Total 34 service centre manager job vacancies in PR / Media / Communications category in NSW - Sydney - Eastern Sydney

This role reports to the Director, Visa Consumer Marketing and Partnerships AUNZSP and will be a key member of the Visa Marketing Team. A passionate group with a high-performance culture responsible for our brand health and delivering best in class consumer, client and merchant marketing and B2B marketing to drive business growth across Australia, New Zealand and South Pacific (AuNZSP).

Supporting the Senior Director and Director Consumer Marketing and Partnerships, the Senior Media Manager is responsible for developing, implementing, and optimising programmatic and social B2C campaigns across that drive growth for our Visa brand. 

This role will support the expansion of our Media Advisory and Execution capability within our Marketing Services function through selling and executing engagements that help Visa’s clients (Issuers, Merchants, Acquirers, Fintechs) strengthen their business.  

What a Senior Media Manager does at Visa:

• End-to-end campaign management. Plan and implement client campaigns across demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk, as well as Google ads that are aligned with client’s campaign brief and KPIs.
• Manage & optimise budgets, establish bidding strategies, and targeting tactics to achieve campaign objectives while maintaining efficiency. The specialist should also be able to recommend platforms for consideration, and set target bids.
• Ensure creative assets provided are compliant with platform guidelines and best practices.
• Vendor management and negotiation (ie SSPs, ad exchanges, data providers) for private exchanges (PMP) programmatic guaranteed (PG)
• Create insightful and actionable reports to increase the effectiveness of client campaigns
• Work closely with Media Agency to ensure successful tracking and delivery of holistic campaigns (with Agency trafficking team).
• Set up in-housing workflows and templates from scratch. Ie work with vendors to set up platforms, establish ad ops process and work logs, automate media plans, reports and establishing timelines
• Contributes to the development of marketing services proposals and the presentation of these to clients
• Contribute to client sell in proposals, presentations and media implementational responses. 
• Partners with the Director, Marketing BPO for the pipeline management, operating expenses and revenue associated with client marketing media projects.

This role provides subject matter expertise across a continuously changing industry for Visa and our clients and will be responsible in delivering solutions to address these changes. 

Why this is important to Visa

Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid.  How we get there is using the 4 building blocks of Innovation, Trust, Access and Prosperity to tell the Visa story through how we bring our brand to life. The Senior Manager, Media, Consumer Marketing  & Partnerships will play an integral role in ensuring we are delivering world-class Media outcomes for Visa and our clients, help our clients grow the number of active Visa credentials in market, increase consumer engagement with Visa branded products and help transform the way the world pays.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

The key objective of the social media manager role is to effectively manage and enhance the organization's social media presence by curating relevant content and designing engaging posts for various platforms. Essential skills for this role include strong content curation abilities, graphic design proficiency, and familiarity with social media trends and best practices. The manager should also possess good communication skills to engage with the audience and promote the organization's message effectively.

Key results

- Effectively manage and enhance the organization's social media presence
- Curate relevant content for various platforms
- Design engaging posts for social media channels
- Possess strong content curation abilities and graphic design proficiency
- Engage with the audience and promote the organization's message effectively

To manage media implementation and strategy for each film.  Splitting films with the other media lead roles this role is a key gatekeeper for paid media activity on allocated UPI titles.

PEOPLE MANAGEMENT & KEY CONTACTS

• Key contact for UPI global marketing teams.
• Externally responsible for managing the day to day delivery on UPI from the media agency.
• Key contact for UPI social & Creative Content teams
• Mentoring of UPI Media Lead

MANAGER LEVEL BROADER RESPONSIBILITIES:  UPI STUDIO ONLY

• This role will monitor the incoming communications from UPI and ensure key members of the UPI team are across any major updates or requests for current or future titles.
• UPI Deal Mapping in consultation with WB Media Manager / Head of Media & Creative
• In consultation with senior marketing leadership manages the delivery of HO/Filmmaker presentations to showcase local market campaign (UPI Films

MEDIA IMPLEMENTATION: 

• Owns the media briefing and implementation of media plans for allocated film slate.
• Drives long lead media briefing and creative brainstorm sessions with the agency and key media partners
• Forward plans key media channels and placements
• Sets media objectives and feeds into the marketing brief for media requirements
• Reviews media plans in consultation with the marketing manager
• This includes checking:
• Flighting of activity
• Environments
• Costs & buying metrics
• Targeting
• Creative considerations
• Checking of TV spot lists (environments, creative allocation, durations)
• Review placement of key outdoor
• TV integration ie. toolkit allocations, sponsorships
• Head office reporting & creative allocation requests
• Provides feedback on full media plan to agency
• Reviews weekly TV and Digital reporting to identify learnings, efficiencies or action items
• Provides head office / marketing team with media campaign summary.
• Briefs in Exhibition 1st Party Data social campaigns which are complementary to our paid media activities

PUBLICITY INTEGRATAION

• Works with publicity team to deliver on key promotional objectives and integration
• Leads alongside publicity the Trailer break launch campaign 
• Responsible for delivering Trailer Break results for allocated film to broader business and works with Social Specialist to benchmark results
• Creative content strategies & influencer amplification
• Collaborates with publicity to review any spend associated with Screening events / media promotions / brand content campaigns

CREATIVE CONTENT

• Liaises with marketing and production executive on creative assets and deadlines
• Maps creative content for media placements in consult with Creative Services Lead & Executive role

ORGANIC SOCIAL COMMUNICATIONS: 

• Drives the briefing process for allocated film with external social media agency, this includes ;
• Communicating social media objectives 
• Outlining key publicity initiatives that need to be supported in social
• Provides an overview of ALL content that is available from advertising, publicity, head office bespoke social content.
• Provides direction on locally developed content requirements
• Outlines any key exhibition or partnership activity that needs to be supported or amplified in social
• Works with agency to identify any suitable influencers for content creation on our owned Universal channels
• Sets targeting and budget allocations for all paid social media activity in line with supporting digital AV and overall campaign weights
• Manages the social agency to respond to the brief and collaboratively develops a conversation calendar and action plan for each film. 
• Approves all organic social media content before it goes live
• Where required manages the social agency to deliver premiere activations 

The Digital Media Manager, Pacific will implement and analyze Accor’s media strategies in the region, aligning with MEA APAC objectives. This role requires strategic thinking and excellent communication skills to support new and existing media partnerships, enhance Accor’s media presence, and work with global media teams and agencies to maximize partnerships with Google, Meta, Microsoft, and Amazon.

Key Responsibilities

Executing and optimizing Paid Media by briefing and challenging agencies to create innovative media plans, ensuring alignment on measurable media KPIs, conducting research and audience analysis for targeting, and sharing best practices to enhance media performance across the region.

Collaborating with Global Media & HUB Ecommerce/Marketing teams to reach business and campaign objectives and priorities by measuring and optimizing paid media with Accor's tools (Tableau, Sprinklr), rapidly adopting global partnerships and objectives while tailoring to local needs, ensuring alignment with company strategies, and supporting tracking and attribution of media activities for ongoing investment.

Strengthening Media Partner relationships on behalf of Accor by participating in partner calls to boost performance and discover new opportunities, tracking media trends and competitors in key markets, and using a test-and-learn approach while negotiating co-funded media pilots.

Managing Media investments and Accounting Requirements by managing the budget and financial processes to meet guidelines, adhering to internal accounting procedures, identifying local business needs for visibility, and consolidating and managing local budget sources and fees.

Supporting growth & innovation by staying current with digital media trends, competition, and new channels, supporting transversal projects on data-sharing and cookieless targeting, adapting campaign reporting templates, managing multiple projects, and completing required training while identifying new upskilling opportunities.

Reporting to our VP Paid Media, the Paid Media Manager will work with our appointed digital partner and take accountability of the performance of paid media campaigns. These responsibilities are further broken down below:

• Basic to advanced implementation of campaigns on multiple paid media platforms, including DV360, CM360, Google Ads, Meta, TikTok, and others, in addition to performing or assisting in validation/audits on campaigns of the same team.
• Measurement expertise on their platforms to identify poor implementations and areas of opportunity to improve campaign results.
• Help develop Paid Media strategies, including Programmatic and Paid Social, which address the goals of the client and will help us achieve their goals and KPIs.
• Ensure that audits and research are used to deliver insight-driven/data-driven strategies.
• Work with internal and Client Service teams to help with the smooth implementation of work.
• Lead key campaign meetings (internal & client-facing) to represent the paid media team and provide support and actionable next steps when relevant.
• Project managing all activity and processes required to proficiently run and create campaigns. Produce reports and studies that explain the rationale for optimization methodologies throughout campaigns.
• Maintain an in-depth understanding of the marketplace and social landscape to ensure delivery of the best campaigns.
• Manage relationships with partners and communicate account strategy, budgets, and performance.
• Demonstrate measurable success through the achievement of set KPIs. e.g., account turnover and profitability, campaign management, report generation, analysis, and, above all, strategic insights.
• Manage the daily relationships with wider account teams, advertising partners, and colleagues.
• Upskill other members of the team, where required, on best practice paid media campaign execution. Support the wider team to improve their understanding of paid media. Share best practice and knowledge with wider teams through lunch and learns, or other learning opportunities.