ROLE SUMMARY:
Although rare, Multiple Myeloma is the second most common hematologic malignancy worldwide, with a 5 year survival rate of 54% and high rate of relapse on therapies currently considered Standard of Care. The current Multiple Myeloma marketplace has an estimated value of ~ $32B in most major markets by ‘2024. B-cell maturation antigen (BCMA) is a novel target that is highly active in MM, with multiple recently approved medications across different modalities. This role provides a unique opportunity to join Pfizer’s Elrexfio team as we bring this breakthrough to patients.
Elrexfio (elranatamab) is approved across 6 global markets including in the US and EU, for Relapsed/Refractory Multiple Myeloma in the Triple Class Exposed setting. Additional approvals and launches in this indication are expected throughout 2024, and there are 4 Phase 3 trials of Elrexfio currently enrolling, which investigate use earlier in MM treatment.
The Global Marketing Director, Elrexfio will report to the Global Marketing Lead, Elrexfio, and will be responsible for leading HCP marketing and brand strategy to maximize the brand opportunity across the lifecycle. Key areas of responsibility will include driving HCP strategies and execution to differentiate Elrexfio currently and in future indications within an increasingly crowded and dynamic MM market, optimizing the omnichannel mix, overseeing CI and competitive insights, and supporting regional and local pull through.
ROLE RESPONSIBILITIES:
With minimal supervision responsibilities will include but are not limited to:
Lead and manage the brand value proposition
In partnership with Business Insights and ensuring a diversity of sources, conduct market research to inform Patient Journey, Competitive Landscape and Positioning, with particular attention to future indications
Work closely with the Global Governance Team to own and evolve the core brand strategy and positioning for future indications
Optimize overall differentiation message relative to SoC and competition for HCPs and align to value proposition for other stakeholders, including market access, patients, regulators and policy
Lead scenario planning in earlier lines and evolve brand positioning to pull through differentiation in future indications
Content/Brand development (cross-stakeholder)
Responsible for executing Core Content package for HCPs
Liaise with key global cross functional stakeholders involved in the development and approval of the content including but not limited to legal, regulatory, and medical colleagues
Develop global guidance to optimize omnichannel execution in market and strategically allocate resources to maximize the value of globally-developed materials and channels (e.g., congress, training, speaker training)
Ensure continued value proposition of Multiple Myeloma Franchise
Partner with Pfizer Competitive Intelligence team and cross-functional CI team to monitor competitive landscape across current and future indications, continuously driving alignment on implications, while projecting and tracking key catalysts, including competitive timelines
Lead team in leveraging CI to inform brand strategy, optimize differentiation, and develop competitive scenarios
Build and refine target product profiles to align with key stakeholder needs and incorporate clinical, regulatory, medical, and market access considerations
Integrate latest data and evidence into promotion working with the markets to optimize approach to messaging on maturing pivotal endpoints, real-world evidence, key sub-analyses, and quality of life
Drive HCP advisory boards/panels, and KOL stakeholder engagements through coordination with the Hematology KOL Strategy Lead
Team leadership
Based on HCP stakeholder needs, ensure alignment of Elrexfio commercial strategy with clinical program, regulatory strategy and label, and real-world data plan to support key claims
Mentor and indirectly manage 2 global senior managers and 1 manager supporting HCP tactical execution
Support the annual operating plan process, long range forecasting, and oversee tactical plan development and budgeting
Manage key agency and vendor relationships to drive effective execution
Conduct all activities and make all decisions in accordance with Company policies & SOPs, Pfizer Values & global regulatory guidelines
QUALIFICATIONS:
We are seeking an experienced, world-class marketer with experience launching or growing brands in highly competitive environments. An ideal candidate will be fast learning and highly motivated, proactive and take personal accountability for work quality. The candidate must work well in a self-directed team environment, with minimal instruction needed, assume increasing levels of responsibility, take accountability for decisions and outcomes, and lead/mentor others.
BA/BS - degree required. Advanced degree preferred
Oncology experience, particularly in hematology or Multiple Myeloma, desirable
Minimum 10 years of business experience, fewer with advanced degree, including pharmaceutical industry or consulting experience in marketing, strategy or new product launch
Demonstrated experience in HCP marketing strategy and execution, including developing marketing campaigns and messaging
Proven ability to manage day to day planning and operational activities including strong project, time management and organizational skills
Demonstrated ability to identify priorities and exercise sound judgment in accomplishing work in appropriate priority order to ensure deadlines are met and leaders are prepared
Must demonstrate Courage, Excellence to work alongside a matrixed team for a breakthrough medicine in a mature multiple myeloma market
Exceptional communication skills, ability to infuse enthusiasm, energy, confidence into teams and drive change
Ability to move fast in response to what is happening in the external marketplace
Mature, self-driven colleague, with exceptional learning agility and a high degree of comfort with ambiguity. Ability to make and execute decisions independently.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Potential for international travel up to 25%.
Work Location Assignment: NYC Headquarter or Collegeville, PA
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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