Total 30 job vacancies by Informa Group Plc.

Senior Sales executive is the key point of contact between Informa Markets in Vietnam and its clients: answering queries, offering advice and introducing exhibition services. Senior Sales executive promotes services to customers and negotiate contracts with the aim of maximising profits.

1. Be responsible for managing domestic sales activities in Vietnam to meet regional and project target
2. Identify clients’ needs, maintain the relationship (mostly with senior positions) & increase the revenue with existing clients, deal with day-to-day clients’ requirement
3. Search and evaluate new prospects, build up exhibitor database, market research and develop relationship with potential clients in order to expand the customer network and company’s market share in local industry
4. Maintain good relationship with related Embassies and Associations, develop brand awareness and industry specific knowledge, including competitor events, keep up to date & analyze competitors’ activities.
5. Closely coordinate with the offices worldwide within network in managing exhibitions, overseas sales team and agents for prospects, customer services
6. Closely coordinate with Operation Department in all operations matters and with Marketing Department in promotional activities, coordinate with Finance team for timely and correct invoicing.
7. Analyze the show’s success and prepare reports, monitor after-sales services, compile and analyze sales figures for regional sales report
8. Directly report and assist Line Manager in various matters of sales

Senior Sales executive is the key point of contact between Informa Markets in Vietnam and its clients: answering queries, offering advice and introducing exhibition services. Senior Sales executive will be responsible for driving sales, developing new business opportunities, managing customer accounts and meeting revenue targets. They will also collaborate with internal teams to develop sales strategies and provide excellent customer service.  

MAIN DUTIES/RESPONSIBILITIES:

1.           Be responsible for managing domestic and international sales activities in Vietnam to meet regional and project target

2.           Identify clients’ needs, maintain the relationship (mostly with senior positions) & increase the revenue with existing clients, deal with day-to-day clients’ requirement.

3.           Search and evaluate new prospects, build up exhibitor database, market research and develop relationship with potential clients to expand the customer network and company’s market share in local industry

4.           Maintain good relationship with related Embassies and Associations, develop brand awareness and industry specific knowledge, including competitor events, keep up to date & analyze competitors’ activities.

5.           Closely coordinate with the offices worldwide within network in managing exhibitions, overseas sales team and agents for prospects, customer services.

6.           Closely coordinate with Operation Department in all operations matters and with Marketing Department in promotional activities, coordinate with Finance team for timely and correct invoicing.

7.           Analyze the show’s success and prepare reports, monitor after-sales services, compile and analyze sales figures for regional sales report.

8.           Directly report and assist Line Manager in various matters of sales.

• To undertake relevant sales and marketing activities in order to achieve pre-set targets.
• To be able to maintain existing customer revenue and identify opportunities and grow new potential customers in related industries.
• To follow up on any leads and general enquiries, dealing with them in a timely and efficient manner to turn into account.
• On a weekly basis, report on enquiries received, lapse & lost customers and newly developed target to sales leader.
• Timely and accurately input sales pipeline process through Salesforce (CRM system)
• Manage the capture and entry of Sales contract information into CRM/ invoicing system
• Support Finance in following up payment and resolving bad debt customers
• Perform additional responsibilities as assigned
• It is inevitable over time to time that the emphasis of this job will change, therefore this information will be periodically reviewed, revised and updated in consultation with the leader to reflect the appropriate changes

• To undertake relevant sales and marketing activities in order to achieve pre-set targets.
• To be able to maintain existing customer revenue and identify opportunities and grow new potential customers in related industries.
• To follow up on any leads and general enquiries, dealing with them in a timely and efficient manner to turn into account.
• On a weekly basis, report on enquiries received, lapse & lost customers and newly developed target to sales leader.
• Timely and accurately input sales pipeline process through Salesforce (CRM system)
• Manage the capture and entry of Sales contract information into CRM/ invoicing system
• Support Finance in following up payment and resolving bad debt customers
• Perform additional responsibilities as assigned
• It is inevitable over time to time that the emphasis of this job will change, therefore this information will be periodically reviewed, revised and updated in consultation with the leader to reflect the appropriate changes

If you have a passion for marketing and events, IM Thailand provides an opportunity to further develop your skills and careering emerging ASEAN markets

You will play an important role to:

• Develop marketing strategies and take lead to implement the marketing campaigns to promote the trade show
• Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
• Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
• Develop of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
• Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
• Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
• Leverage in depth audience understanding to better target/ personalise marketing content that resonate with audiences at the right time
• Manage budgets for specific campaigns and optimises spend according to metrics
• Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance

• To undertake relevant sales in order to achieve pre-set targets.
• To be able to maintain existing customer revenue and identify opportunities and grow new potential customers in related industries.
• To follow up on any leads and general enquiries, dealing with them in a timely and efficient manner to turn into account.
• On a weekly basis, report on enquiries received, lapse & lost customers and newly developed target to sales leader.
• Timely and accurately input sales pipeline process through Salesforce (CRM system)
• Manage the capture and entry of Sales contract information into CRM/ invoicing system
• Support Finance in following up payment and resolving bad debt customers
• Perform additional responsibilities as assigned
• It is inevitable over time to time that the emphasis of this job will change, therefore this information will be periodically reviewed, revised and updated in consultation with the leader to reflect the appropriate changes

About the Program:

At Informa Markets, we believe in nurturing talent and providing aspiring graduates like you with the platform to thrive and grow. Our Graduate Trainee Programme offers a unique blend of hands-on experience, mentorship, and professional development opportunities that will empower you to make meaningful contributions to our organization from day one. Through rotational placements and exposure to diverse functions and teams, you will gain invaluable insights into our business operations while honing your skills and capabilities.

As a Graduate Trainee, you will have the chance to work alongside industry experts, collaborate on exciting projects, and network with like-minded individuals who share your passion for excellence. With a clear pathway for career progression and the support of dedicated mentors, you will be equipped to unlock your full potential and achieve your professional goals within our dynamic and inclusive workplace culture.

We invite you to embark on this rewarding journey with us and become a part of our talented team driving innovation and success in the B2B events and exhibitions industry. Your future starts here at Informa Markets Asia.

Your Journey:

Receive structured guidance and support from mentors. Undergo a 1-year program with rotations in different areas:

• Sales: Generate leads, prepare pitches, and support the sales team to drive business growth.
• Marketing: Focus in Digital Marketing, clients behavior research and analyze campaign performance.
• Event Operations: Work on logistics planning, on-site deployment, and event management.

This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of responsibility entailed.

We are seeking a dynamic Assistant Business Development Manager to join our team, specializing in driving business growth within the events sector. The role will involve supporting the Event Leader in identifying new business opportunities, building client relationships, and contributing to the overall strategic direction of our events division.

Key Responsibilities:

• Researching and identifying potential clients and business opportunities within the events industry.
• Assisting in the development and implementation of business development strategies to achieve revenue goals.
• Building and maintaining relationships with key stakeholders, including agents, vendors, and sponsors.
• Collaborating with marketing and sales teams to create compelling proposals and pitches for prospective clients.
• Build relationships with potential customer groups within government and funding agencies.
• Attending industry events and conferences to network and generate leads.
• Monitoring industry trends and competitor activities to identify opportunities for innovation and growth.
• Contributing to the development of marketing materials and promotional strategies specific to the events division.

Informa Markets is looking for a Sales Executive to increase the number of sales made to existing customers as well as first-time clients. This position is to strengthen relationships with customers and turning customers into champions for the brand.

1.    Manage domestic sales activities in Vietnam to meet regional and project target.

2.    Identifying clients’ needs & maintaining the relationship (mostly with senior position) & in order to increasing revenue with existing clients

3.    Closely following up and dealing with day-to-day clients’ requirement.

4.    Market research and develop relationship with potential clients in order to expand the customer network and company’s market share in local industry.

5.    Building up the customer database in Salesforce

6.    Coordinate with other departments to follow the task schedule and ensure the project timeline. 

7.    Closely coordinate with international offices in managing exhibitions 

8.    Monitor after-sales services

9.  Manage particular international events including branding, business development, sales and customer services.

11.  Coordinate with overseas sales team and agents for prospects, customer services.

12.  Directly report to and assist Line Manager in various matters of sales

13.  Preparing the sale presentation to clients through meetings.

14.  Keeping up to date & analyzing competitors’ activities

15.  Closely coordinating with finance department in managing the payment of clients and support Finance in resolving bad debt customers as a final escalation point

16.   Preparing reports where required by Line Manager

• To undertake relevant sales and marketing activities in order to achieve pre-set targets.
• To be able to maintain existing customer revenue and identify opportunities and grow new potential customers in related industries.
• To follow up on any leads and general enquiries, dealing with them in a timely and efficient manner to turn into account.
• On a weekly basis, report on enquiries received, lapse & lost customers and newly developed target to sales leader.
• Timely and accurately input sales pipeline process through Salesforce (CRM system)
• Manage the capture and entry of Sales contract information into CRM/ invoicing system
• Support Finance in following up payment and resolving bad debt customers
• Perform additional responsibilities as assigned
• It is inevitable over time to time that the emphasis of this job will change, therefore this information will be periodically reviewed, revised and updated in consultation with the leader to reflect the appropriate changes

ROLE SUMMARY:

The Sales Manager is responsible for revenue generation from new customers and existing customers (retaining and maintaining relationships, growing accounts and driving exhibitor attendance). The role needs to source and close new customers, manage select customer accounts & targeted on their retention. The role will focus on Jewellery whilst developing flexibility to work across multiple brands if needed.

The role will be required to continually develop their Brand and industry knowledge through engagement both internally and externally at industry events.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Sales & grow existing customer accounts and lapsed customers (those who have not exhibited for one show cycle)
• Revenue generation from new customers (including some customers who have not exhibited for several years) through sales (booth, sponsorship/ advertisement and fully integrated packages) across products and revenue streams within a business unit
• Manage overseas sales offices and agents to achieve assigned targets
• Feeding key customer feedback and market trends / issues for Event and Marketing strategy
• Support the Event Director in revenue planning for the Event for both virtual and physical exhibition
• Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
• Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
• Develop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising
• Develop retention campaigns in collaboration with Exhibitor Marketing teams
• Deliver assigned Sales campaigns, against accounts, products and revenue targets
• Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance
• Support on the on-site re-booking of existing customer accounts
• Communicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reporting
• Maintain accurate and timely customer information and notes within Salesforce (CRM system)
• Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Event teams
• Support Finance in resolving bad debt customers as a final escalation point
• Act as an informal mentor to Account executives to share industry knowledge and experience
• Perform additional responsibilities as assigned

ILLUSTRATIVE ROLE METRICS:

• Revenue targets
  • New business revenue growth (new & lost customers)
  • Existing customer retention revenue
  • Rebook revenue
  • Existing customer revenue growth
  • Brand (Event/product) existing customer revenue performance against target

• Individual performance metrics
  • Number of open opportunities
  • Number of pipeline opportunities
  • New business sales conversion % (win rate)
  • Existing customers sales conversion % (retention off site)
  • % re-book on site
  • Deal size (average sales value for closed – won deals)
  • Sales cycle time (average time it takes a team to close a customer)
  • % of sales target attained
• Individual sales activity metrics
  • Number of calls and meetings (by sector / account size)
  • Number of new f2f customer meetings
  • Number of new leads/ existing customers into pipeline
  • Customer contact volume
• Overseas sales office & agent management metrics
  • % of sales target attained
• Sales process and technology adoption metrics
  • Key Salesforce system adoption metrics
  • Sales Excellence pipeline process adoption

The Registration & Digital Marketing Specialist will play a crucial role in managing the entire registration process for our exhibitions and driving our digital marketing efforts. This position involves pre-show, onsite, and post-show registration setup, comprehensive data analysis and reporting, and support for digital marketing campaigns. Additionally, the role includes creating and designing e-newsletters to promote our exhibitions throughout the year.

Key Responsibilities:

Registration Management:

• Set up and manage pre-show, onsite, and post-show registration processes.
• Coordinate with internal teams and external vendors to ensure smooth registration operations.
• Analyze registration data and prepare detailed reports to inform decision-making.

Digital Marketing Support:

• Assist in planning and executing digital marketing campaigns across various platforms (social media, email, search engines).
• Monitor and report on the performance of digital marketing initiatives.
• Provide CID and tracking on all channels to track all channels performance and report.

E-newsletter Creation:

• Design and create engaging e-newsletters to promote exhibitions and communicate important updates.
• Tracking performance and provide summary report for individual e.news by monthly basic.

The Senior Sales Executive is responsible for revenue generation from new customers and existing customers.

You will be expected to source and close leads, to develop strategies to attract new customers, enter new markets and review new business revenue; revenue generation from existing and new customers by retaining and maintaining relationships, growing accounts and driving exhibitor attendance.

1.        Be responsible for managing domestic sales activities in Vietnam to meet regional and event target.

2.        Identify clients’ needs, maintain the relationship (mostly with senior positions) & increase the revenue with existing clients, deal with day-to-day clients’ requirement

3.        Search and evaluate new prospects, build up exhibitor database, market research and develop relationship with potential clients

4.         Maintain good relationship with related Embassies and Associations, develop brand awareness and industry specific knowledge, keep up to date & analyze competitors’ activities.

5.        Closely coordinate with the offices worldwide within network in managing exhibitions, overseas sales team and agents for prospects, customer services

6.        Closely coordinate with Operation Department in all operations matters and with Marketing Department in promotional activities, coordinate with Finance team for timely and correct invoicing.

7.        Monitor after-sales services, compile and analyze sales figures for regional sales report.

8.        Maintain accurate and timely customer information and notes within Salesforce (CRM system)

9.        Capture and enter sales contract information into the CRM/ invoicing system, being in charge of exhibitors’ payment follow up with the support from an event executive.

10.      Directly report to and assist Event Manager in various matters of sales and event management.

We are seeking a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign for tourism events in Saudi. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.

Key Performance Indicators:

• Design and delivery of marketing campaigns in line with business objectives set by Marketing/Event Director.
• Adherence to timelines and budgets.
• Marketing KPI vs performance report

Key Responsibilities

PLANNING & CAMPAIGN MANAGEMENT:

• Work with show teams to plan product (largely B2B exhibitions) marketing campaigns to meet strategic objectives.
• Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign.
• Develop marketing budgets in line with plans and maintain budget trackers.
• Appoint and manage external suppliers.
• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's.
• Optimise spend across marketing channels.
• Identify paid media requirements and negotiate media buy (either directly or through an agency).
• Recommend website strategy to maximise relevant traffic and conversion.

ANALYSIS & INSIGHT:

• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
• Share relevant insights with sales and event team to drive revenues or pursue new opportunities.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc).
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
• Use recommended campaign analytics dashboards daily to monitor performance.
• Build a culture of testing and metrics-driven decision making in the team.
• Share case studies with marketers within the team, division and Global Exhibitions.

MARKETING EXECUTION:

• Identify target universe and key segments within target universe.
• Develop personas, value propositions and messaging for each of the key segments.
• Copy writing - according to strengths within the team - in line with the content calendar and messaging.
• Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels.
• Monitor and adjust digital marketing activity based on performance metrics.
• Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc.)
• Manage PR agency (internal or external) with input from event manager/event director.
• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.
• Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion.
• Coordinate the design and production of all marketing collateral to be determined within the marketing plan.
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Tahaluf standards.

TEAM MANAGEMENT:

• Provide guidance, feedback and inspiration to line reports/assisting team.
• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.
• Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap.
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)
• Reflect the high-performance culture of the marketing team.
• Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team.

As Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good and quality attendance and attendees’ experience.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Design and execute brand communications strategies and marketing plans for the events, as well as result-driven marketing promotions campaigns
• Develop marketing and client engagement strategies and initiatives for the Asia region to enhance Events awareness, drive sales and grow market share. Then work hands-on with members of the Marketing team to deliver each initiative on the marketing calendar
• Develop regional digital and social media strategies in line with event branding guidelines and campaigns, leveraging local insights and influencers to build brand awareness 
• Work closely with key stakeholders to gather audience and commercial insights, develop a data driven POV on what motivates our buyers, and execute effective, measurable marketing campaigns
• Track responsible budgets and investments, ensuring budgets are managed in a timely manner and evaluate effectiveness and relevant performance metrics
• Support competitive benchmarking and provide data-driven insights and best practices for strategic planning;
• Manage content, social media, creative and marketing agencies and suppliers for identifying market opportunities and delivering aligned impacts
• Works closely and collaboratively with the Event and Sales team to plan and execute the event’s entire marketing campaign. 
•  Work with trade media and partners such as trade associations to extend promotional reach
• Onsite event management including but not limited to
  • Pre-registration and onsite registration
  • Supervision of survey temps to ensure quality insights are captured
  • Obtaining exhibitor and visitor quotes