boost sales.
This role requires a creative and strategic thinker with experience in marketing and campaign
management.
Key Responsibilities:
Strategic Planning and Execution:
• Develop and implement marketing strategies that align with company objectives.
• Conduct market research and analyse trends to identify new marketing opportunities.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
Campaign Management:
• Plan, execute, and oversee offline marketing campaigns including print, direct mail, in-store
promotions, and events.
• Monitor and analyse campaign performance, providing regular reports and insights.
• Optimize campaigns to improve ROI and achieve KPIs.
Event Planning and Execution:
• Plan and execute promotional events, product launches, and community outreach programs.
• Coordinate logistics, negotiate contracts, and manage vendor relationships for events.
• Measure event success and report on outcomes.
Retail and In-Store Marketing:
• Develop in-store marketing strategies to enhance customer experience and drive sales.
• Oversee the creation of point-of-sale materials, displays, and signage.
• Coordinate with store managers to implement in-store promotions and campaigns.
If You Have the Following, We Want to Hear from You!
• Willing to work at Johor Bahru Town.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 3 years of experience in marketing field.
• Experience in the optical retail or healthcare industry would be added advantage.
• Proven experience in developing and executing successful marketing campaigns.
• Excellent analytical and project management skills.
• Exceptional communication and interpersonal skills.
• Creative thinker with a strategic mindset.
Benefit：
• EPF | SOCSO | EIS
• Medical claims , Check up , Dental care
• Staff Purchase for Optical Products
• Attractive bonus
• Staff Welfare
• Career growth opportunities
Interested candidate, please email your resume to hr@eyesmate.com.my
