At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology

• Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.
• Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations.
• Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

• Develop and implement annual business plans to achieve business targets
• Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners
• Localize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retail
• Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams
• Track and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal). and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
• Demonstrate excellent project management skills
• Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.
• Analyze ROI of advertising and promotional investments to optimize the mix
• Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability
• Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy
• Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public
• Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

SUPERVISORY/MANAGEMENT RESPONSIBILITIES IF APPLICABLE

• One direct report

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

• A basic degree in business studies, marketing, or any sciences
• 6+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantage
• Preferably in the pharmaceutical and/or FMCG Health or OTC /medical device industry
• Knowledge & experience in diabetes category will be advantageous
• Versatile, result-oriented, energetic / dynamic personality & passionate about branding
• Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies
• An excellent communicator, both verbally & in writing
• Intimate knowledge of marketing mix tools and application know-how
• In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices
• Organizational skills & operational rigor to ensure effective execution of plans
• Achieve Plan sales and margin
• Achieve new users and retention targets

Our unique pharmaceutical business offers exposure to medicines, vaccines and consumer healthcare products across a patient’s life cycle from conception to later life, with brands coming from; our established business, wholly owned local companies and local brands. We have an exciting opportunity for the right person to join our regional marketing team; to help transform the business and deliver on our ambition to grow the business with our expansion in to e-commerce and digital healthcare services. Beyond day to day marketing, there will be involvement with Business Development (BD) to build the product pipeline and fill the innovation hub. The right candidate will be able to work independently and be creative and passionate.

The role is tasked with (1) innovative marketing plans, in partnership with affiliate businesses and the global marketing team (2) forecasting marketing initiatives based on consumer insights and analysis of new business opportunities (3) enhancing the capabilities and talent pipeline in the marketing organization (4) leading programs to deliver on the APAC strategy to double the size of the business.

The position is responsible for also working closely with cross functional teams across the geographies.

Responsibilities

• To review and support the APAC region’s strategic business plans for the group of products (Brands, BGX, Gx and OTx) and to support APAC region’s sales and share growth for the group of products with a focus on current as well as the product portfolio of new launches.
• Provide support to affiliate to assure the commercial success of assigned brands/TA
• Ensure APAC EPD builds and enhances a Marketing led mindset with insights, patients and customers at the core of everything delivered.
• Develop project and marketing plans supporting new product introductions from both internal and external resources
• Success in the role will take into account the delivery of sales against Plan numbers, utilization of the promotional support budget and improved market share of brands across TAs.
• Design, manage and support marketing insights driven brand plans for APAC EPD with the involvement as appropriate of all key stakeholders. The plans should identify future trends and address all key issues, CSFs and execution steps.
• Work cross functionally across APAC in executing the annual and long term marketing plan.
• Ensure Affiliate Marketing plans are reviewed, challenged and executed well.
• Design, plan and organize execution of key regional marketing programs for the brands including digital and multichannel customer engagement.
• Create mechanisms to monitor and assess execution of marketing programs. Adapt plan and tactics accordingly
• Be responsible for Regional launch plans and ensure optimal utilization of the planned promotional support budget
• Ensure suitable commercial input for NPD business case evaluation (clinical development and Licensing & Acquisitions (L&A))
• Leverage market insight and market research programs for key brands to answer key questions posed by the brand to deliver on unmet needs
• Ensure capability building across the region in launching new BGx and marketing BGx
• Collaborate with sales team and reinforce portfolio selling and category management
• Reinforce best practices sharing across affiliates
• Represent Asia in Divisional/Global Marketing forums

Requirements

• Business degree – Graduate or Post-graduate
• +8 years of pharmaceutical marketing experience
• Regional experience is an asset
• Local experience in APAC with ideally at least 1 year experience in sales on top of marketing
• Knowledge of APAC pharmaceutical market
• Experience in cardiology, CNS, respiratory TA is a plus
• Fresh consumer mindset thinking that shows innovation and ambition
• Keen interest to challenge the status quo in order to transform the business
• Agility and clear communication skills to be a key influencer with a variety of stakeholders
• Hungry for a challenge
• Resilience to upgrade thinking with the objective to grow the business
• Intrapreneurial, takes initiative and comfortable to take the lead
• Exuding high energy, demonstrating progressive thinking that is market competitive
• Insights driven brand builder. Brand champion
• Comfortable to operate with multiple competing priorities with limited resources
• Collaborative leadership style, able to bring multiple parties together to resolve an issue
• Excellent interpersonal skills

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Job Purpose:

This role supports in the acquisition/retention of users of Freestyle Libre (people with diabetes and HCP) through driving content creation, platform development and analytics blueprint from strategy, data, insights, resources, and execution of CRM programs/campaigns that will enable achievement of ADC’s growth ambitions.

Accountability:

• Achieve APAC sales, margin, and market share target.
• Brand custodianship of Abbott Diabetes Care brands.

Lead content and retention strategies and executions:

Work closely with APAC key stakeholders on content creation, retention strategies, campaigns, measurement, and solutions as well as prioritization of budgetary allocations within APAC and the respective affiliates.

Content and platform:

• Partner with APAC HCP/Consumer marketing leads to identify key strategies/areas of focus on content strategy development and implementations, lead overall content creation and delivery.
• Maintain existing platform and develop new innovative channel strategy to achieve customer reach and effectiveness.
• Drive changes in content and channel models to align with real world analysis.
• Develop APAC retention content/program strategy and launch including platform building, optimization testing, testing schemes (test v. control, A/B testing), and reporting and impact as well as its broader impact on overall business.

Reach and Effectiveness:

• Actively design and explore new data points (both internal/external data) and platform to further drive customer reach/scale.
• Leverage appropriate dashboards and analytical calculations to drive performance marketing that demonstrate country-specific customer lifecycles and loyalty.
• Help improve ROI of marketing spend by optimizing marketing plans and channel strategies through analysis of past and retention campaigns.
• Work with LibreView Data Systems (global) and Privacy and BTS to enable deduped FSLL data feed into each country’s database, utilizing this data as the Single Source of Truth to optimize customer retention.
• Highlight and prioritize areas for enhancements within the available marketing analytics ecosystem, including building the case for improved data collection, storage, and transformation.
• Provide strategic input to BTS, commercial and marketing counterparts on systems integrations needs.

Drive insights and analytics to fuel next level growth:

• Enable continuous improvement in patient onboarding experiences to achieve acquisition and retention initiatives, which include identifying customer signature moment, patient experience research, segmentation, journey roadmap analysis, etc.
• Define/refine multiple digital CRM channels to ensure customer database is segmented effectively to maximize the customer lifecycle value for targeted marketing activities, and includes establishing clear customer segmentation, KPI, sensor usage behaviors, etc.
• Identify key insights/activities to be initiated within the onboarding/retention journey, consistently evaluates HCP/patient insights, user experience analysis and business performance to drive better results in new patient acquisition and retention.

Ensure all business activities comply with the relevant Acts, legal demands, safety, and ethical standards. Review complaints and suggestions relating to assigned products.

Establish a productive work environment by creating trust and respect within the APAC region. Develop an atmosphere of confidence and strength and create opportunities to recognize and reward outstanding individual and team performance.

Requirements

• Post-graduate or tertiary qualifications for Marketing or Business Management, Digital Marketing, Data analytics and platform development from a reputable university
• Or tertiary qualifications with significant digital experience gained from a reputable consumer or B2B brand, or a digital agency or technology development company.
• Ideally working with Salesforce.com, Marketing Cloud or Adobe
• Experience in Medical Devices industry and/or working across Asian markets with proficiency in one or more Asian languages being advantageous
• 12-15years of content/retention/data management and analytics / project management experience gained at a country, regional or global level, in a fast-paced and competitive market setting.
• Strong content creation management and delivery for both HCP/Customer approach model, inclusive of proven experience in developing and delivering CRM strategies for a business, resulting in an increase in customer value and revenue.
• Develop Customer and HCP Journey Mapping analyzing touchpoints, using the end-to-end process from brief to execution and performance analysis to maximize loyalty and retention opportunities.
• Proven experience in leading a CRM campaign leveraging retention platform (i.e. SFMC or any new channel, tools) from its conceptualization to its successful completion, creating high quality reports and documentation for both internal and external audiences to further enhance CRM efforts.
• Experience in budget development and the establishment of procedures for the purpose of monitoring progress against the business plans and objectives and ensuring the best application of finances and other resources.
• Verbal and written communication skills are essential for this position where effective execution of cross-functional collaboration is highly dependent on the clarity of communication.
• Ability to inspire trust in others and build positive internal and external relationships, bringing people along with a unified vision and towards a common goal.
• Analytical skills, ability and keen interest conducting analysis of data and deriving insights
• Technical digital competency, knowledge and experience required include:
• Data strategy experience across 1st, 2nd, and 3rd party data
• Knowledge of buyer behavior, path to purchase or decision science models
• Experienced user of Google Analytics, Adobe Analytics, Excel, other Power BI tools
• Ability to formulate and analyze data using Excel and SQL, as well as mobile, cloud and app user analytics.
• Knowledge of key digital analytics (Lifetime value, MAU, DAU, retention or life-cycle segmentation, attribution)

Primary Job Function

Our unique pharmaceutical business offers exposure to medicines, vaccines and consumer healthcare products across a patient’s life cycle from conception to later life, with brands coming from; our established business, wholly owned local companies and local brands. We have an exciting opportunity for the right person to join our regional marketing team; to help transform the business and deliver on our ambition to grow the business with our expansion in to e-commerce and digital healthcare services.

Beyond day to day marketing, there will be involvement with Business Development (BD) to build the product pipeline and fill the innovation hub. The right candidate will be able to work independently and be creative and passionate.

The role is tasked with (1) innovative marketing plans, in partnership with affiliate businesses and the global marketing team (2) forecasting marketing initiatives based on consumer insights and analysis of new business opportunities (3) enhancing the capabilities and talent pipeline in the marketing organisation (4) leading programs to deliver on the APAC strategy to double the size of the business.

The position is responsible for also working closely with cross functional teams across the geographies.

Core Job Responsibilities

• To review and support the APAC region’s strategic business plans for the group of products (Brands, BGX, Gx and OTC/OTx) and to support APAC region’s sales and share growth for the group of products with a focus on current as well as the product portfolio of new launches.
• Provide support to affiliate to assure the commercial success of assigned brands/TA
• Ensure APAC EPD builds and enhances a Marketing led mindset with insights, patients and customers at the core of everything delivered.
• Develop project and marketing plans supporting new product introductions from both internal and external resources
• Success in the role will take into account the delivery of sales against Plan numbers, utilisation of the promotional support budget and improved market share of brands across TAs.
• Design, manage and support marketing insights driven brand plans for APAC EPD with the involvement as appropriate of all key stakeholders. The plans should identify future trends and address all key issues, CSFs and execution steps.
• Work cross functionally across APAC in executing the annual and long term marketing plan.
• Ensure Affiliate Marketing plans are reviewed, challenged and executed well.
• Design, plan and organize execution of key regional marketing programs for the brands including digital and multichannel customer engagement.
• Create mechanisms to monitor and assess execution of marketing programs. Adapt plan and tactics accordingly
• Be responsible for Regional launch plans and ensure optimal utilisation of the planned promotional support budget
• Ensure suitable commercial input for NPD business case evaluation (clinical development and Licensing & Acquisitions (L&A))
• Leverage market insight and market research programs for key brands to answer key questions posed by the brand to deliver on unmet needs
• Ensure capability building across the region in launching new BGx and marketing BGx
• Collaborate with sales team and reinforce portfolio selling and category management
• Reinforce best practices sharing across affiliates
• Represent Asia in Divisional/Global Marketing forums

Minimum Education

• Business degree – Graduate or Post-graduate

Minimum Experience/Training Required

Minimum 10 years of pharmaceutical marketing experience

Regional asset is an asset

Local experience in APAC with preferably at least 1 year experience in sales on top of marketing

Knowledge of APAC pharmaceutical market

Experience in cardiology, CNS or Gastro enterology TA is a plus

Skills and Competencies Required

• Fresh consumer mindset thinking that shows innovation and ambition
• Keen interest to challenge the status quo in order to transform the business
• Agility and clear communication skills to be a key influencer with a variety of stakeholders
• Hungry for a challenge
• Resilience to upgrade thinking with the objective to grow the business
• Intrapreneurial, takes initiative and comfortable to take the lead
• Exuding high energy, demonstrating progressive thinking that is market competitive
• Insights driven brand builder. Brand champion
• Comfortable to operate with multiple competing priorities with limited resources
• Collaborative leadership style, able to bring multiple parties together to resolve an issue
• Excellent interpersonal skills

Job Description

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Abbott Molecular is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level.

Primary Function:

• The Marketing Manager will identify, manage and deliver customer centric solutions to the markets assigned in the APAC region.
• The key areas of responsibilities include strategic marketing planning and tactical execution prioritizing profitable and impactful areas for growth in consideration of customer requirements and macro market conditions; identifying and executing new channel opportunities for increased market access; gaining insights and analysing market conditions and market trends and using the intel for planning; developing and managing competitive strategies; and identifying opportunities for increasing customer and business value through product and workflow differentiation while partnering with other Abbott divisions and functions for a complete solution.
• The Marketing Manager will work closely with sales, distribution partners and other support functions to ensure revenue and customer satisfaction goals are met.

Major Responsibilities:

• Develop annual marketing plan and initiatives for the molecular diagnostics business in each country, prioritizing according to business impact and aligning to key business objectives.
• Effectively manage marketing, partnerships, sponsorships, advertising and promotional initiatives to achieve short and long term business objectives; including revenue, sales, profit and market share targets
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial and Commercial Excellence data
• Identify, analyze, and translate product, brand, customer and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan and branding requirements
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
• Introduces and markets new products by developing time-integrated plans with sales, supply chain, regulatory and quality, Scientific Affairs and Government Affairs when needed
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Maintain professional network with the Key Opinion Leaders, policy makers, funders and other key stakeholders to optimise Abbott brand, solutions and company position in the market, partnering with other functions including Market Access, Medical/Scientific Affairs, Government Affairs
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Effectively communicate with cross-functional teams within and across Abbott Divisions

Requirements:

• Bachelor's Degree in Marketing/Molecular Biology/Medical/Biological sciences or related disciplines
• Minimum 10 years experience in product management and marketing and/or business development in diagnostics/medical devices/pharma
• Prior marketing experience in infectious disease and sexual & women’s health management in public health and private laboratory highly preferred
• Experience in market access or laboratory sales will be an advantage
• Strong stakeholder management skills, experienced in influencing stakeholders internally & externally such as KOLs, Medical Societies, policy makers, guideline influencers etc
• Collaborative and hands-on, able to work cross functionally and across borders within region
• Strong communication skills, English proficiency required

This position can be based in the following countries: Singapore/Thailand/India.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Primary Function:

• As Associate Director, Marketing - Pacific Asia- you will provide thought leadership, coordination of innovations for our portfolio of Abbott Nutrition products in Pacific Asia region
• You will be responsible for managing innovation pipeline including: insight generation, market and product scoping, financial valuations, claims and science story development and validation amongst consumers and health care professionals, contingency planning, and commercial project lead through stage-gate processes for key Abbott Nutrition brands in Pacific Asia – Similac, Pediasure, Ensure and Glucerna.
• Market responsibilities include Vietnam, Philippines, Malaysia, Singapore, Indonesia, Australia and NZ, Japan, India, Taiwan, China, HK.

Major Responsibilities:

• Drive consumer insight development and trend spotting, working with Marketing Insights to uncover competitively differentiated and superior product, package, and other innovation ideas tied directly to resolving a consumer need state.
• Builds value propositions translating to incremental financials opportunities with demonstrable consumer interest, addressing wider market and competitive landscape consideration.
• Ensure pipeline sufficiency by planning innovation building blocks, together with contingency, to meet PA nutrition business objectives.
• Strategic prioritization of short term and longer term innovations to drive clarity on resource management, while balancing business needs
• Meet regularly with consumers and HCPs/KOLs
• Work with Global, Regional and Affiliate teams to develop regional innovation pipeline strategy and initiatives and support affiliates for individual pipelines across the brands.
• Seamlessly drive projects through the stage – gate processes, with close partnerships with cross functional teams – including R&D, Supply Chain, Project Management, Regulatory and others.
• Pulls together PIERs (Project Initiations in the system) for new product innovations with clear scoping (product, market, SKUs) and P&Ls meeting relevant financial hurdles.
• Work with business teams within PA as well as other regions to refine opportunity attractiveness for new innovation concepts, and build advocacy for projects to increase alignment, size, and scope.
• Work directly with global, regional and affiliate marketing as well as cross functional partners (Market Insights, R&D) to continually develop and execute portfolio strategy, meeting the long-term growth needs of the brands.
• Monitor industry trends and competitor activities to identify new opportunities for the company, Review competitors’ products and suppliers proposals to identify opportunities for new products or improvements to existing ones

Accountability:

• Responsible to drive insights & ideation as well as concept and claims development.
• Stringent vetting of claims, concepts and science stories amongst target consumers and health care professionals through qualitative and quantitative studies, for proven potential.
• Pull together PIERs with full scoping, financial and cross functional assessment for new projects.
• Timely delivery of key deliverables across the stage gate process for all key initiatives.
• Lead large, regional projects; may lead strategic cross-category projects.
• Market scope include South East Asia, ANZ, Japan, India, Taiwan, China, HK.

Requirements:

• Bachelor's Degree in Marketing/Business or related disciplines. MBA qualification is advantageous
• Minimum 13 years of product marketing, brand management, or/and innovation/product launch experience in nutrition or FMCG or pharma industry preferred.
• Candidates with experience in Nutrition industry advantageous
• Expert knowledge and experience in Gate-stage innovation process
• Strong grasp of core marketing concepts and successful track record of their application
• Strong analytical skills including business and financial management.
• A demonstrated leader; able to drive urgency for progress in self and others needing little direct supervision
• Experienced in handling complex projects in a matrix organization with demonstrated ability to collaborate with cross-functional teams to attain business objectives
• Experienced in working with global/area/local marketing team, and with R&D, agencies, and other key cross-functional teams
• Strong oral and written communication skills

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

Primary Function:

• One of Core Diagnostics’ (Core Dx) strategic imperatives is to promote our end-to-end solution and create differentiation in the mind of our customers.
• Digital Health Solutions (Informatics), instrumentation and automation are critical components of this total solution that enhance the operational performance of the labs and need to be marketed accordingly.
• The primary focus of this Marketing Manager is to develop strategies to create demand with our portfolio mentioned above to gain significant share in the Asia Pacific region.

Major Responsibilities:

• Drive initiatives that will facilitate faster adoption end-to-end solution with a focus on Digital Health Solutions (DHS)
• Demonstrate value of Abbott’s DHS to catalyze faster adoption in the market
• Build reference sites and proof points of the total solutions offering
• Manage all relevant marketing/ad-promo materials targeting both in-lab and outside-the-lab-stakeholders
• Monitor competition and develop appropriate responses
• Achieve Area plan revenue for DHS Solutions
• Improve DHS penetration in deals and in current customers
• Drive new marketing approaches/opportunities for customers and keep abreast of customers needs, competitors, technology, marketplace changes
• Any other responsibilities as assigned by manager

Requirements:

• Bachelor’s Degree in life sciences, engineering or related technical discipline. MBA is preferred
• Minimum 10 years of overall experience, with ideally 5 years of experience managing healthcare informatics/digital health solution products in sales/marketing
• Proficient in healthcare marketing
• Prior experience in diagnostics/lab environment preferred
• Strong team player
• Good communication and stakeholder management skills
• Able to travel for up to 40% of the time
• Strategic thinking skills and customer driven
• Results driven individual who challenges the status quo

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.