APMEA Specialty Pricing & Forecasting Team
Our objective at BASES, a service of NIQ, is simple… to help our clients innovate to elevate. Our people bring this objective to life via impactful consulting that capitalizes on BASES industry-standard pricing & forecasting models, our rich databases, and our proprietary analytical techniques. The world’s premier consumer marketers look to BASES to help them achieve better results from their innovation programs. The APMEA Specialty Pricing & Forecasting team is uniquely qualified to serve as our clients’ innovation research partner, leveraging both global reach and local presence. With best-in-class research and predictive analytical tools, Specialty Forecasting team accurately plans and predict sales helping clients maximize their ROI for the new product launch. Internally, we would be the ‘Centre of Excellence’ for any forecasting study and ‘Go to team’ for all methodology and executional challenges. Eventually, APMEA Specialty Pricing & Forecasting team would provide a platform to interact with the CMIs, Marketing and Revenue Management teams. There would be ample opportunities to work on high visibility and strategic projects, thereby gaining recognition from the wider BASES community. Also, there would be diverse opportunities to collaborate with clients across categories and regions, leading to a sharper learning curve for associates. Be curious. Be collaborative. Be forward thinking. Join the team and work as our client’s key partner, a problem solver and the mind behind in-market successes.
Accountabilities
Client Consulting
• Trusted partner: Understand the client needs, deliver with excellence, make an impact. • Subject matter expert for forecasting techniques. • Expected to consult on the scoping/methodology at the proposal. • Drive client satisfaction by providing insights and actionable recommendations. • Able to handle complex presentations, or presentations with senior clients or tough audiences.
Project Management & Commercial Leadership
• Be proactive at collecting client business questions and understanding the objectives. • Alignment with clients/ internal account leads on business objectives, marketing plans and final recommendations. • Delegates, supervises all stages of project management and monitors performance. • Ensure the services provided to clients are timely and according to client business needs and specifications, while meeting the company's quality standards. • Guide the analyst on project set up and analysis/calibration. Review the volume model, provide feedback to further adjust the model and the volume projection before the final review. • Provide coaching and feedback on project execution to other members on the team. • Ensure all presentations tell a clear story, provide insights and actionable recommendations.
Subject Matter Expert
• Demonstrate mastery in executing volumetric analyses using Nielsen’s proprietary forecasting models and tools, interpreting secondary data, and adjusting model outputs appropriately. • Develop deep forecasting knowledge and apply it across a variety of regions, clients and categories. • Resolve project issues on complex Forecasts. Demonstrates mastery and ability to improve “outside the model” forecasting tools. • Create technical training and development plans for the growth new hires.
Relationship Building
• Manage relationships with multiple stakeholders both internal and external. • Take ownership of the overall success of Specialty Forecasting Team by improving quality of client deliverables. • Build strong relationships with market teams to ensure smooth delivery with excellence. Thereby, growing the forecasting business.
