The Senior Specialist - Social Media works in the social team as part of the creative content team to deliver the day-to-day content across the club’s social platforms. This includes content creation and publication of organic, branded, sponsored, marketing and comms content. The focus is on overall growth of all of LFC’s social channels, maintaining and growing engagement levels and maximising on conversion metrics where applicable, e.g. driving traffic to owned and operated platforms.
About the role
- Responsible for daily publication of content on the club’s social media platforms
- Responsible daily for conception, production, and delivery of social first content
- Work with wider team to shape how the club presents itself to fans worldwide across social media through the introduction of creative new ideas and concepts and formats, with a strong focus on video and graphics.
- Work in conjunction with internal and external stakeholders including the Content, Graphics, Commercial and Marketing teams on the creation and delivery of branded content and paid campaigns.
- Work as part of the wider team to help ideate, conceive and execute innovative and dynamic ideas
- Play a part in ensuring that the Club is at the forefront of social media innovation and best practice, maintaining a sharp eye on our competitor set and other influential content creators/social media accounts
- Provide matchday social media coverage at Anfield and at away matches across all competitions Premier League, European competitions, WSL and Academy.
- Be aware of and use research/analysis and measurement and use social analytics in collaboration with other departments
You will have…
- Good knowledge of LFC’s squad, players, managers, coaching staff across all men’s, women's and youth teams
- Use top class sport knowledge, with sharp football insight to generate content that works to KPIs and goals
- Ability to work within a cross functional media and marketing team to deliver club campaigns
- Excellent knowledge of social platforms focussing on (but not limited to) Facebook, Instagram, Twitter, TikTok, Snapchat, YouTube, WhatsApp etc
- Ability to react fast to real-time situations and be make confident and considered decisions
- Strong editorial judgement around crafting and posting content in pressure situations
You will have these technical Skills
- Collaborative working skills specifically with and in cross functional teams
- Experience of social media logistic platforms for scheduling, approving, publishing, tagging and reporting
- Competent at capturing suitable social media content on a mobile phone
- Experience of creating video and GFX content using template-based tools and/or Adobe Creative Studio (Photoshop, Premiere), Tellyo/Grabyo, Opta Match Graphics etc.
- Ability to report on content performance
Your main base will be our Chapel Street Office which is close to local bars, shops and restaurants and has great views over the river Mersey.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.
You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
#LFCjobs
