Total 2 Manager level PR / Media / Communications job vacancies in Selangor

To lead, develop and inspire the Com&In team and other functions in the store in increasing the home furnishing interest of the many people and creating demand for home furnishing solutions and know how in the local market. Accountable for the store layout, range presentation and store communication thereby contributing to positioning the IKEA brand as the leader in life at home.

RESPONSIBILITIES OF THE JOB

• Lead and inspire the KV Com&In team to use knowledge of IKEA home furnishing and people's life at home to grow the business.
• Partner with the store manager to stimulate and increase interest in home furnishing for all co-workers in the store.
• Be the creative leader by initiating and facilitating workshops to generate creative directions.
• Secure vitality and seasonality in the store by creating and implementing a store commercial calendar together with the store management team.
• Lead the KV Com&In team in securing relevant and inspiring range presentation solutions, an optimal store layout and effective and efficient store communication that builds the IKEA Brand and distances IKEA retailers from the competition.
• Secure that the commercial team has the right understanding of store layout, range presentation and store communication thereby contributing to the work method for range presentation.
• Contribute with knowledge of people's life at home and consumer shopping behaviour in the creation and implementation of the store business plan.
• Based on the national competence development plan, identify current and future business needs in order to recruit, develop and retain a high performing and passionate KV Com&In team.
• Lead and challenge the Com&In team to constantly take actions that exploit commercial opportunities both in the short- and long term.
 

About the job

The purpose of the Marketing & PR Manager at IKEA is to use the IKEA business priorities, knowledge of IKEA range, online and offline consumer trends, Malaysia market, competition and IKEA customers’ living situations to drive and develop solutions now and in the future in Malaysia and in all external media. This role leads and inspire in the marketing function to achieve comms excellence, sales growth and profitability. This role contributes to the business development using specialist knowledge, set a clear direction on marketing, advertising, PR and print publication functions in Malaysia.

Your assignment

• Accountable for Advertising (Offline and Display Banners). Ensure the development and successful implementation of advertising campaigns as per the commercial calendar and any other locally relevant opportunities in addition to the commercial calendar.
• Work closely with other SO functions and Markets in the development of each launch/campaign.
• Secure that the overall advertising budget for the country is achieved and ensure appropriate evaluation to measure tangible metrics associated with budget and performance that delivers on marketing investments.
• Accountable for (Commercial) Public Relations. Lead the development of PR strategy that supports the overall communication strategy direction and oversee that all country PR actions (e.g. interviews, media launches, press conference, etc) are implemented successfully.
• Manage PR agency, their KPIs and deliverables. Secure brand leadership in media value and share of voice results in country PR.
• Responsible for the development of Loyalty Communications and programme updates. Manage the development of loyalty communications calendar/brief as a base, to develop communications materials for IKEA FAMILY and småles members.
• Ensure red thread with the communication platforms (e.g. Ads, Digital, etc.) in line with launch and campaign themes.
• Responsible for External Partner Collaborations and Loyalty Programme Partnerships. Lead, review and approve collaboration initiatives to include sponsorship and promotions.
• Lead and liaise with relevant interval stakeholders such as the marketing team, Sales, Com-in, stores or sustainability if the collaboration involves them.
• Responsible for other tasks including Market Intelligence coordination, Budgets, etc. Main co-ordinator of Market Intelligence research initiated by Systems on country level. Thereafter, to work closely with Local Marketing to maximise opportunities at the PMA level as needed to externally communicate commercial offers and activities in the market.

Secure that the overall advertising budget for the country is achieved and ensure appropriate evaluation to measure tangible metrics associated with budget and performance that delivers on marketing investments.